Results of the TRAFFIC survey are in!

Good Morning Folks!!

The results were overwhelming...a bit less food, lower prices.
By a margin of 6-1.
As
I have stated this is YOUR
show. So we will try some different things in New York this October.
You will still get the same level of service and networking that you
have come to expect at T.R.A.F.F.I.C.. The parties will all still be
great. You just won't gain as much weight as previous shows but there
will still be plenty of food and drink to make your networking and
business experience the best it can be.


Now your part in this experiment is to register early. Like right now. At $895 we are rewarding those who
commit early. This is the formula we need to still put on a great show.
The prices will eventually rise to $1495. This price level is important
to us as well. Some folks can't decide early for one reason or another
and that is fine, but we MUST charge more which again is part of an
overall formula to produce a first class no nonsense show that brings
new speakers and top level keynoters. So this is a significant savings
for your planning ahead and getting on board early. Plus spouse rates
are just $199.
HOWEVER, THIS PRICE IS ONLY GOOD until June 30th or 100 tickets, whichever comes first. So those who want great prices now have
the opportunity to save hundreds of dollars. The larger crowd that we
will attract will allow us to still serve great food and drink for
which T.R.A.F.F.I.C. has become known. You have three weeks! The price goes up no later than July 1.


We are already deep in planning the New York
show. It will come at a time that will prove to be more timely than any
other show we have ever put on. We are going to reach out way beyond
the domain industry to bring in new blood and new views as we trail
blaze together once again. We are in uncharted waters and many
decisions need to be made. This show will help you define a direction.
Chart a course. Start to focus on building and creating businesses by
studying the market, looking for voids and new opportunities.



Finally, let me take a minute to set the table and be clear about our
intentions. This is just an experiment. We are doing this to increase
attendance and open up TRAFFIC to a wider audience. We reserve the
right to increase prices back to regular levels if we see there are no
real results. So if price has been the barrier we have heard about for
so long, that barrier has been removed. This experiment only works when
we each do our part. Our job is to keep costs low and still provide the
great networking and speakers etc. Your job is to sign up
right now. For companies with multiple employees, this is a significant
savings for just making a decision right now over postponing it for 60
or 90 days. So please, help US, help YOU.



Thanks for your time!!
Rick and Howard



Flashback 1997. Getting back to Basics

Good Afternoon Folks!!


Every once in a while I stumble on something I wrote early on. Today I stumbled on this post I made from from 1997. It may be something to keep in mind when you try developing and experimenting.


'How do I measure progress or success on the net? I do it $1 at a time just like steps on a
ladder. As long as I am making a $1 more this day/week/month, then last,
day/week/month I am on the right path. I experiment with different pages in a way that never
ends. Once I have a page that does better than the previous one, then
that becomes my new 'Standard.' If I change that page only 2 things can happen. I will either
make $1 more or $1 less. If I make $1 more, I have a new 'Standard.'
If I make $1 less, I scrap the new page until I figure out WHY it made less and go back to
the safety of the last 'Standard' page. Using this method I never fell off
'My ladder' more than just a few dollars for just a few days and with one click of the mouse
it was easily corrected. The beauty is you are always climbing to new
heights and when you fail, you fail so small that it is just success in disguise.'
Have a GREAT Day!

Rick Schwartz


Inside the Candy.com Deal

Morning Folks!!


Everyone always wants to know how big deals like this happen. I will start by saying that besides having the right domain names it happens by not wasting your time with every person you get an email from. You’ll be wasting your time answering spams from domainers for the rest of your life. A party that is truly interested will contact you over and over again. They will tell you who they are. They will be professional. And, you can’t piss off someone that really wants what you have and it rolls right off their back. They have a bigger mission than getting pissed off. So once they get pissed off, you know there was nothing there from the get go.


So Greg contacts me for the first time on February 8th of this year. Normally I would blow it off. Especially since it was a Hotmail account. But he signed his FULL NAME, his COMPANY NAME and his contact info. So he gets upgraded and at least gets a reply. I tell him we are in Multi Million Dollar territory and he says they have a budget of $500k-$1M. I tell them that I get an offer for $1 Million every month and my price is $3.5M.


