The Three Blind Myths.

Morning Folks!!

I could probably add to this list for quite a while. But these are the false myths that .whatever is trying to build their foundation on and if they continue, it won't help their case, it will hurt their case. Remember, I am in sales. This is not the road to selling. It's the road to losing credibility. At least inside the industry. Outside, I guess they might swallow anything because they know so little as the video on Las Olas proved. Each of these I have addressed on previous blog posts and the video.

Myth #1 We are running out of .com names. (Not in our lifetime.)

Myth #2 All these millions of people will embrace .whatever. (Anytime you try to speak for millions, you find yourself speaking for yourself.)

Myth #3  .com is like AM Radio (Sorry, that dog won't hunt. FM offered Stereo. .whatever offers nothing new other than confusion and a way for some to make money and others to lose money.)

What will success look like? It won't look like the above. It will be an extension by extension debate and vote and some are going to get very few votes. Votes in the form of registrations.  But even that does not guarantee investor quality domains. Some will find success with .whatever. But I look at all this through many lenses. That of a domain investor and that of a shop owner on Main St. I look at thru the eyes of startups and the eyes of the Fortune 500. I have the ability to go around a 360 degree circle and see it through their eyes. And when I do that, most eyes have little or no interest. Biggest are the startups, but startups make a calamity of wrong decisions and this is just an example of one they will need to fix with any degree of success and most of course will just fail all together. Could be the perfect marriage.

Selling is about overcoming objections. As long as somebody is objecting, like myself, they are buying. So while I have all these objections as an investor, it is their job to make the case using logic and facts sprinkled with some dreams. If they successfully do that, they can make the sale. But if they use arguments that can be easily shown to be myths, that sale gets further away. This is what I call "Negative selling" because it is less focused on the benefits of what is being offered and more focused on what they see as the impediment to where they want to go.

Rick Schwartz