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Who is your Social Media Liaison? Can Business Survive and Continue to be Stupid?


Morning Folks!!



That is a serious question that would be met with eye-rolls. "Who is your Social Media Liasson?" Who is the SINGLE person or the people directly responsible for your Twitter and Facebook? If a company has a presence and they can't answer that they are missing something very big.



If you are silly enough to conduct your business on social media, you better have a seasoned representative on duty 24/7. If not, you are negligent and, much worse!



I don't need to know squat about Social Media to point out the important pitfalls as well as opportunities. But a strategy is key. Having a personality is key. Having someone totally competent is key. A warm body will put you outta business.



It's all common sense. Common business sense. Common sales sense. Common sense not to be lazy. There is always time for lazy once things are set. I am living proof. You have to come and identify each and every element or elements lacking if you expect long term success.



So just like a popular restaurant may have a known host or hostess that they know and trust and have the authority to make things happen, Social Media NEEDS and must have those same attributes and personalities if you use the platform effectively and want constant and long term success.



My expertise is looking at ANY situation and clearly seeing the one or two things that can be implemented immediately and usually without cost. Both will show immediate results. Then you move on to the other things less visible but STILL THERE!!! So don't close your eyes to what you don't like. Open them and change it. Stop being foolish, lazy or unaware. And when it gets pointed out to you, be thankful because you just made more m oney and do it all the time.



Early on in 1996 all these sites would use counters on their sites to see how many unique vusitors were coming thru. But they made a huge mistake that was fixed in 5 seconds. That would increasen their bottom line 15%-25% instantly for FREE!! All I would do is explain that counter should be on the lowest left side on the page. That basically eliminated folks clicking on the counter by at least 15%. Voila. Some of these sites were making millions per month. That was a windfall and it helped me garner a reputation.



The next thing was background color and font color and font size. If you think there is no difference, find another career. We are not talking 1% or 2%. We might be talking 50%. So important to learn these things and experiment.



The next was placements of the links so folks would click on what the OWNER of the site wanted them to click on. Herding traffic is a big part of website flow and monetary success.



Some would get angry at my suggestions. Ok, they win. lol I can't stop a fool for remaining a fool or just being stuck. Not my choice. But if they open their mind a bit, their wallets will get much fatter!



I can tell you that most companies need some fresh eyes RIGHT NOW to look at their sites let alone getting social media right. Most sites could double their sales just from fixing the mistakes that they have right now and don't know about and probably don't even care. What a dumb way to run a business.



But hey, the Internet is the Intersection of the smartest, the dumbest and the most foolish. Those groups don't play well with each other as is on display 24/7.



Rick Schwartz


6 thoughts on “Who is your Social Media Liaison? Can Business Survive and Continue to be Stupid?”

  1. Andrew Hyde

    Ever think of producing a book on your collective knowledge of all things related to a successful internet business? I think it would be a winner.

    Reply

  2. Cash

    The heat map was a craze when we, bloggers tried to maximize our earnings from Google Adsense. Like what you say, Rick, we then realized how important a role, our ad placement and colors play in click conversion. Those were the good ol days. Now, dumb and greedy people really destroyed the good things for themselves and others by over optimizing ads. Now on, we have to contend with the rise of adblockers. Yeah, life as an online knight is indeed hard, no room for laziness.

    Reply

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