Morning Folks!!

Sex, drugs, rock and roll. The way of the world. Notice that "Sex" is first? Guess what? Always has been, always will be.

So lets see just how mainstream who pushes sex day and night can't quite go where LOTS of the customers they are chasing are at.

So my friends, please tell me what happens when an end-user finds out certain things.

Let's say on Google he spends $1000 a month and gets 100 new customers. $10/customer.

Let's say an end-user can advertise on a porn site and spend $100 and get 300 new customers. 33 cents/customer.

Tell me what that would mean to an end-user?

What would it mean to Google?

Here is the story of EXACTLY what it means to an end-user.

Now at the end of my 20 year plan, porn traffic will be highly desired. Very highly desired.

Why? NUMBERS!

Now many point to me and call me names because I own some adult terms. Ya know the ones they say on TV all night long.

But I don't have adult content anywhere on the Internet. Others do.

My traffic goes from me to Frank or Donny and then it goes to Google and Yahoo and a few others.

So this entire division between traffic is silly.

Go watch a show tonight on network TV and you will hear EVERY ONE of these terms.

Ass, slut, whore, porno, orgy, etc and they do it to attract their audience. No other reason.

Miley Cyrus goes on stage and tries to have an orgasm in front of the world and folks point to me owning dirty words. Are you serious?

Mainstream needs to grow up. They are past puberty now. They should be waking up soon.

And you now what happens when they wake up? It unleashes a TIDAL WAVE of new business. A TIDAL wave!

So if JCPenny and a few others really want to try to survive instead of rolling over and going DEAD, maybe it is time to take a walk on the wild side. That is where YOUR CUSTOMERS are hanging out. Dare to try!

Go check out that story!

And it is not perfect. It is still flawed because they talk about "Impressions". So still have  a ways to go but the path is being laid as we speak.

One day that dam is gonna break and things will change in a very big way. Porn IS coming to manistream because they have no choice. That's the single biggest untapped market. The bean counters will eventually have to look that way if they want to have more beans to count and a job.

Rick Schwartz

Morning Folks!!

On one hand I am very gratified about what we have been able to accomplish with Hall of Shame in just 1 week! Our version 4.0 came online last night.

On the other hand it is quite disappointing that WELL over 95% of domainers would not lift a single finger to help. I mean literally not a finger. Not a finger to help themselves and their own livelihoods. Are you kidding me? Inexcusable when there is a vehicle that can get the job done!

Then of course the same people always jump to help. They look for ways to help. They understand. It always falls on them. THANK YOU! THANK YOU!

The ones that need to be protected most are MIA! The ones that can't afford to defend can't afford to lift a finger either? BULLSHIT!

But so be it. I guess I should not have expected more, BUT I DID! If you won't lift a finger for a FREE insurance policy then how lazy can you be?

We have less likes and tweets than we have attendees at TRAFFIC. Less than 5% of the mailing list even cares.

I am very sympathetic to those that cannot defend but I will be less so if they don't care enough to lift a single finger and help themselves. If you ask for help after the fact, do you really expect it from me when you won't help yourself NOW?  Forget about it! Why? Pay forward now for free or don't whine when you have a problem. I won't be sympathetic. I will point you to this post. That is why EVERYTHING I do is on the record. I can just point!

Meantime the 3%-5% that are involved have done GREAT work!!! But this does illustrate how hard it is to move the needle when you can't even get the folks most affected on board. Thousands can do this and that and waste time and bullshit on the forums, but to do something proactive that you can't see an immediate benefit from and no way Jose!  AWOL!

Guys, I am protected. Nobody dares come after my domains and if they do I am well armed. But the ones most exposed are either not interested, don't like me personally or are just lazy and don't care. So be it. But if you won't help yourself NOW, don't expect ME to help you LATER! I won't lift a finger either. There is an 18 wheeler that is very close to getting over the crest of the hill and those walking away in the other direction are being foolish with their futures.

All you have to do is going to HallofShame.com and Like, tweet, circulate, link. Going to our new Facebook Page.

If you want to STOP Reverse Domain Name Hijacking in its tracks, THIS is an effective way to get a result. If you don't like my way, then point them to RDNH.com.

