The Rick Schwartz Domain Name and Traffic Blog: RicksBlog.com – Home of The Domain King®

Morning Folks!!

I have had a running feud with Dan Warner (pictured below trying to smooch me) for many years. Dan is just as stubborn as I am, so I would imagine our "feud" continues. ;-) Of course I would describe myself as "determined" as opposed to "Stubborn". Dan is the stubborn one! lol

See we have a disagreement about one subject and my dear friend Dan is wrong. Still wrong. Of course he held his opinion while at Fabulous. Wonder if it has changed over time? So today I decided to see if we are any closer in our thinking.

Photo Courtesy of DNJournal.com T.R.A.F.F.I.C. 2006 show in Silicon Valley

Rick, what is this feud about?

Well it is about PPC pages and folks clicking on the links.

My take is that the clicking is a report card on the parked page and the options and links it presents. Of course the bottom line payout is still the key. That aside, folks VOTE by either clicking on a link or leaving the page. If they left the page, something failed by definition.

The links they were presented with did not motivate them to click because the results were not what they were looking for. When more than 50% leave a page with type in traffic the message is they did not find anything they liked or found of interest. So 50% is the threshold for me and that is being liberal. I think anything under 66% click thru on type in traffic could and SHOULD be improved along with the scaled upward payout.

And if a page really works? Then it should get over 100% as folks may come back and choose a 2nd or 3rd link to click if the results are properly targeted to them.

I can tell you that my current overall click thru rate is around 60%. If I was not so lazy I could go thru each domain and tweak it. I could remove the banner on top of the page and then I would be at my threshold 66%. Many of my domains get well over 100%. So at least today I have some control of the results and colors and other things that back in 2006 there was no way to control.

I would imagine our "feud" continues. ;-) Dan, hope you are doing well my friend!!

What say you readers? Do you see it the way I do? How do you see it?

Rick Schwartz

Morning Folks!!

Some people don't like talking about results. Don't like to measure results. Don't take the time to see if there was a good result or a bad result. And of course many are busy excusing results and therefore all their energy is consumed by that.

For all the work effort and talk it all boils down to results vs no results. Even a failure should produce real and tangible results you can use. Matter of fact those results are often the most important and the most overlooked and ignored. I study 2 things. Success and failure. Hopefully I can change a variable of failure to produce a success. A success is simply a step forward. A failure can often be a LEAP forward or a complete collapse. Depends what you do with it. Or if you fear it. Or took the time to see if there was a good result or a bad result before proceeding with the next decision.

That's the 1 over 2.

Results vs No Results. No result is the only pure failure. And even that is not a pure failure if you eliminate something or learn something.

Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,

Results vs No Results.

From that you either get new info to act on or just walk away.

Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,

If you walk away, nothing further to say or do. But if you stay:

Results vs No Results.

From that you either get new info to act on or just walk away.

Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,

If you walk away, nothing further to say or do. But if you stay:

Results vs No Results.

From that you either get new info to act on or just walk away.

Repeat, Repeat, Repeat.

And everything else is bullshit.

And of course you have those that ignore results. Excuse results. Put lipstick on results. They can't handle the reality of results. So they forget about results and that results in failure at every level for all time. Even a stopped clock is right twice a day and for many that is enough to claim victory.

One moves forward all the time and takes the slings and arrows of progress and one moves in a circle all the time. The path is by choice. Those that are scared to fail are also those that are scared to succeed and they spend a lifetime stuck in that circle. Many slinging their arrows towards those moving forward.

Rick Schwartz

Morning Folks!

I have more faith in people then they have in themselves and that truly makes me sad.

See, I believe that each of us has a gift and unlocking that gift is the key to everything else in life. But for whatever reason folks either don't think about it or afraid to follow their dreams and make it a reality.

In face of all the historical evidence of those challenged by much more, they are paralyzed by fear. Bound in chains by their mind. Afraid of failure like it was worse than death. Some make the leap, but oh so few. Once you figure it out, the rest is just a matter of time. It's easier the second time because you know the path. That path less traveled.

You have to develop a thick skin to let rejection roll off of you. To know that one door slamming in your face will result in 2 doors opening if you don't let it defeat you right there. Every baby falls down but imagine what the world would look like if they feared getting up?

That's why there are waitresses and waiters at Denny's making $50/day and working their asses off and those at the high-end restaurants with busboy and runners and hosts and others to support you and make $500/night for 33% of the work.  IT WAS A CHOICE FOR EACH! And likely the guy at $500 at Chez Max was working at Denny's at one time and learned how to CLIMB the ladder and the way up one opportunity at a time. And he was GOOD on every step of the ladder and that was the passport to climbing it to begin with. The ladder starts at the bottom and anyone that laughs at the guy at McDonald's or Denny's could not last a day doing what they do.

The earlier you harness and control your own human nature is the day you will CHOOSE to work or not. To be productive or not. To try to reach higher and higher goals and achievements or not. Learning that excellent is just 2nd place to perfect. And while perfection can never truly be achieved, it still has to remain the goal. And there are PERFECT answers to questions. There are PERFECT decisions for any decision to be made. It fits perfectly and it is the right thing to do. And even if it does not work out perfectly, excellence as a runner-up and anything above good and very good and you are in EXCELLENT company!

And even if you are in the wrong place at the wrong time, you can still choose to do the right thing. That my friends is the birth of Karma. And if you have faith in yourself,  you will find it easy to always do the right thing. And that has the power to propel us as a person to bigger and greater things if we choose.

Look, we are people and we are flawed. But when we have a chance to rise to the occasion, the challenge, the obstacle, then we have a duty to rise and do what has to be done. And that is the TRUE difference between $50/day and $500 or $5000 etc. and everything in between.

Rick Schwartz