Morning Folks!!
I don't care. It's not important to me. If what's important to you is not to me, why are you wasting my time? Why are you wasting your time? That's not working smart, that's working dumb.
See John Jones thru their eyes. Stop selfishly looking it thru yours. John Jones does not give a crap!
Yeah, I know, you need to sell a domain. you need to sell a car. You need to sell a house. I don't give a shit about YOUR needs. They are meaningless to me. You are so worried about eating that you are preventing food from entering your mouth.
If you contact somebody you better have done your homework. You need to explain why they should waste one second with you! That means don't waste your breath with anything other then getting to the point.
Don't tell a story. Don't tell him your story of woe with a long introduction. Get to the ending and work backwards. "The property next to yours is coming on the market tomorrow and thought you might have an interest." Then shut up. When he rejects the idea before even considering, just tell him your name and the way to get in touch in case he has any second thoughts. Thank him for his time. That was 30 seconds.
If someone calls me that I don't know and he does not get to the point in about 5-10 seconds, CLICK!
That's why I prefer email. It is a bit slower. You can expand more. BUT....you better get to the point in the first paragraph or, DELETE!
Selling is about knowing when to shut up. Knowing the questions to ask. Knowing the response you should get. Knowing the conversation is within the boundary lines. That's right, there ARE stupid questions. When they ask you multiple stupid questions then either go to lunch without them or look them in the eye and get to it. Why waste your time if the guy is not serious? Let him know you know.
Know when to say NO, know when you get to YES. Answering questions completely or completely ignoring some. The only rule of sales is there are no rules. Just tell the truth. That means never lie about your product! Never oversell. Never minimize a legitimate objection. EVER! Then again never legitimize an illegitimate objection. How do you tell? When you know your product, it's easy.
And last thing, no matter what you may be selling, never ever mention the name of your competition. That's the kiss of death! I can't tell you how many folks were about to make a sale and then mentioned a brand I never heard of. Guess what? The conversation would end, I would leave, do more research and in 99% of the cases, never went back to the original guy. Not only did he lose the sale, he made one for the other team! Not smart! And sales and business and LIFE is all about being SMART!
Here is my 2010 guide to selling a domain name. ENJOY!
Part 2 has a step by step guide!
Have a GREAT Day!
Rick Schwartz
Just a few points if I may.
1. There was no aftermarket in 1995 or 1996. I and a literal handful of folks were the entire aftermarket that started in 1996 and 1997.
2. In 1995 very few people were online. Only 10% of businesses were online and many of them with just a holding page.
3. In 1995 not everyone had their own personal computer.
4. The average person had no idea what a domain name was.
5. Most businesses did not know what a domain name was.
6. There were no parking companies to monetize your traffic.
7. Many people did not believe there was such a thing as type in traffic and would refuse to pay even tho they made sales and money.
8. I was working in the blind. I had no technical experience. I had not even learned to cut and paste or FTP. What I had was a keen sense of business and understand that the adult world is consistently first in adopting new technology.
9. It cost $39.95/month to activate EACH domain name
10. Domains cost $100 per pop for 2 years after being totally FREE. I completely missed the FREE. So I got in too late RIGHT??
11. Since I was looking at 20 years before I would see great value, each domain was really $10,000.
12. There were NO TOOLS whatsoever.
13. Many of the folks that were domaining at the time and earlier bought domains that had no value. I had a different focus. They were techies. I was a businessman. I was a salesman. I was a marketing guy. I was a student of business and industry and the history of both.
14. I was a loner. Nobody understood what I was doing. I was just a fool according to them. There was nobody to reinforce what I was doing was not insane and might work. There was no support system.
15. There were no domain blogs. There were no chatrooms other than the one I opened in 2000. RicksBoard. That was the epicenter of a fledging industry.
16. There was no Google, no Facebook, no Twitter.
17. Online banking had just begun.
18. We did not have smart phones.
19. You could not get email on the phone until the Motorola Startac
20. I did not have a CLUE which way things would turn out. I had a hunch that I based on an assumption and took a RISK looking for a big reward. I KNEW it would take years if not decades for this to evolve.
I am sure I missed a few. But the point is, when you get on the merry-go-round of life and business, there is NO STARTING LINE!! Only FOOLS and IDIOTS think that way. If I were to have thought that way after domains were FREE just a few weeks before, I would not be writing this post today. I have no sympathy for those that wallow in self pity and only take shots to excuse their own very visible short-commings.
There are domains of value every single day of the week available. I NEVER EVER buy a domain trying to resell it the next day. As many have mentioned, have some patience! And as far as valuations go, the ONLY valuation that counts is YOURS! YOU are the only one that can pull the trigger on a sale. YOU are the only one that can determine your circumstance. And yeah, I get that you need to pay bills. But you can build a machine that stays WAY ahead of the steamroller if you work smart and not deal with that CIRCUMSTANCE!
There has been some great advice given here by many folks. They KNOW what they are talking about. Don’t argue with them. They are right, you are wrong. You need to rise to their level, they don’t need to come down to yours. We have all been there before as we climbed the ladder and WE know the difference.
Just remember, the smarter and harder you work, the luckier you will get.
“Luck is a residue of Hard Work.” Branch Rickey.
Don’t know who Branch Rickey is? Look him up. History is the #1 part of business. success imho.
Good luck and great fortune to all!
Have a GREAT Day!
Rick Schwartz