Boycott Kentucky! Kentucky”Guv” Gone Wild…..

Good evening folks!!
If I said we live in interesting times I would be minimizing the period we
are in and the storm we are about to go thru. Things will no doubt get much
worse before they get better. But I am happy to report that with all the
challenges, the domain industry remains strong and domains remain a very safe
investment.
To keep it that way I am sure most of you are aware of the 141 domains that
the governor of Kentucky has taken on himself to seize.
I think you may be interested in knowing that there is an effort online now
to boycott the state of Kentucky and blocking commercial Internet traffic from
flowing to the state in an effort to make the citizens revolt against the
governors position. This really puts the entire net at risk and every citizen
that owns their own domain name and associated business.
The ramifications of what the Governor of Kentucky has done, if allowed to stand, would set a
precedent that any municipality anywhere in the world can seize your domain
for whatever reason they deem appropriate. The very essence of the Internet is
under siege by a governor in a small state that thinks he has jurisdiction
throughout the world.
Jeffrey Reynolds Ph.D, owner of AmericanFlags.com and many others has set up a site at http://www.boycottkentucky.com in
which he is bringing attention to the 'Guv' and the companies and people in
Kentucky that are going to be directly affected by this abuse of power.
Please understand the seriousness of this issue. Make others
aware. This is a situation where a win here by the Governor could
forever change the landscape of the Internet. It would set a precedent
that completely flies in the face of free enterprise and due process.
If you are not aware of this situation, please read dnjournal.com & thedomains.com as both have been following this case along with many
others for the past 30 days.
Thanks for your time!
Rick Schwartz



October 25th 2008 update
Just Karma? Florida Gators DESTROY Kentucky 63-5 in college football. Gov, give it up bro! Isn't one embarrassment enough?


Branding vs Branding vs Domainer


Morning Folks!!
What if I told you that this single post can make
you a millionaire many times over? Well it will if you read carefully and fully
get your head around this simple message. That's exactly what can happen.I have made a lot of posts in my time, but none are more important than the
one you are about to read. So close the door and give me a focused 10 minutes
and I think I can share something that will make your journey just a little
sweeter and more rewarding. To me
it is the difference between a domain being worth $750 and $750,000 or $7.5M.
The domain can be the same but the customers needs is different. Tapping into
THAT need is the key. So if you focus on selling domains that is exactly what
you will do. You will do what everyone else does. Buy for $100 and sell for
$200. Sell for $300, Sell for $500. But how do you buy for $100 and sell for
$1M?


I heard the following phrase when I was 19 years old and it probably took
me about 15 years to finally figure out what the hell it really meant. 'When you see John Jones thru John Jones eyes, you will sell John
Jones what John Jones buys.' That is the first principle. This is the most
important one as well. But this is only an add on to the purpose of this post.
Just a bonus to make it more understandable.


So how do you put this in effect? You have to look at
an end user thru an end users eyes. At TRAFFIC in late September, Brad Geisen
did exactly that. As an end user he shared his John Jones story of obtaining
foreclosure.com and Property.com. He originally was the guy on the other side of
the email telling folks they were crazy to ask $5000 for something they registered
for $7. We all know the type. Well here is how this guy evolved from a mindset like that to paying tens of millions for a domain name.


When you see the end user thru the end users eyes, you
will sell the end user the domain he buys. So the story starts. It's so damn
simple! It's so natural. It's untapped because until now it was difficult to
articulate in a simple form WHY they would want the category killer domain. It
took an end user to explain it and that is what he did.


Funny thing.....been into domains very early. Approaching 13 years. It took
an end user to simplify what a great domain really means. If you missed TRAFFIC
you missed some real words of wisdom from Brad Geisen of Foreclosure.com and the
buyer of my Property.com domain name. He told us HIS story from the other side.
How it cost him millions to brand a domain name with no end in sight to that
branding. Here is his key thought about domains. The 1 over 2 simple theory.


