Morning Folks!!
Are we beginning to see the new marketing campaign for .whatever?
"The days of .com dominance will be coming to an end shortly, says Juan Diego Calle, founder of .CO" in an Inc article that I wrote about yesterday.
Last Night Paul Stahura explained to me on Berkens Blog that my sale of eBet.com was because I am scared that .com domain values are going down and I was bailing. Of course that is as absurd nonsense and perhaps desperate as you can get!
He went on to say “Dot com is your father’s TLD.”
Really??
Here is my response:
And if that is going to be your marketing plan, good luck with that.
.Com is only like 20 years old and could not be served a drink in many states. lol
You have to show the benefits of those extensions listed and if you folks think you are going to do that by peeing on .com, all I can say is it is weak and you may be questioning why you spent the money you did on these.
All I said was “I don’t get it”
So have me understand. None of us do. You have to sell now not throw rocks at the house we all live in. Believe me, that dog won’t hunt. Not at all. So what are we really missing?
Why .camera and not .cam? I think .cam is much more universal regardless of the current objections. Now that does not mean I think .cam takes off or changes the world. But why is .camera better? I don’t get it.
So are we beginning to see their strategy or lack of one? I have explained in detail about selling something. This ain't selling anything. In sales you have to overcome objections. But you can't do it with empty rhetoric or grand predictions based on HOPING something will unfold even tho the evidence at hand points to the opposite outcome. You have to do it with well thought out LOGIC.
“Dot com is your father’s TLD.”
That is not logic. That is pure emotion. His other examples are flawed because he starts with a premise that I don't agree with. Like all traffic from .whatever comes directly from .com. Sorry, that is flawed. I don’t see it that way.
I think you have to have content on .whatever to increase the size of the pie. That takes nothing from .com the way I see it. It adds to an existing pie. And that is assuming a success.
I even wrote an article and asked what happens if the first 100 .whatevers out of the gate fail and what will it do to the others coming.
Where I ask: So in the event that the first 100 new extensions came to market and fell flat, what exactly would that spell for the other 900? It does not help their efforts it hinders their efforts. Even a winner could be weighed down by the sinking of others. And some are gonna sink right to the bottom.
I wrote many posts about .whatever over the last 6 months because I knew once it began it would be a few of us against many of them. I need to be on record so I can point to those words like I do today and the next couple years. I did not know their campaign would be based on misinformation.
Let the facts speak for themselves. Let the chips fall where they may. Anything less is desperate.
.com is not the enemy. But if that becomes their focus, they will fail even faster than any of us think.
Look, there are a lot of folks with a lot of money riding on this. But if this is how they are going into the sales arena to do battle, then they have even more problems and fears than I thought. Sales is about overcoming objections not bad mouthing obstacles. I wrote all about it just last week!
Here is an objection I wrote to Paul last night: "Why .camera and not .cam? I think .cam is much more universal regardless of the current objections. Now that does not mean I think .cam takes off or changes the world. But why is .camera better? I don’t get it."
Okay, now talking about .com is not overcoming the objection. See what I mean? There has to be an answer ready. A good answer. Anything less and you can't make the sale. I am doing these folks a favor by pointing out these pitfalls.
Lastly, I will come at this always 2 ways. First as a domain investor and second as an end user. My focus is limited to that because that is what counts to me and my readers and the future.
A campaign of noise and misinformation will not win the day. Not telling folks about massive leaks to .com will not win the day. I am really trying to keep an open mind about all this. But the reaction says volumes.
We are all on record and time will tell everything. My posts are crystal clear and I use historical facts as my basis. Let's see what develops and we can match my words of 2013 with the reality of 2015 and 2016. I am no match against Calle, Stahura and Schilling. A one man band against hundreds. But thoughts that turn into reality are very powerful. So let the strongest thoughts win. Drinks are on me guys!
Rick Schwartz
PS: Nearly every argument you make will be no different than the argument .mobi made. That .xxx made. That .everything.else.already.made.becaise.the.path.is.the.same.and.so.might.be.the.outcome. See confusion might come into play. Are those urls or typos?
Recent Comments