Morning Folks!!.
I
keep hearing some folks say that 'All the tradeshows are the same', so
why should I bother going to T.R.A.F.F.I.C.? To a great extent that
has some validity because some parking companies have tried to copy our
model, but sometimes with poor results and then that seems to rub off on us and then hurts the industry when the results are lackluster. But here is the LOWDOWN!
T.R.A.F.F.I.C. is the innovator that has brought 95% of the speakers at
these shows FIRST. That is one big difference. Leading vs copying. T.R.A.F.F.I.C. brought
you Speed Networking FIRST! T.R.A.F.F.I.C. brought you the Live Domain
auctions FIRST! T.R.A.F.F.I.C. brought you the networking parties
FIRST! T.R.A.F.F.I.C. brought you the cyber-cafe FIRST!
T.R.A.F.F.I.C. brought in famous Keynote Speakers FIRST. T.R.A.F.F.I.C. brought you the premium mix of Domain Investors,
Sponsors and Exhibitors FIRST., LAST and ALWAYS! Anyone can follow,
but trailblazing is OUR business. Cutting down trees and obstacles and
forging ahead is what you can expect from T.R.A.F.F.I.C. at every
Conference and Expo. Following on that path is what all the others do after we do the heavy lifting. Then their failures get pinned on us and folks say 'All tradeshows are the same.' Well they are not the same. They are quite different.
So you NEED to see the difference even when that difference is not superficial.
The reason that it is important that YOU come to Silicon Valley is the same
reason that T.R.A.F.F.I.C. is in Silicon Valley for its 15th show. It's
not the most convenient place to hold a show, but it is the right place
and the right time. Of all the individuals, business people and
entrepreneurs in the world, only a select few known as Domain Investors
and Developers know how important timing is to making the difference
between success and failure. It is everything. Nothing can trump
timing. At each T.R.A.F.F.I.C. show you heard from the right speakers
and panelists for the times. If you take a moment to look at the
schedule for T.R.A.F.F.I.C. SILICON VALLEY, you will see once again
that the speakers and panelists are those who will help you grow your
business and make your domains profitable.
T.R.A.F.F.I.C. never
likes to blow its own horn because others do that well. Many times at our expense. Although
T.R.A.F.F.I.C. has been the first at presenting the programs that have
been available to domainers, it doesn't have to be the biggest. But
it always has to be the best. When Howard and I walk away from the
trade show business, we will be satisfied that we hit near perfection
each and every time. Like the Blues Brothers, each time we had a
mission. Each time we defined that mission. Each time we exceeded even
our own expectations. Those are just facts!
TRAFFIC was in
Silicon Valley in 2006 and the domain industry is still running off
those fumes. Going back to the Santa Clara Marriott in 2009 has become
even more important to the industry. There are new faces, new
interests, new motivations, new ways of looking at things due to the
state of the economy and the way that it has affected every industry in
the world including ours. Put all of this together in these economic
times and I can tell you without a doubt in my mind, that anyone
who comes to T.R.A.F.F.I.C. SILICON VALLEY will realize rewards many
times the cost of attending; rewards that will last for a lifetime on
stuff you can't touch or see.
At this show there will be more
folks from Google and Yahoo representing different parts of their
respective companies than ever before. Our
'Mystery Guest' is the Gentleman that invented the very DNS system upon
which we have made our fortunes or earned our livings. Dr. Paul Mockapetris designed the Domain Name System (DNS), which allows users to enter names (such as www.abcd.org) instead of numeric network addresses in order to locate people and resources on the Internet.
His insight alone is worth the trip because without that historical
perspective NONE of us would be in the positions that we are in right
now. We are also fortunate to have as our Keynote Speaker probably on
eof the most exciting and informative speakers since John Reese and
Steve Forbes....KEYNOTE SPEAKER : SCOTT KLOSOSKY - EXPERT ON EXECUTIVE STRATEGIES FOR DOMINATING WITH TECHNOLOGY.Scott Klososky is a thought-leader specializing in helping leaders see the world in new ways. That is what we need RIGHT NOW.

We
disguise T.R.A.F.F.I.C. as a tradeshow, but as you all know, it is much
more than that. Rewind your lives without haveing attended one or
more T.R.A.F.F.I.C. shows and see if your lives and economic status
still looks the same. Take a look at our schedule and you will see how
much thought and time has been put into making each event meaningful.
It
is time for you to make an admittedly difficult decision by getting out
of your comfort zone and making a commitment to yourself that this is
not the time to be idle. This is the time to be aggressive and take
advantage of the opportunities that will be presented at T.R.A.F.F.I.C.
SILICON VALLEY. Have you looked at some of the domains going on the
auction block and the reserves?? If you invest in domains for a living,
these are some of the sweetest domains ever offered at CHEAP prices.
The MARKET will set the price and the bargains can be yours. There will
be two very successful auctions at T.R.A.F.F.I.C. brought to you by
MONIKER.COM and RICKLATONA.COM. Please
don't judge and confuse the condition of the aftermarket and the
condition of the industry with other auctions that just don't have the
ingredients to be successful from the get go. Great domains, great
prices, qualified bidders. Nobody should buy a marginal domain in this
economy. Buy prime and you will be rewarded. Like I have been
saying.....'Buy assets, not liabilities.'
Have a GREAT Day!
Rick Schwartz