NATURAL BRANDING


or


BUILD and CREATE BRANDING


This alone is worth the price of admission. Brad told us his story of
spending millions and millions to advertise and brand with his original 3 word
creative domain name. When he switched and used a fraction of those ad dollars
to buy a category killer domain name, he transformed his business. The dollars
he was using to brand was now freed up to do other acquisitions and grow his
business in a more dramatic way. NATURAL BRANDING may be the simplest way to
describe what a great domain brings to the table.


So it took an end user to make this old dog figure a way to articulate what
a domain name does in a very quick manner and have folks understand. Have END
USERS understand.


So a category killer domains gives you instant gravitas. Gives you instant
recognition. And gives you something that saves many millions. in 'Natural
Branding.' The elements and benefits associated with a natural branding domain
name overwhelm anything that advertising can do. But it is when you do both that
the result is something that can not be obtained with most creative domain
names.


I have never sold a stick of candy in my life. I know nothing about the
business. What I do know is elbowing my way to the table with Candy.com is going
to be easier than with chewonmycandy.net. Advertising Candy.com is easier than
the alternative. Match it with good content and you have a winner before you
start. How much does it cost that first day for chewonmycandy.net to get his
1500 targeted folks looking for candy? So one way you pay up front for an asset
that returns dividends in the form of natural visitors and appreciates in value
at the same time. Folks, this is really the ultimate no brainer for business and
what it proves is obvious.


My friend Warren Royal knew nothing about bobbleheads, but it seems that it
is easier to learn their business owning bobbleheads.com than folks in the
bobble head business who don't understand it and now will pay a penalty for them
not getting it with a new competitor to contend with and what could be a giant
new competitor. Oh you don't think so?


Well then take my buddy Jeff Reynolds. A few weeks after 9/11 he bought a
domain name, AmericanFlags.com. That was a life changing purchase both for him
and everyone else in the flag business. Jeff took the ball and from what I
understand, he is the largest or one of the largest flag distributors in the
country and beyond. So here is another real world example of an industry not
figuring out and a domain investor coming along and being an uninvited player in
their industry. Taking market share only because they have THE domain in that
category. The invisible cost of not understanding your own business. Your own
space as it relates to domain names.


These stories can be repeated all day long. Sahar with FuneralHomes.com. He
never intended to be in the funeral business but had an idea and a natural
branding domain name and has made his mark.


How many more stories are like that? The most famous one of course is by
Barry Diller who bought Hotels.com and forever changed the landscape of that
industry.


A great domain name allows you to suck and still stay in business. I equate
it to the pizza stand on the boardwalk by the ocean. Each day a new group of
people come and each day you serve your crummy pizza. The pizza sucks, but you
are always busy. Busy because nobody knows it sucks cuz they are tourists and
are not coming back and the only reason they came to you in the first place was
that you had LOCATION! Location, location, location. So that sucky pizza guy
will always make money because of his location. On the other hand if he had a
good product he would not only tap into the tourist, but his pizza place would
become a destination and he could grow and expand and open new locations. So
while the sucky pizza guy will always make great money, he will never be able to
do what the guy with the great pizza does. So when you marry a great domain with
a great marketing plan and a great base idea, you have something that will grow
and expand and that is what it is all about. Catching that lightening in a
bottle. Impossible to do unless you know what to search for and capture.



Brad started with the next phrase. One I myself know well. One I decided in
my 20's I would not have to use in life. He started his speech with the words
and I will close my post with them, 'If I knew then what I know now?' Then ask
some questions. If Marriott or Hyatt or any other hotel chain knew then what
they know now would they buy hotels.com? Would they all bid on it? What is the
loss or gain that domain represents? There are still more questions than
answers, but I hope this claws away at things just a little bit more. Gets us
one step closer. Gets one more business to understand what the hell we are
talking about and why it matters more to them than it does to
us.

Have a GREAT day!

