Morning Folks!!
I think Bing has finally hit a home run with their new TV commercial against Google and takes a direct swipe at them. Bravo!! http://www.scroogled.com.
It's simple, masterful and it is going to cost Google a lot of business. Well done, well executed, short, powerful, and knocks down the Jolly Green Giant and gives a bit of choice. This is GREAT news for domainers and surfers.
One of the best, most effective, 30 second spots I have EVER seen!
Have a GREAT Day!
Rick Schwartz
Jay
So which one is better: Scroogled or Bingineered :)
Paul Kapschock
They also ran full page ad in NY Times yesterday.
KA
They didn’t hit anything. Any publicity is good publicity, people have short memory of context and end up remembering the brand. MS ads = free advertising to Google. Reality check: See which search engine you use one week from now. My money is on G.
Laters
True. It’s the first time Bing or Yahoo have thrown a hard punch at Google in years. It’s hard to believe it took so long for them to get aggressive.
On another note, Google seems to have lowered parking payouts again this Fall. It sure looks that way to me overall. Frank seems to be confirming this also. For that little stunt, I took a nice bit of prime traffic away from them for the Christmas season and am sending it elsewhere.
michael berkens
Good catch Rick, the message of the commercial is great but the quality of the shoot I think looks amateurish, something you would see on a local cable channel.
Rick Schwartz
Mike,
I think it was intended to look cheesy and they did that.
First time I saw it I thought it was a SNL skit.
Rick Schwartz
Meanwhile, if their campaign moves the needle even just a tiny bit, that is a huge success.
I think this has the power to move the needle more than a little.
If Bing muddies the water, they automatically win. Competition starts and that is a good thing for everyone reading this.
Here is another one:
http://www.bing.com/videos/watch/video/don-t-get-scroogled/qmokwayt?from=email%252cshareembed-syndication&src=v5%253aendslate%253aemail%253a
Joe
Nice find, Rick. Notice that Google Shopping just changed its fine to”Products and offers that match your query. Google is compensated by some of these merchants.”, removing the sentence”Payment is one of several factors used to rank these results”.
Donny
I like it. They put a bit of doubt, a tad fear in the ad.
The word has multiple meanings to me like screwed and scrooge perfect timing around Christmas.
I like Bing better because my exact keywords match for my website, google just makes up shit and knocks you out for rankings.
I really want Bing to catch up. Also is google any better in returning results? Nope
.com
Its going be tough for Bing to beat google IMO. Thats like saying HP is going catch up to Apple
Get all the parking companies on a google feed, crush Yahoo with higher payouts and 2 years later drop the payouts.
Was this really a shocker? IMO no. Who is going offer us a good payout on traffic besides the big G? Is Bing? Is Yahoo? Is Facebook?
Max
finally, something moved…..
Michael
Just build a good website on your awesome domain and watch Google send you a ton a free traffic, Bing won’t because no one uses it.
This is just one of my domains and you see who is making me the most money! This is the organic search traffic only.
Source Visits Pages Visit duration new visits Bounce
google 19,777 5.33 00:02:58 65.43% 38.66%
yahoo 1,657 5.71 00:03:09 56.73% 37.84%
bing 939 6.89 00:03:52 66.77% 30.14%
aol 152 6.08 00:03:24 59.21% 34.21%
ask 83 4.71 00:03:12 60.24% 39.76%
avg 40 7.40 00:04:49 77.50% 20.00%
search 30 7.83 00:07:34 73.33% 36.67%
babylon 29 7.14 00:03:39 68.97% 34.48%
comcast 20 9.20 00:05:34 85.00% 50.00%
search-results 19 4.89 00:01:50 78.95% 26.32%
Anunt
only traffic going to bing is from those 90 year old grandma’s trying to type bingo.com and ending up on bing by mistake…
u guys are still going to use G today and tommorrow…so stfu.com
Rick Schwartz
I see this commercial as using a”Political Tactic” to try and reduce your opponent.
The reason they use it politically is because it works!
This commercial goes further than any other I have ever seen as a 1 on 1 takedown.
The bottom line is that it will hurt Google and help Bing and that is the exact purpose of a commercial.
It is getting a lot of airtime on TV and mainstream. My advice to Bing, keep running it.
This WILL move the needle. That is what counts. Every 1/10 of a point is worth many millions and much more than the commercial costs to run. Point is Bing is fighting back and that is great news for all dominers. Competition is what raises payouts. You should all be on your knees praying it works.
Josh
It plans a mental seed. I believe it will work. Later after watching that ad, I wound up on Google Shopping results afterwards and thought: scroogled! It works…
Steve
A 3rd ad in the series was just released:
http://www.bing.com/videos/browse?mkt=en-us&vid=7fdc8e1f-bc94-44b4-8897-1f6dfecaf428&from=sharepermalink&src=v5:share:sharepermalink:&from=dest_en-us
ScottM
What a lot of people don’t realize is that Bing is the default search engine on a lot of business computers and likely has a much higher % of search among B-to-B users or B-to-C users shopping at work than it has on home computers, also among Yahoo users too since Bing and Yahoo are the same platform.
Business Show .Tv
Now that is a very clever piece of advertising …