If you want to suffer for another DECADE, then do nothing. If you help me and yourself now, by this time next year RDNH will be a very rare event.

You will be happy to know I won't ask again. Really. I have tried my best and given it 110%. I won't beg folks to protect themselves.

My job is complete but my mission is not. What's YOUR excuse?

Now back to my regular job! I invested 7 or 8 days in YOU!

Rick Schwartz

Evening Folks!!

Just listed the newest case on the Reverse Domain Name Hijacking watch list at Hall of Shame provided by Michael Berkens.

We now have a page devoted to the watch list.

The domain is Ovation.com and as a GENERIC registered in 1994!!!!

We will have to wait for the info to come out on which trademark of MANY using Ovation it will be. If they got their trademark recently, I think this one will get a STANDING OVATION!

It's a new day folks and all eyes are watching and they will know it!

Rick Schwartz

Morning Folks!!

I meet my goals because I try to set goals that are obtainable and realistic. That way I get to claw and get it.  And what do you do when you reach a goal? Well the first thing I do is take a deep breath. Enjoy the accomplishment. Then reset the goal a little higher but obtainable. THAT is what works for ME.

Now last week I set a goal of 100 tweets and 50 likes on HallofShame.com. You guys did GREAT!!! As I write this we have 123 tweets and 51 likes. Obtained both initial goals. So what is next?

Well I am told our back links are growing and picking up steam. So that is of course a huge piece of the puzzle if WE want to be relevant in a river or an ocean or we just want to stay in the pond and complain about the scum.

So on to.....

250 tweet and 1oo likes.

Then

500 tweets ad 200 likes

Then 1000 tweets and 400 likes.

And at some point we will have made our case and we will have put an END to Reverse Domain Name Hijacking. Which by the way I DON'T abbreviate. I write it out EVERY single time. If you want to BRAND, then that is just one of the things I do to make sure I don't leak. Sure I will mention RDNH but never without writing out Reverse Domain Name Hijacking right next to it. Why? Relevance and branding!

And Reverse Domain Name Hijacking make actually go up before they go down. There are HUNDREDS of cases that would have been reverse domain name hijacking today but panels were not as sophisticated in the past as they are today. So cases may go up before they go down. But by 2014 or 2015 I think we will be in single digits. and that would be a VISIBLE improvement.

Rick Schwartz

Morning Folks!!

I can see things through the eyes of an end-user because I am an end-user and so are many of you. So when we needed a domain for TRAFFIC it was obvious that Traffic.com was not available nor could I afford it if it were. How many millions is that worth? Traffic as a Keyword is one of the most difficult to get and that was true early on.

So I had TargetedTraffic.com in my portfolio and so it was. Even tho we are known as TRAFFIC.

But this weekend I was offered a domain that of course I could not resist. Traffic.me.

Now I may use it personally at some point and speaking of point it is pointed right here for now.

Did I think about using Traffic.me as our new home? Yes I did. And maybe someday I will. But today I can't. I won't. I would really love to. But as a marketing guy.....just can't allow myself to do it. Just like my Rick.tv and Rick.co. I love them, but it would be hard to use them. The Rick.tv probably has the best shot if I ever go that direction. That is the most ripe one from where I sit.

But here is the point. I always re-evaluate. Each new tidbit requires re-evaluation. But this is an example of a real world dilemma. I wish I could afford Traffic.com but I can't. Rick.com will likely never be on the market in my lifetime. So faced with the same decision many others face I know what I have to do.

Rick Schwartz

Morning Folks!!

Last night the owner of driveups.com contacted me and asked me to include their pending suit with UPS on the Hall of Shame Watch List. And so it is up. I am sure many of you will watch this case closely. It joins the 4 other cases listed. If you have a domain in dispute and are requesting an RDNH, then please send it to me to be listed.

I am hoping in this case UPS just made a giant sweep of domains ending in UPS. On the other hand the PPC company should not be showing results for UPS. On the THIRD hand, UPS should not be bidding for that traffic.

The filings have not been published as of yet but you can follow it at hall of shame. Or HallofShame.com. Why make the distinction. MY WAY of SEO.

Rick Schwartz