Morning Folks!!
Want to be in charge of your own destiny on the Internet? There is only ONE WAY to accomplish that. It starts with EVERYTHING revolving around your Domain Name. EVERYTHING!! I mean that IS your front door is it not?
Many of us have been talking about how big a mistake it is TRUSTING these 3rd parties with your content and with your future since Day 1. Now the world knows why.
So with the recent bannings and the fact that third parties control YOUR destiny has finally woken people up inquiries are going thru the roof. This was something I could see coming and my first post when I started to blog again may make a little more sense now. My shortest post ever:
The Life, The Death and The Rebirth of the Industry of Domains.
"Coming this summer."
Welcome to the rebirth! 8-8-18. Mark it on your calendar.
Sorry, but free speech is free speech and as we burn the books and words we don't like it sure reminds me of another time. I thought that was a lesson learned. I guess not.
But be that as it may, it is GREAT, for domain names. It is great for those that invested wisely in domains. It will also be a tough lesson for those on the sidelines trying to sell worthless crap.
Google, Facebook, Apple, and Twitter have "Re-Birthed" domain names. It won't do crappola for the "Domain Industry" but it is doing wonders for solid and in demand domains.
These events will challenge EVERY brand and entity to rethink their social online strategy. While first contact may be made on social media, follow up contact should be done within the confines of their own website. It is a HUGE business mistake to allow these third parties such control of your business and lives.
If you are opening an online business and you dependent on Google for your traffic, GOOD LUCK!! Google traffic is a BONUS. Your job is to use all other sources FIRST! If Facebook or Twitter is where you conduct customer service, it's FOOLISH at best! Their #1 job is to transition them off of these platforms and to their website!
These 3rd parties are TOOLS, they are not FOUNDATIONS! The domain name is the ONLY foundation you can control on the Internet.
This is a tough lesson that MILLIONS of businesses around the world are learning TODAY! It will take a while to manifest itself further. Many board meeting will be setting new agendas and that is ripe with the fall business boom!
The "Masters of the Universe" are they YOUR master? Do they control YOUR destiny? They do and will if you allow them. Unfortunately millions of businesses have been blind to it. But they are blind no more. They are TERRIFIED! As they should be.
GAME ON!
Rick Schwartz
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