Little by little after a lot of 'No's' we find out what is important to each of us. The circumstance that we each face. By March 18th we have a deal. But it is a long way from a deal to a DEAL. As you can see 2.5 months since the lawyers got it. But to hammer out a REAL agreement that PREVENTS future litigation, takes time and patience. Every item needs to be addressed and a remedy provided if you don’t want to end up in court someday. So the hard work is here. While you agree to the major points, the lawyers are the architects. They have to construct a solid agreement that can hold up under scrutiny and prevent any unforeseen circumstance and address what happens. To me, this is the KEY to any deal that is not just a cash transaction.


Besides the 2% off the top, I also have a provision in case Hershey’s or Mars or whoever wises up and acquires Greg’s company or the domain at some point down the road. There are a lot of moving parts in a deal like this. Lots of give and take. But the more moving parts you have the more flexibility you have in places where one can give some thing up that has little importance to one party while having great value to the other party. If price is the only thing you are negotiating with it is much more difficult. Not as much fun either.


When we finally had the agreement setup we still needed an escrow company that could work with us, knew domains, and was secure. Moniker worked up a custom escrow agreement in concert with our lawyers. They were the lynch pin in all this. But we could not worry about that part until we got everything else nailed down.


So from here, we will see. Should be a fun journey.
Have a GREAT Day!
Rick Schwartz



It’s a DEAL! Candy.com Closes. And the Buyer is……

Good Afternoon Folks!!


One day they may write about this. How a small New England Candy company disrupted one of the largest and oldest industries in the world. Congratulations to Melville Candy Company of Massachusetts.


Rick Schwartz


G&J Holdings Announces the Purchase and Development of Candy.Com
BOSTON, MA — June 3, 2009 — G&J Holdings, LLC today announced the purchase and acquisition of the web domain Candy.Com and the development of a new internet based confections retailer d/b/a Candy.Com. A growing distribution channel that is here to stay, G&J Holdings, LLC has invested in Candy.com for the purchase price of $3,000,000. The new internet candy retailer will service the growing demand for consumers to find their favorite bulk, gourmet, and gift confectionary products with great service, a unique and social shopping experience, competitively priced products, and expedited shipping.
Candy is an American treat that everyone enjoys, whether at a birthday party, bar/bat mitzvah, corporate event, baby shower, wedding, or a holiday gift. Candy.com will provide unlimited access to confections from around the world with candy you remember as a child and even candy that is even healthy for you---all part of a new virtual candy store. With over 5,000 confectionary products, consumers will be sure find a fun treat to share with their family, co-workers and friends. The Candy.com team will add and update new products continuously to ensure customers have the latest and best products available from the confectionary world.
The vision of Candy.com is to provide the best online customer service candy shopping experience in the world. Confectionary products are what Candy.com will sell but the shopping experience will be the driving force behind its success including providing: live customer support online; toll free dedicated and trained customer support personnel; and quick E-Mail responses. Social shopping experiences will also be found at Candy.com including product reviews, blogs, and discussions boards creating an unparallel experience while shopping online for tasty candy products.
Perhaps the most important features of Candy.com will be its expedited shipping and competitively price products. With partner distributors in California and Virginia, along with Candy.com’s main location in Massachusetts, US customers will enjoy shipping anywhere in the United States in four days or less and in most cases two days or less. Candy.com has also partnered with a Canadian distributor to supply an international reach to customers. Prices will be competitive with distribution channels both online and off. Customer will feel secure in knowing that Candy.com has negotiated the best rates for their purchases with manufactures and suppliers to bring all candy products allowing easy, quick and enjoyable one-stop shopping.
Candy.com was founded by two highly experienced confectionary executives Joe Melville, CEO of Melville Candy Corporation & Greg Balestrieri, Vice President of Melville Candy Corporation—the 30 year old family-owned candy manufacturing company owned by Gary Melville. Greg Balestrieri will assume the role of President of G&J Holdings. Plans to launch the site are slated for July 1st, 2009.


Candy.com is the second largest domain purchase of 2009 selling for $3,000,000 second only to Toys.com ($5,100,000) to Toys R Us. One of the top 15 reported domain sales ever. With over 800,000 searches for the word candy online each month Candy.com will fill orders and provide information and resources related to all things candy.