Rick Schwartz
PS: For those that really want an in depth understanding of the entire domain name channel and a great understanding of what it means to YOUR business, you can view a report authored by the folks at Fabulous.com, a public company in Australia. It is the most objective report ever produced for the industry.


TRAFFIC New York in PRIME TIME!

Good Afternoon again folks!!

The vision came out to be a reality. Something good was cooking and the
result was better than even I expected. Thanks everyone for making
T.R.A.F.F.I.C. New York 2008 perhaps the most memorable TRAFFIC ever. Ask
anyone that attended TRAFFIC. It was quite the tale of two cities. Two
economies. Two eras. Across the river they were in panic mode. They were in
turmoil. All scratching their heads and wringing their hands. On the other side
were 350 renegade domainers. Investors in this new century real estate partying
like New Year's eve and feasting on delicacies many have never seen before. The
spread we had was unparalleled at any wedding or Bar Mitzvah. Nobody has ever
seen anything quite like it. There were reasons we did this.
When folks
arrived many were very unsure of their futures. They were concerned. They were
questioning this and that. We decided that we needed to FIX that FUNK. So we
pulled out every stop. We had more lobster than one could eat. I promised shrimp
the size of your fist and we had them even bigger. King crab legs nearly the
length of your arm. Sushi stations, Just ask around what the opening night
cocktail party looked like. Then we continued that level right thru the entire
show. This changed the entire mind set of the industry. We stood there and
realized how lucky we all were to be in this business. We counted our blessings
and then things got in the proper perspective. The word was shhhhh, hush, don't
tell anyone how well we are doing. But we are. That does not mean that our
earnings may not have declined, but compared to the rest of the universe, we
have no business having our minds not focused on domains and not the doom and
gloom.

The auctions were solid and here is the secret formula. If auction houses
want to sell a lot of domains, just have good domains at good prices and they
will sell. That is exactly what occurred at TRAFFIC. The good domains with
reasonable reserves sold. The others did not not. In a true recession, not
even the good sell. But there was no question as bidding was lively on any
domain of substance with a reserve targeted at domainers.

In total, over $4 million of domains changed hands. Not bad for an economy
in meltdown mode. Domains once again will show their resilience in the face of
collapse. Their safety when folks are looking for places to invest. Category
killer domain names are as solid an investment as I can think of.
So
congratulations to Moniker, who retained their crown. In the face of challenge Monte just refined what they did and the outcome was good for everyone. Congratulations to Rick Latona and his crew for entering
the business with a BANG and putting it together in WEEKS! And Aftermarket.com which was just the first event of
Thought Convergence's 'Afternoon and evening' which consisted of the auction,
cocktail party, dinner and wild after party. You all did a great job and we will
build it from here. You did the industry proud! The competition created great
energy and it was obvious throughout the show. Winners winners, all winners!

Have a GREAT day!
Rick Schwartz

Another whale of a deal. This time Widgets.com

Good Afternoon folks!

I'll have a huge announcement about Widgets.com in the next few
days/week.
Kevin at BigTicketDomains.com has bagged another GIGANTIC
Corporate 'End
User' deal and the next piece for my long term
strategy is about to be revealed.


This deal came about rather quickly and has the potential to evolve into something very powerful. It will become another milestone on what you can do with a powerful category killer domain name. Another 'Ceiling' is about to be obliterated.


Have a GREAT day!

Rick Schwartz


Something Really Good is Cooking

Morning folks!!

 

As a businessman you have a vision of how something will unfold and then
put things in place to make that idea, a reality. An artist paints a picture
with a brush, I am no artist. But I do create a picture of a recipe to create a
certain energy that translates into something very special.

 

It's like being a cook in a kitchen. You can taste it, you can see it, you
can smell it, but can you have it come out of the oven just at the right time
and just at the right moment and just using the exactly right ingredients and
everything else for it to come out right. So many variables. So many
considerations. So many moving parts. So many pitfalls. So many cooks in the
kitchen. lol

 

When Howard and I decided to do multiple auctions it was likely one of the
hardest decisions we have made. But then again, it was the right decision. It
was the right time. It was the right place. So there were too many things
aligned to just ignore the aroma and let's face it, domainers wanted more out of
the auctions. They wanted many things and the only way to achieve that was to
have the best compete and let the MARKET decide the outcome.

