Morning Folks!!
For some, investing in domains was are is their first investment. For
It's a casino with unlimited places to make a bet. But when you have those hard earned dollars, you want more than a gamble.
Domain investors have also become "Angel Investors". I know many domainers that own a piece of this os that. To me, that's the real game. Instead of playing roulette, you are the one spinning the wheel.
Our domain portfolios are wide and varied. We know there is value whether cashed in or not. But I am not satisfied with a simple cash sale. I want a complicated but simple opportunity.
Most of my parked domains have the following message:
"This GREAT Domain may be FREE if your Idea is BIG & Profitable enough.".
And I mean it. It's more exciting to be part of something that could take off than cashing another check.
Many of us are at the stage of being in that position. I like a balance of cash and equity because it is more of a strong commitment by the other party that they are serious and don't just chase shiny objects for a living and tie people up with contracts that eventually can be used against you to challenge that domain name or outright grab it.
My field of dreams is wider and broader than a sale. Of course, that may not be possible in most cases. But knowing the difference between the two is my focus and that will get my attention.
The Candy.com guys only had to come up with $60k. You would be stunned by their annual sales a decade later.
That's why domain leasing is so important. An end-user can put themselves in business with a 7 figure domain and a low 4 figure monthly lease until the entity gets off the ground. Then they can decide if the domain is helping or hurting and see true value.
The first investment we make is in ourselves. Believing in ourselves and our capabilities. Exploiting our talents to the fullest.
Business is about waves and cycles. We have just ended one cycle and have started a new cycle. A new wave. Business is an ocean. It changes daily. Every moment. But like surfing, you need to time a wave right to ride that wave and not be drowned by it. That comes in the form of one word, TIMING!
A genius can put a Rubik's cube together in 8 seconds. Wonderful! Who cares. Imagine applying that same talent to business. It's just a Rubik's Cube with a reward. A life-changing reward. That's what business is and that is what investing is.
Rick Schwartz
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