Morning Folks!!
We all want to try and understand and sell to the end user.
There is a reason the end user is hard to make contact with. The reason I have
seen played out dozens of times. Instead of thoughtful deliberation, MOST
businesses will jump on the first idea. That is as far is it goes. I think that
becomes the base problem. So many just pick the first solution, not the best
solution. The first name, not the best name. Instead of thinking of 5 or 10
possibilities, then weeding out the weak ones and finally deciding on the best
one……this is NOT the road they use. I am amazed by this huge pitfall that so
many have and display. The name of your company may be the single most important
thing you do next to the model to make a profit.
Oh yeah, model to make a profit. That component is lacking
in oh so many projects. It is not that they could not build it to be
profitable, but since they are all in a rush, they just never do it. It’s like
the conversation to get and find traffic. Their answer is always…”No problem, we got that covered.” But as we all know, most don’t really have that covered
and they are stunned when they are hit in the face with the reality of things.
What’s the damn rush?? That’s all I really want to know.
When there is no need to be in a hurry to begin with. It’s not a bad thing to
find an answer that is not perfect.
It is a bad thing to stop before you find that perfect answer. It is bad
because it is lying there. The best answer is always just lying right next to
all the others. You just got to dig a little deeper. Look a little wider. Ask
some more pointed questions. Do the things that will give you the best and you
just may end up with the best. If not, you will still be in the competition by
accident. As others stumble with their decisions you just keep gaining on the
pack. The longer the race is, the wider your margin of victory. Last time I
looked, this is a marathon. The Internet and domain names will be here long after we are all
gone. Make the best decisions and the best things will unfold. As the 'Great Gratz' used to say......'Never rush when you are in a hurry'
Have a GREAT Day!
Rick Schwartz
twitter.com/Jessica320
Right. I just realized I could make more by not offering my domains for pennies. It’s time for a paradigm shift – it’s time to start investing in time…it’s time to start”building” and wait for profits to come in. It’s time to finally”do” something and not just go for the quick fix. Wine tastes better when it’s older.
Altaf
Rick,
I always read your post as early as possible.
“The best answer is always just lying right next to all the others. You just got to dig a little deeper.”
-Nice one! but it’s Very Tough to understand. At least for me.
Mike Sullivan
Long term perspective… I like it.
steve cheatham
I have been amazed over the years when I try to talk to an end user about the value of a domain name in their business.
I finally quit wasting my time. If they don’t find me, they are ignorant and I don’t have time to educate them. Education is not the business I am in and I am not good at it except with my peers. Domain salesmen that are good with it still run into the same walls.
Rick Schwartz
Steve…..Exactly precisely!!
George
The question is”will the end user ever get it”? I have my doubts for the mass flock to domains by end-users. They just will not see the value until 95% of business is online… no brick and mortar (if and when that day ever comes).
Aaron Krawitz
Nice article Rick. Patience is critical, but is not talked about enough.
corporate events
enjoyed your post Rick
not enough domainers build on their waterfront plots
very often you need to build something to be found. then it is under their nose
or, if you change your mind later you have a great seo ranking to bolt on a business. even a decent affiliate model
less is more in domain terms but not development terms. more quality less domains is the mantra domainers should follow
more businesses than u think will visit to see the ideal domain first too.
also if you are a parking kind of domainer and we’re talking with generics, make it obvious for sale, or at least have a noticeable contact us link. give them a chance to find you!
Michael Hallisey
Some end users make cool websites then they come up with some weird domain name for them. Like Rentalic.com neat site hard name to remember. I break it up, rental ic .com. What is ic? Any ideas for a better name for this site? Maybe Yourent.com :)