 

As we get closer, more things have fallen in place. There is competition.
There is a fierce battle for great domains at great prices. We saw yesterday
that all three auction houses were out there strongly promoting their lists and
what they hope to accomplish. I have never seen such good domains with no
reserves. These are folks that are now trusting the market to bring them the
right deal.

 

It's about creating a phenomenon at a time where a little magic would serve
the industry well. Look around,economic times are TOUGH and going to get much
worse. But we must be the luckiest people on earth to do what we do. To have the
opportunity we have. To still control our destiny without fear.

 

In the next days many folks will be analyzing the lists and reserves from
Moniker.com, RickLatona.com (Auction already in progress) and Aftermarket.com.
There will be much talk. That creates excitement and folks, excitement is the
key ingredient if this grand experiment is to work. On the eve of these ground
breaking auctions I don't know the dollar amount it will do but I do know that a
great percentage of those domains will sell because they are good and priced
right. What I do know is what I tried to create is right on track and the
competition is forcing them to all row in one direction whether they want to or
not. That is what is creating this momentum. The excitement level is going to be
off the charts. Every eye in the industry will be watching each and every
auction and the outcomes and the way they are done. Ground breaking things are
about to happen. History in the making. It is what i enjoy the most. Watching
this unfold with all of you. All I know is we used the best ingredients, we
created a level of anticipation that we have not seen before and so many other
things will play out as we get closer to these events. Three cheers for the
auction houses!! They are creating the engine in this experiment. The drive. The
energy.

 

If it does not meet expectations I will take the responsibility. But from
where I sit, it is unfolding like a perfect rose and the intense aroma is
something I can't describe until after this all plays out. Literally sitting
within view of Wall Street we will witness the tale of two universes. Two worlds
so different and so much the same. One on the way up, the other in turmoil. An
incredible moment in time. And with that moment will also unveil great
opportunity. NEVER has there been this type opportunity whether in domains or
real estate or business. This is a time where all things are in flux and it is
your #1 job to come away with a great prize in whatever form it is. You will
point to this time as a defining moment when you look back in 5 years. Your job
is to make your mark and grab an opportunity either online or offline. But
something you can point back to and say you got such and such during the darkest
economic times of our generation. This is without doubt the greatest deal making
environment I have ever seen. 2008 is tough. 2009 is going to be tougher. But
tougher only if you look at things the way 6 billion others do. Get in the same
checkout line they do, and it will be tough. The last time I looked, most of
those 6 billion missed the incredible opportunity domains have had to transform
so many lives. So best not to get stuck on that line. Best to remember what got
you to this point in life and be steady on the throttle. Anyone can make it
during good times, but when you navigate conditions like this, that is when your
true value comes to light. So take advantage of that gift you have and let
nothing interfere with it.

 

If you are coming to TRAFFIC, travel safe and look forward to greeting you.
If you will be following the action from home, it will be a week full of news
and rumors and sales and deals and all types of things. Talk about timing, WOW!
Every eye on the planet will be focused on New York and Wall Street and the
events to come. I can't write a script like this. Just amazing.

 

Have a GREAT day!
Rick Schwartz

ICA Resignation Announcement

Good morning folks,
I write this blog post only because I have asked for your support on
something for over such a long period of time. I have begged you for that support in some cases. Just read some of the posts about the ICA I did over the years. I owe it to the readers and the
'Industry' to make this statement. Something that is not easy to do but
something I am more than compelled to do.

