Morning Folks!!
Your future business destiny starts and ends with your domain name. Great domains equal great destinies. If Social Media is your hub, destiny is in the hands of others. It can disappear on the whim of just one idiot with power. Are you in control of your own destiny or is your unknown pimple faced master in control?
They had caravans to transport the king's gold, but was not a very safe or fast way to move assets of value. They had stagecoaches that moved from east to west. How much gold could they carry before it would collapse or was attacked by outlaws? How safe was it?
You could bury CASH in the desert, but you had to pray nobody would find it. You could put all your dollars in a bank into an account that the government can seize on a whim. You can hide it in your mattress as long as the house does not burn down.
Bitcoin is fine. But it's not built on anything useful and you will never control the value. You can just enjoy the ride. #whiplash
Diamonds are small and easy to carry and easy to hide. But they suck as investments and can be stolen or cracked and become worthless. You would have a hard time getting a $100k CASH quickly even for a $1 Million diamond.
Stocks, we all own them. Manipulated as they are. Pieces of paper and a monthy statement. Whoo-Hoo
Watches are portable. You can put a million dollars on your wrist and always have enough to put a roof over your head. I give a thumbs up to a wristwatch.
But in all the years of scraching my head and scratching my balls, nothing has ever even come close to Domain Names. Now it isn't like I am against the other investments as many try and twist my point, they just simply can't compete with a meaningful and great domain name. The most portable asset in the history of man with the most potential value. And pretty darn safe!
Raw land is about liquid as a domain name. Not easy to sell raw land unless you want to give it away. You have to be patient and wait for someone with a need. With a want. With a desire. With the where with all. With an idea and a plan. And it has to be a value. Similar to Domain Names. You don't buy 10 acres today to put on the market tomorrow and expect to get much if any return. Silly! But that is the domainer strategy. Silly!
There is land and parcels everywhere that have been for sale for years. Decades even. Probaly the same in your neck of the woods. Land to be sold for premium $$$ need a specific purpose so one can calculate how things will unfold. What is different with a domain name? Unless you sell to another domainer that sees something you don't and let them reap YOUR REWARD!
Serious inquiries come from owning serious domains. So invest and collect great domains and eventually you will have a flow of qualified inquiries. Worry about buying and the sales will happen. Worry about sales and not much will happen. Focus on the hunt, the meal will come later!
I own each and every asset listed above plus others. But with my domains I can go to sleep knowing I have great value stored safely away and wherever I go those assets are a click away. I control my destiny. And if all else fails, I can actually roll up my sleeves and start building out. What exactly do I do with my other assets other than sell them? Controlling your own destiny has value far beyond what the untrained naked eye can see or put a value on.
I am bullish on domains in a way few can see or understand. I understand the value in our eco system when compared to other assets and other opportunities. Domains are the foundation of the internet and has yet to be recognized by those that should have seen it DECADES ago! The domain name is your world passport to autonomy and independence both financially and spiritually. It all starts with a Domain Name. Get your head around that!
I value my domains based on factors I have discussed in previous blog posts. There is NOBODY on this planet that can convince me otherwise. But it is time for many to wise up and see what I see. Everyone's future starts and ends with a domain name. I REFUSE to sell LIFE-CHANGING assets for anything under the value I see. If they don't see what I see, there is nothing to talk about. SIMPLE!!
That mindset has earned me over $21 million selling just 19 domains since I retired in 2015. Added to the 20 years of traffic and 20 sales prior to my retirement, would put me among the top 10 career earners by any professional golfer and just 4 or 5 slots behind Tiger Woods! But nobody keeps score like that except me! And I do! And yes, of course, I have but 1 goal......to match or exceed Tiger! I figure I'll be an active domainer longer than he'll be an active golfer. (God willing for both of us)
But 2021 is going to be a MONSTER of a year. No longer do I get hateful responses when I discuss a price with a potential buyer that may be 10 times higher than it was a few years ago. Now we have conversations and I am engaged in different conversations daily. Sometimes all day. So with that in mind, I will make the boldest of predictions, In the next 18 months I will exceed the $21 Million of the past 5 or 6 years. Possibly with one sale!
Why am I so sure? 3 words: Covid, Social Media. Covid is driving everyone online and social media is driving everyone to having their own website and not depending on the Masters of the Universe pulling the rug out from under them in a whim and leave folks without income or exposure or even a business. #WOKE
My valuation STARTS with real world expenses. So virtually nothing I own and sell will be valued at less than $500,000. That's my BASE. PERIOD! And to the base still has the value of the domain itself. So it won't be long before my floor is $1 Million.
Now you can go and dismiss that but before you make that mistake, let me share this with you. In 1996 my minimum value was $15,000. A few years later it went up to $50,000. In 1999 with my first sale of eScore.com my minimum had gone to $100k. When we started 2020 my minimum was $250k. That doubled by the end of 2020 and I would not be surprised to see it double again THIS YEAR!
Rent $2500/mo, $30k/yr, $300k/10 Years
Electric $500/mo, $6k/year, $60k/10 years
Insurance, garbage, security, maintenance, $1000/mo $12k/year $120k/10years
$480k BEFORE salaries! Before lots of other expenses Local vs Worldwide +++ That's how I value Domains before I even get to value the domain itself.
And how about the store sign? Tens of thousands! Hundreds of Thousands!
And what if you have 100 or 1000 or more locations? This is not rocket science. You can see your physical store name on your sign from a block away. You can see your domain name from OUTER SPACE! WAKE UP!
What was the COST of building just one Sear's store? The land, the building, the furnishings, the employees, the YEARS of research to find a proper location??? That equation will no longer work! Get your head around that! That my friends is the proper comparison. The one I have used for 25 years and the one that I will use 125 YEARS past my own personal expiration date!
That said, I am open-minded and offer flexible terms and angel friendly financing by way of liberal lease options as low as $1000/month and equity deals for those with big and profitable ideas. Their wallets may be thin, but they can use the equity in their PROFITABLE idea to start using and exploiting my high-profile and sometimes high-traffic domains.
Getting a 6 or 7 or even 8 figure domain to exploit their business dream with possibly no upfront fee and a monthly note no more than a luxury car, is called OPPORTUNITY!! It's actually the opportunity of a lifetime and I guess I like doing business with folks that see that. If they can't get their head around something as simple as that.....what else can I say?
You can't buy what I have until you see what I see! PERIOD!!
A Good Domain Name is easy to remember.
A GREAT Domain Name is hard to forget!
So let's build YOUR dream on MY Domain Name!
Have a GREAT Day!
Rick Schwartz
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