Morning Folks!!
Do you know how many TRILLIONS of dollars have been lost since my 2 late November posts warning of the possible problems? Apple down nearly $500 BILLION in value. That's stunning!!! They have plenty of company. Many others lost $100 Billion or more in value. It's not over!
My Post #1 from November 21st about Critical Mass hitting the Internet
Post #2 from November 23rd about Black Friday turning into Red Friday
Just one year ago I announced that I was leaving Social Media starting with Twitter and followed by Facebook. Those decisions were pretty far out ideas. Fast Forward to today. These platforms are hemorrhaging users like me and you at a very fast rate. The dangers are now obvious to the masses. That was not true 1 year ago. I discuss here why Social Media is Dangerous!
Tech is going to have to suffer some disruption. They have hit critical mass. The planet is inundated with their devices. Do you really need the latest new iPhone? Do you really need to replace your laptop? Do you think the average Joe can survive with one several years old?
Now the problem I see is about to be compounded. 2018 was a FANTASTIC year for business. Historical in fact. But the market looks forward. With that fantastic year comes fantastic amount of taxes. And here is the BIG problem! Big taxes are due when wallets have taken a major haircut. That is going to HURT! Choppy waters ahead!
The market is not reacting to the shutdown imho. It's reacting to more things than I can list and that is an even bigger problem. What you are seeing is a deflation across the board. It's akin to a plane that sometimes nosedives. I doubt we are done and of course it could not come at a worse time. The Christmas season. That will pour some water on that fire! Malls and chains are already in trouble and this will accelerate their issues big time!
It's hard to be optimistic when we have dysfunctional governments and societies The world is in chaos like never in my lifetime. The window of opportunity to regain control is slipping away by the day. Uncertainty rules from Paris to London, to Berlin, to Washington and beyond.
Business has entered into politics. Not too smart! While Nike may have had a big day yesterday, that was for the 2nd quarter before they waded into issues. Their 3rd and 4th quarters are not going to be as sweet! The crash of Facebook should have been evident early in the year. Snap? Are they even viable?
The point of all this is we are going through an historical shakeup. A worldwide realignment. To be honest, it is shaping up to be WW1 issues all over again. It's that close to spiraling out of control. Things are changing faster than I can write this. But if you are not familiar with history then this will all be nonsense to you!
But again, that brings opportunity in different forms. So spend some time during the next couple weeks to really think DEEPLY about the fallout and the direction and the new doors that will open as others close theirs.
The big one that I see is that discretionary spending by big business which until a few weeks ago would have likely been at record levels for 2019 are in jeopardy and probably off the table with the losses suffered and that it is so widespread. Will that have an impact on high end truly premium domains? YUP!
Rick Schwartz
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