I want to announce that as a founding member of the ICA I have resigned
and will no longer be involved with this organization.
While the ICA has
done some good things, it has missed too many opportunities to be more relevant.
Too many opportunities to look out for domainers and the best interests of the industry IMHO. Too many opportunities to take
a strong position on what is important to domainers. Not to mention the lack of
communication to the industry. I can no longer in good conscience advise
domainers to support the ICA.
It is sad to say but the ICA only supports
domainer concerns when it dove tails with ppc and registrar agendas. In other
words, domainers are the last to be considered and I think it sucks. I am no
shrinking violet and I have argued with all the passion I had within me and it
was to no avail on issue after issue after issue. That more than demonstrates
and reinforces my decision. Maybe going forward the fallout from this will force
them to change. But from the inside, I doubt it or I would have fought on. Folks know I don't give up easily. But when I see something going in the wrong direction I can't be part of it. I
don't see the ICA governed for the better good. That is not their compass and I
can't fault them for that but I certainly expected better.
Not happy to
make this post but I have little choice. It's a sad day. I have long asked you
to support this organization because what was the alternative? There always is
an alternative but even if there is not, this alternative is no longer palatable
to me and these blog posts will be online for many, many, years. I had to set
the record straight and let folks know that my position has evolved and the
reasons for it. I thnk the folks serving on the ICA are good folks, but the direction that has been set is way off the mark.This is all my personal opinion and when you hold true to what you believe, then you have to do what you have to do. I hope going forward the ICA will be more sensitive to domainers. Time and only time will tell. The bottom line is I had very little influence inside and sitting at the table. I am hoping I can do more to shape things from the outside. So it is up to the ICA if they want to represent domainers or just want their funds for support.

Rick Schwartz
And since half the money we have donated to the ICA comes from Howard, I think it only fitting that he shares his views on where we are and how we go there:
'It is difficult for the ICA to represent Domainers, when domainers have
not financially supported the ICA.  That is why the Board of Directors is
comprised almost entirely of PPC and monetizing companies and registrars.  THEY
are the ones who have put up the funds for ICA so it is primarily their voice
that is heard.  Rick and I have, from experience , found that it is impossible
to get domainers to get up off their wallets to support an organization that is
essentially meant to look out for their best interests in Washington, D.C. and
ICANN.  Additionally, we have found that the Board is very slow to act when
action is required to respond to an immediate situation.  Staff says that they
cannot act without Board direction and the Board cannot act without staff
direction.  This tends to make the entire organization ineffective.

Finally, the ICA has made no concerted effort to bring in to its fold
domainers of all financial strata.  They have not communicated effectively with
domainers to keep them up-to-date on ICA activities and have exhibited no
ability to raise funds in a meaningful manner except from the PPC companies,
monetizers and registrars.  I believe that this is why Rick feels frustrated by
the direction that ICA has chosen.'

Howard Neu

Astonishing…nothing less than Astonishing!

Morning Folks!!
This week that began with Labor Day here in the United States let me take a
moment to say something.
What we as an Industry have done is NOTHING
LESS THAN ASTONISHING!! After 13 years of being underestimated, belittled, under
appreciated, under understood and folks refusing to give our industry its' just
due I want to say one thing. SCREW THEM!
They got it WRONG. They were
blind to the single biggest opportunity in the history of mankind. The most
productive set of circumstances available to each and every person like nothing
in history and they missed it and for that they call us names?? SCREW THEM!
We still lack the respect that our TRAFFIC contains let alone the value
of the land itself. I have watched EVERYONE in the universe under value our
assets. SCREW THEM!
This industry is not $1 billion. It is not $10
billion. It is not $100 billion. It is PRICELESS. It is appreciating too fast
too measure. It has values hidden like vaults in a cave, still yet to be
discovered. I have listened to whoever and they all got it wrong. SCREW THEM.
I remember DREAMING how one day I would walk thru Times Square and see
nothing but dot com billboards. A DREAM. A silly and wild dream. A dream until
September 2000. I went to Times Square and tears ran down my cheeks because all
I saw was dot com billboards. EVERY one was a dot com. EVERY one. Few saw what
it is we do. SCREW THEM!
I have another dream. Maybe already a reality.
The day that domains have more value than all the real estate in Manhattan.
Folly they yell. Foolish they scream. Ridiculous they clamor. Condescendingly
they argue with you. Accusatory in their tone. Mean in their spirit. But through
all that, they are wrong. SCREW THEM
The Value of domains has little if
anything to do with earnings. Now it may be common practice to to sell a domain
for 5x or 10x but I have never bought into that nonsense and I have stated it
numerous times on the record. That was a Venture Capitalist formula that had
nothing to do with the real value of a domain name that many domainers swallowed
hook, line and sinker. The very least a domain should be sold for IF you are
going to base it on 'Today's revenue' is the lifetime earnings of that domain
name. That means if you are 35 and you figure you will live to 85, then 50x is
your number before you even begin to negotiate. When a buyer can't get to that
point....SCREW THEM!
Point is, stop listening to 'THEM' whoever 'Them' is at the
moment. They got it wrong. WE got it right. Don't listen to THEM! SCREW THEM!
And the reason that Labor Day plays into this is because we labor to
produce more jobs and pay more taxes and to do what we were brought up to do. We
could have dug ditches. Instead we used our minds as our parents and teachers
wanted us to do. If folks can't appreciate that.....SCREW THEM!
Have a
GREAT day!!