The domain was purchased from a Florida based domain holding company run by legendary domainier Rick Schwartz (WorkSmarter.com) aka “Domain King” who last year sold the iReport.com domain to CNN for $750,000 and Property.com to Foreclosure.com for an undisclosed amount believed to be one of the most lucrative domain deals ever. Moniker.com was responsible for the escrow of the Multi-million dollar deal and was the final lynch pin in putting this acquisition together. Trinity Law Group, LLC which specializes in startups and emerging business provided the necessary documentation to complete such a deal.


Candy.com Sale Set to Close

Morning Folks!
Candydotcom2
The long awaited sale of Candy.com is just about complete and could close as early as today. Moniker will be handling the escrow and transfer. The press release is ready to go and will announce the company that bought it. Then we can all watch this small candy company transform themselves to a powerhouse right before our very eyes. In all the deal took about 6 months. Besides the $3 million for the domain, I will share in the profits with 2% royalties off the gross for 15 years. That should more than double the entire transaction. And with a little luck…..who knows.


I will post the release here once we close.


Have a GREAT Day!
Rick Schwartz
http://www.twitter.com/DomainKing


The Future of TRAFFIC

Morning Folks!!


Yesterday I sent the following email out to the TRAFFIC mailing list. I decided to post it here as well.


T.R.A.F.F.I.C. has always been the show for domainers by domainers. The method behind the madness when we created TRAFFIC was to bring folks together that knew each other but had never met each other. Some had done business for years. So TRAFFIC revolved around several things. First and foremost was to slow everyone down for a couple days. Give them important content to help you grow your businesses and meet the right companies to do that. Then after a 12 hour day we would have a pretty darn good party or two. The key in the formula was to break bread with each other to form deeper more meaningful relationships and it was a good way to meet new people at every meal.


As the industry matured the meals have become less attended but still a very important part of the equation. Many now have private dinners and small gatherings. We never know and we pay for those meals whether they are served or not. It is also where we have our greatest expense. Where we have to predict the most and make those projections early on. That is the reason we have Early Bird pricing. The more we know early, the better we can plan. However we still have to guess about other things and there is never a way to accurately predict how many folks will come to any particular show.


So the point of all this is that I need your input. We can continue the formula we have used that has set the standard, or we can eliminate many of the meals and scale down the others. This would allow us to do a $995 early bird as well as reduce the spouse rate considerably. Does that have value to you? Will that $500 make you more likely to come and sign up early? Do you prefer being fed like royalty? This is YOUR show. The choice is YOURS. We just want to give folks what they want. So give us some feedback. We will weigh the overall response and report back to you in the next few weeks.


The changes could look like this.


1. Instead of a full breakfast, it would just be a continental breakfast or none at all.
2. Instead of a sit down lunch we will serve a Caesar salad or cold sandwich on one day and have our Keynote and Main affair at lunch on the second day.
3. Opening cocktail party will have limited food and drinks.
4. Dinners would be eliminated. Just a cocktail hour after each day, maybe.


That would be an outline of what could change to bring prices down. Cut more meals and the prices can go down even further. Your choice. On the other hand you may like what we do and how we do it and you see no reason to change the formula that has set the standard. Your wish is our command. Just share with us your thoughts and have faith that after listening to all suggestions, we will give You what YOU want..


So, do you want the no frills TRAFFIC with a $995 Early Bird Price or do you want the full deal at $1495? Your money, your show, your business, your decision. Let us know. Our ONLY agenda is YOUR agenda! We are listening.


Thank You!
Rick and Howard


The Ego Stroke. Does Size Matter? Yes! Small wins!

Morning Folks!!


The ego stroke. 'I bought 5 million hits for .001 each.'


The 2009 version of my dick is bigger than yours.....EXCEPT......


I bought 5 million hits and got no sales.


The bigger ego would say, 'I bought 100 visitors for $500 and had 5 sales that will become repeat customers.' So if size matters, traffic counts. The source of traffic counts. The type of traffic counts. How they interact with that traffic counts. Somebody tell the world before they all go broke.


Have a GREAT Day!

Rick Schwartz


It’s all about Freddy!

Morning Folks!!


It's Freddy's birthday this weekend! 2 years old on Sunday. It's all about Freddy. He rules the house and just wants to eat 1 of our 6 cats. Problem is the cats will beat that Miniature Schnauzer up every time in between the hisses. They were here first but Freddy rules and they know it.



