The Good Domain Names are Gone! So is all the Land and Every Street Address! So What?!

Morning Folks!!

When you and I were born all the land was gone. Somebody owned every parcel every acre every nook and cranny. The Government owned the rest. Used or not it was owned. 

I remember as a young boy of 5 or so standing on the corner near my house and wondering how I would be able to get something everyone already owned? To a kid, that was a scary thing.

Maybe you can relate? That feeling did not go away until I finally owned my first home when I was in my mid 30's. It was a struggle to get there. But was one of the most satisfying days of my life walking in that front door for the first time. 

So, to me, domains are just real estate. Some domains are commercial real estate. Some are recreational real estate, some are income producing real estate, some are residential or even social real estate. A domain represents that piece of land but the access to that land is not from the immediate area, but the entire world. It has much greater value as I see things. The single domain name is the key to empires. Just think these companies worth hundreds of billions of dollars and approaching Trillion Dollar Valuations, mostly work out of ONE .com address.

The beauty of a great domain name is no matter how big you get, you can still use your original domain and be able to build something bigger and grander and taller than 100 Empire State Buildings! Than 1000 Empire State Buildings. THAT is the power of a domain name. A single domain name with a brilliant and profitable idea. There is no limit! 

I'd venture to say that Amazon.com or Facebook.com or instagram.com are worth more than the Empire Stat building. Matter of fact dozens of Empire State Buildings. Maybe 1000's. Who woulda thunk it? So, in my mind and the way I think, domains have tremendous value yet to be discovered by Big business and those small businesses that want to be big. The door is open to all. The ONLY limit is our ideas. 

When I was a kid I remember the hub-bub when the Empire State Building sold for a whopping and unbelievable $65 Million. But they bought the building. NOT THE LAND! 

"1961: August 23, Lawrence A. Wien, Peter L. Malkin, and Harry B. Helmsley buy the building for $65 million. The price, which does not include the land, is the highest ever paid for a single building." http://www.esbnyc.com/explore/historical-timeline 

No Land. The Domain is the land. How did that happen? Well you have to rewind to 1951 before we rewind again:

1951: The John J. Raskob estate sells the building for $34 million to a syndicate including Roger I. Stevens and the Chicago Crown family who immediately sell the building to Prudential Insurance Company of America for $17 million, which then enters into a long-term ground lease with the Stevens syndicate. http://www.esbnyc.com/explore/historical-timeline

Now the original parcel of land was bought for $2600 in 1799. But you can't look at how much value 200 years later. They are all dead 5x over. So I always took that into account with domain names and why they will outlive each and every one of us. The good news is the Internet has accelerated progress. However progress takes breaks every now and then. So you need to know the difference of a life cycle of something and something in hibernation and taking a break. Domains are still at the start of their life cycle. It's basically a teenager with little direction and lots of pent up energy. Maturity is coming and with maturity comes a deeper and better understanding. The Empire state building started as a farm. 

If you are a domainer and you are not looking for real world comparisons, historical comparisons, then you might be lost in the woods. There are EXACT, PERFECTLY EXACT PARALLELS. Once you connect this parallels, you make a spark. Once you make a spark you have a source of energy. Once you have a source of energy, you have a way to make money

This is EXACTLY what I said in my previous post.

"When a person learns where East really is he/she can then figure out where West is. Where North is. Where South is. Where Northeast is. Where Southwest is and so on. From that ONE single answer, you get 100% of the info. Accurate info. It's a choice! You may not be able to control everything or be successful at everything but by understanding our own building blocks, we dramatically increase our chances."

Own a great domain name and you own a piece of Times Square AND the Empire State Building. And the single most incredible part. The revolving front door that you use to enter the Empire State building form 34th street, has a powerful new mechanism in that a domains revolving door enters from the entire universe. 

Own something that means nothing to nobody and you have genuine legendary Florida Swamp Land. 80%+++ of the industry owns swampland by their own financial admissions! I have seen portfolios of 1000 parcels of pure swampland. It's the norm NOT the exception. Sad but true!. 

What gives a gas station value is TRAFFIC. What gives the Empire State Building value was traffic. If no cars pass the station goes out of business. If that were not true, they would build gas stations and skyscrapers in the woods 1000 miles from civilization. What gives anything value is TRAFFIC. There is no traffic in the swamp nor is there the possibility of getting any.

You can't buy the Empire State Building for $2600 again. Or $65 Million, or even $1 Billion. Today the Empire State Building is a public stock that is traded and has a value in excess of $2 Billion. A GREAT address, a great property, a great location will always have rising values while swampland languishes at worthless now and forever. The raw land that a great domain name represents is always of value and capable of building a skyscraper! In the swamp. you can't even pitch a tent! When you KNOW the difference, you will have successfully calibrated your compass and see things in an entirely new light and a new "Pattern" will have emerged! 

Have a GREAT Day!

Rick Schwartz