5 days AFTER TRAFFIC New York

Morning folks!!
Hope you had a great summer and I will assume you are ready to get back to business.
The final schedule for TRAFFIC New York 2008 is now posted. Besides the
first ever multiple live and online domain auctions we will focus the show on 'Beyond PPC.'  As
PPC revenues decline domainers are looking for new monetizing solutions. As an
industry we face some very serious challenges and they are coming from multiple
directions. I have given a detailed interview to Ron Jackson that discusses the
show and the challenges the industry faces. As usual, I am not afraid to state
out loud what I believe. It will piss some folks off. But am I supposed to BS
the world to make some folks happy? Time will tell if I get it right. As I have said
in the article, I would rather be laughed at for getting it wrong then be right
and face the challenges that are on our doorstep.

The good news is that while there are serious problems in 2008 with payouts
and the economy, there is also more opportunity than I have EVER seen in all my
life......RIGHT NOW! Those that don't believe that are 1000% wrong. There is no
question there is opportunity and only those running scared won't see it because
they are too busy 'Running scared.' Some have really good reasons to be scared.
They have flawed business plans. They have portfolios that are in many
cases....worthless. This is the point where I don't make many friends. But
folks, some domains I see out there on the market are not only worthless, they
are a liability. Do you know the difference?

Those that got it right get rewarded in times like this, folks that got it
wrong.....pay the price or disappear completely from the scene! For those that think 2008 was rough and tough, all I can
say is that 2009 will make you wish that 2008 comes back. There are many media
that are surviving solely because of the US elections. Once those advertising
dollars go away, be prepared. The change we are about to witness is something not
seen since blacksmith shops were replaced with Gas Stations and mechanics about
a century ago. Matter of fact, 100 years almost to the DAY! The first production
Model T Ford was assembled in Detroit on October 1,
1908. It changed the world. 100 years later, it still changes the world. Coincidence?? Hardly!! Just history repeating itself in a similar but
different way. When you tap into history and you tap into the
future........GREAT things are the bi-product.
Have a GREAT day!

Property.com SOLD to Foreclosure.com

FOR IMMEDIATE RELEASE
FORECLOSURE.COM OWNER TO ACQUIRE PROPERTY.COM
Brad Geisen continues to build online real estate empire to expand opportunities for future homebuyers and investors nationwide

Boca Raton, Fla. — July 22, 2008
Foreclosure.com Founder, President and CEO, Brad Geisen, announced today that he has reached an agreement with “Domain King” Rick Schwartz to acquire the domain name “Property.com,” paving the way for his entry into a new market.