CIMG0451IMG_0043Freddy as a pup and Freddy today


Picture 1037 DSCF0360 Picture 775


That's Ruby and her sister Pearl. They love and torture each other.


CIMG0361


That's Blackie in front and her sister Ebby in back


IMG_0202
Bully and Baby Bully. Father and Son. They love each other more than I can tell you. Baby Bully and Ebby and Blackie share the same mother. All 4 were rescued. Baby Bully was just hours away from being destroyed. This is when they were reunited.


So Happy Birthday Freddy!!

Image007
RIP George


Have a GREAT Day!

Rick Schwartz


-----

Very Smart, but no Experience. How to Spot Failure in the Making

Morning Folks!!


In life you either think about a worst case scenario or you really have not done your job. That is why you have fire drills. That is why they have life preserves on boats. That's the reason you have a fire department and an army. The best result will never hurt you, the worst result will. Many things on the path to a worst result than you expect will hurt you and your business. Maybe it is that I live in Florida and until the last moments you really don’t know how bad ia hurricane will be. So do you do nothing and put you and your family at risk? Do you do a half assed job and hope you don’t regret it? Or do you prepare for the worst and hope for the best? There are plenty that fit into each category. We all have our comfort zone. I just think the little effort on the front side is worth avoiding the pain and loss on the other side. I hope my preparation was un-needed. But that will never stop me from protecting life and property and taking the time to do it right. So to stay ahead you have to look ahead. Think about the impossible, the ridiculous and then work backwards from there. They just released a poll this morning that showed that over 60% of Florida residents do not prepare for a hurricane when one is coming. Human nature married with laziness? How would they feel after the fact if there 4 year old boy was killed because they did not make the proper precautions and take it seriously? Regret lasts forever!


Folks, we are in trouble for a number of reasons, but the thought of being saved by very smart people is folly. If smart people were the answer to everything we would have a test and instead of electing a president we would just appoint the smartest guy. We learned long ago that just does not work.


So save the day. Very smart people are now in charge of everything everywhere. But smart people with no experience are not people to follow. The chances of them getting it right are nil. Would you want to get on a plane where the pilot scored very well in the simulator but never soloed in a real plane with no help? How about a surgeon and this is his first heart transplant? There is a big difference between book smarts and street smarts. When you have both, you do great things. Like Sully the pilot when he landed that plane on the Hudson.


So even if things were to improve economically, those clutch hitters are not in a position to take advantage and sustain it. They will likely be at a cocktail party or in anther endless meeting, or looking for a higher paying position or appointment when they really need to be at the helm and getting their hands dirty.


What we are going through is a akin to threading a needle. Threading a needle while walking on a tight rope and fire breathing dragons are on each side of you. That is why my posts are all over the place. Laced in all this is great opportunity. But you need to survive to reap those opportunities. So you focus on threading the needle and the pitfalls while looking to seize opportunity. The geniuses having meeting after meeting aren’t even in the game. They’re not on the field. They are not on the tight rope. They are faking themselves and everyone around them, out. We are going to pay the price. You can’t grind up capitalism and expect it to look the same on the other side. That’s physically impossible. But since people don’t look far down the road they don’t see the seeds we are planting today are going to be responsible for some very bad things just a few years down the road.


Just remember one thing. While it looks like the “Government” is paying for everything, their slight of hand will prove it will soon be us that are paying and suffering long after the banks and auto industry are fixed. Fees and taxes will go up and by the time it hits, all those in Congress that put us in this pickle will be long gone.


Look at the companies doing well and you can usually attach a strong name and personality to the company. Apple, Microsoft, Dell, Oracle, GoDaddy. Then look at the companies in trouble and tell me the big name there. GM, Chrysler, Citi, AIG. Usually some figure head or corporate raider just in it for a few years to see how much they can fleece the company for. Now they are going to be replaced by a government bureaucrat or a board of bureaucrats that never ran a business. Let’s see how that works out.