With Property.com Geisen intends to create a one-of-a-kind — and convenient — one-stop online real estate marketplace that is easy-to-use and navigate. The Web site will serve as an easy-accessible national real estate classified that is going to be free to all visitors, providing sellers, buyers and investors with a whole new concept of marketing and finding homes on the Web.

According to Geisen, the acquisition of Property.com will allow him to focus his efforts on a different and potentially much larger segment of the real estate market. In fact, in Geisen’s opinion, the niche foreclosure market, which is Foreclosure.com’s market, represents just 2 percent of all available real estate inventory.

“I’m going after the 98 percent of the real estate market outside of the foreclosure business.” said Geisen. “For the past several years, I’ve built and run one of, if not ‘the,’ most successful Internet foreclosure businesses, but the business was always exclusively distressed real estate. I’ve achieved in Foreclosure.com what I set out to accomplish and I am ready for a new challenge in a different market. I intend to shift my focus on developing my new ideas that will revolutionize how homes should be listed, viewed and purchased. I’ve developed the critical skills which I intend to apply to this new market,” said Geisen.
Property.com will include all listing types, including those indexed the Multiple Listing Service (MLS), creating a database that could surpass more than 15 million homes, but not including distressed properties, which will remain the business of Foreclosure.com. The best part is that it will be totally free to search for potential buyers and visitors, and sellers will be able to upload and edit their own personal listings at no charge.

It’s a wide-open model that Geisen knows will create an invaluable resource for just about anyone interested in real estate.

“I’m raising the stakes and pushing all my chips to the center of the table,” said Geisen. “Foreclosure.com and my related companies have been leaders in their spaces for nearly a decade. I’ve seen what’s been wrong with the way things were done and I’ve developed the methods to fix them. I have the knowledge and resources to take this to a whole new level … and that’s what I plan to do.”

Geisen revealed the new Property.com will be unveiled sometime in 2009. The specific terms of the deal to acquire Property.com were not disclosed. However, Geisen indicated that the value of the deal is one of the largest URL purchases to date.

That’s a deal that has the seller Rick Schwartz – who is known as the “Domain King” -- smiling from ear-to-ear. He purchased Property.com for $750,000 in 2005 and was recently introduced to Geisen through Kevin Leto of BigTicketDomains.com about a possible re-sale.

“My job is to acquire prime, industry specific domain names with large volumes of natural type in traffic and eventually develop them to their fullest potential by partnering with leading companies in their respective fields which I have been doing for more than a decade,” said Schwartz,” “Early on I saw the value in Property.com; however, I never had the resources to develop it so it could reach its maximum potential. Brad Geisen has the vision to truly get the most of Property.com for the benefit of so many people in every corner of the United States. I’m thrilled to be a part of this exciting new project with Brad.”

Stay tuned for frequent updates and milestones for the new Property.com. Feel free to visit the Web site in its current form. However, as mentioned earlier, the complete re-launch will not be official until sometime in 2009.

About Brad Geisen and Foreclosure.com
Ten years ago, Brad Geisen founded Foreclosure.com and built it over time to a company with more than 1.8 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings in one place, Foreclosure.com delivers America’s largest and most accurate searchable database of foreclosed homes and distressed property information to its customers and business partners. Based in Boca Raton, Florida, Brad Geisen and Foreclosure.com work with hundreds of top lending institutions and government agencies to list diverse property types on its Web site, including Real Estate Owned (REO); Department of Housing and Urban Development (HUD); Department of Veterans Affairs (VA); Fannie Mae; and other government agency and financial institution properties; as well as listings from an extensive network of corporate sellers. On the Web: www.foreclosure.com.

About eRealEsate.com.

Rick Schwartz, aka “Domain King” and “Webfather,” is the CEO, President and Cofounder of T.R.A.F.F.I.C. found at TargetedTraffic.com-- the premiere domain conference for the domain industry. It is both the oldest and largest and attracts over 500 of the top professionals in the industry in a by invitation only event. As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of “type in” traffic which is now commonly referred to as “direct navigation” -- the most potent and targeted traffic on the net. Rick has a prime portfolio of one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, Web site flow and valuation. www.eRealestate.com

Media Contact
Thomas Myers
Foreclosure.com
tmyers@foreclosure.com
Tel: (561) 981-5337 ext. 381


Five auctions under one roof

Morning folks!!

 

Just wanted to give you some important mid summer
updates.

 

T.R.A.F.F.I.C. is #1 because we set the pace and
are not afraid to try new things. The first silent domain auction, the first
live domain auction and now, with that in mind, T.R.A.F.F.I.C. is proud to
present another ground breaking first in the industry. 
For the first
time at any domain show we are going to have multiple live auctions presented by
multiple auction houses. This is going to be a game changer! Howard and I have
nothing to sell. Our job is to promote the industry as best we can and also be
as inclusive as we can. In tough times like this there will actually be an
increase in domain acquisitions. Domains that would have never been sold will
now be on the auction block. Plus, with multiple companies promoting the live
TRAFFIC auctions in New York City, the bidding action and
excitement will be better than ever. Multiple companies trying to include end
users. Multiple companies competing for the best domains. Multiple companies
offering different type inventories at competitive prices. Multiple auctions with multiple auctioneers and different styles of auction.

 

As is stands now we believe there will be up to 5 different auction companies holding live domain auctions in New York City
in September. Moniker will continue to be the 'Premiere' auction at T.R.A.F.F.I.C. as
they have been. As you might imagine, this was not an easy decision. Monte and his crew have done a great service to us all over the years. Just sometimes what is good for one company may not be in the best interest of an entire industry. So kudos to Moniker for doing what others would not do when none of us knew the outcome. 
Last year the New York TRAFFIC show produced a record breaking
$12M in auction sales. I believe that is more than all other live domain auctions at other shows
combined for both 2007 and 2008!! We have the right location at the right time
with the best domain audience.Including other
auction houses will be effective, good for the growth of the industry, make
things very exciting and open things up that will create lots of energy. Like I
said, this is a game changer and we are all big winners. More info will be
released soon.

 

We will also be announcing a T.R.A.F.F.I.C.
REWARD PROGRAM later this summer. This program will give perks/discounts to
future TRAFFIC shows starting at our San Francisco/Silicon Valley show next
April. Those spending $10,000 or more at the auction will be eligible for those
rewards. The reward program will be in effect during the New York City show in
September. The more you spend, the more perks you get.

 


That's about it. We are working hard to make sure
that TRAFFIC keeps way ahead of the pack. Since 2004 we have set the tone and
agenda for the industry by always providing cutting edge and trailblazing ideas
and agendas. Howard and I take great risks in an effort to bring the industry to
the forefront of marketing. Mix that with the biggest and the best and you get
TRAFFIC. We don't know the result of multiple auctions but it is going be a fun
thing to watch unfold. I expect we will announce the participants as early as
this week. I will update this blog with the companies as those companies commit.
Not only will this transform the domain aftermarket, it will transform the
auction houses that participate. Just look at the growth of our biggest partners
over the years. From DomainSponsor, to Moniker, to TrafficZ and others, TRAFFIC
has facilitated the growth of these companies. We are the 'King makers' and that
has been the bi-product of what we do and we can do it for many
more.
Now just a few quick reminders.   
1. The group fees go up tomorrow (Tuesday)
The 5 pack goes up $1000.
The 10 pack goes up $2000.
2. The $1795
Preferred admission ends on July 31st.So sign up now and save.   

http://targetedtraffic.com/ny_register.html   
3. The hotel rates will be going up on August 20th. Book your
rooms now as we are already 65% booked and the rates will go up by $200/night.   
http://targetedtraffic.com/ny_hotel.html 

 

Now back to your regularly scheduled summer!

Have a GREAT day!

Rick Schwartz
Update: We can now announce 4 of the auction companies that will be holding live auctions at T.R.A.F.F.I.C.
Moniker.com
Thought Convergence
RickLatona.com
Bido.com