Sorry, but where we are headed is not rocket science. It’s about numbers. It’s always about the numbers. But in this case it is about the REAL numbers and when they try to bend, distort, fudge, play, and then lie about them, well it is only a matter of time. The numbers PROVE that it is a matter of time. Numbers have no personalities. They are just a basis of reality and reality stings when you cover and pimp those numbers with rose colored scenarios and best case projections. Plug in the REAL number and you too will see what I see. The fallout will manifest itself in the next year or two and then within 5-10 years you won’t even recognize the place. Income is always king. Income adjusts to current conditions better than anything. So your income may be safe, but your empire will be located in a different looking and downsized world that is much less secure. Human nature prevents most people from studying the numbers and following the fallout and impact. They get hung up on emotions and that dog just won't hunt if you are looking for real answers and not just crossing your fingers and wishing..


Homelessness is not a huge problem at the moment but as sure as the sun rises tomorrow, that is going to change. What does it do to an empire when it is at risk? Hungry, hot, homeless,……..what will that look like? How will that manifest itself? We know the answer, but who wants to go there? The pitfalls on the horizon are more than I can even speak of. Time is about to write some very nasty history. But don’t believe me, believe the numbers. Just not the numbers you are being fed. The pre-pimped numbers before they are married to assumptions that are so ambitious that those rose colored glasses provide. In life you AIM for the best case scenario, but those that don’t prepare for the worst will always be surprised and always be behind the curve. 50 steps ahead trumps one step behind. That steamroller only flattens you when you are behind.


My blog posts are not islands. They all thread together. There is no way I can even begin to discuss a subject in one post. They have to be taken in totality. There are 2 things out there right now. Opportunity and peril. Opportunity for those looking for opportunity and peril for the masses that work for somebody else and are not in control of their destiny. Things may look better in some sectors, but the masses have yet to even feel the brunt of what is to come. The answer are not where anyone points to. The answer is in the unemployment and the variable is how large that will grow and how LONG that will last. If folks get a job in 6 months, they will make it. If it takes them 36 months, we have some major pain to go through and that will lead to other problems. Unforseen pitfalls that are easy to see if you look for them and invisible if you close your eyes to it.


Human nature and the masses prove over and over again that they don't prepare until after the fact. When it is too late. When they are 'Surprised' that the hurricane was as bad as it was.


Here is a story that just came out this morning. DO THE MATH!! Don't believe anyone. Believe NUMBERS!


Have a GREAT Day!

Rick Schwartz


Screwing with Success. A Change More Important than the Presidency.

Afternoon Folks!!


The presidency happens every 4 years so no big deal. What is a big deal is when the “Tonight Show” changes hosts and restless and horny America reacts. This will be only the forth time in my entire lifetime that will happen. Jack Paar back in the 1950's started it and did the gig for 6 years. Johnny Carson transformed the show and was the pulse of America for 30 years. Jay Leno for 17 years and now we are about to get Conan O'brien.


I really don't know how this will work out. My gut says not too well. Let's start with Conan O'brien. He went on the air in the mid 80's. I have watched his show many times by default. I laughed 3x. I can count them. I don't think he will do as well in that slot. I don't think sober America will laugh at his jokes. He had a much better chance for the that in the middle of the night when they were falling on the floor.


Now as for Jay Leno, he is/was #1. Not sure why you would want to screw that up, but leave it to the geniuses at Corporate America to figure out. Will folks make a date with Jay or will they watch an actual program at 10PM? See the motivation for NBC is it is a lot cheaper to do a Jay Leno show than an episode of Law and Order for example or some other creative drama etc. So this becomes a cost cutting move. If it works out they have 2 winners. If they both die, they have 2 losers. So this is a very big gamble for NBC and I doubt it will work out. NBC will basically give up their #1 ranking for the 11:30 slot because O'Brien is just not funny and people will go somewhere else. I think Jay Leno will do well at the beginning, however I don't think it will last. I think his audience will dwindle and NBC will have an embarrassing problem on their hands.


What does this have to do with domains? It has to do with honing skills of how the masses will react. Understanding the masses is key. A long time ago I was taught a simple saying. “If you sell to the masses you will eat with the classes. If you sell to the classes you will eat with the masses.” The biggest job we have as domainers is predicting human nature. This is the way you practice. The way you practice is the way you play. This one is difficult to predict. Changing habits is not an easy thing to do. I always enjoy when someone tries.


Have a GREAT Day!

Rick Schwartz