Morning Folks!!

I don't know how anyone in this business can afford to be behind the curve. Why is it the same people are always early? Always first? We all have the SAME info. The SAME opportunity. But some folks act and others react. Yet others do neither and they just get left behind. Sorry folks, business is proactive. Business has to be sought. It is a participant sport.

If you look at Franks Recent Post he states

'So what if I told you that your friends at InternetTraffic.com have been building a system over the past 9 months that doesn’t just rival, but exceeds the best sales platforms available to sell on the secondary market today. What if that platform completely decentralized the industry and allowed anyone to act as a broker and sell anyone else’s names. You could use all the same individuals and companies you’re using now, and they could continue to be paid for their deals just as they are now, but they would do that on a better platform which provides the name owner more transparency and control. What if that platform increased the volume of sincere inquiries and sales, without making it feel like hard work?

I imagine a world like iTunes, where any individual or organization can join and profit. A Universe where the walled gardens of existing marketplaces are distilled down to just domain names and the people in this industry who make things happen. I imagine a World where you control the leads, get market information on the buyer (live), select brokers, control the transaction and have discretion surrounding which escrow you will use to handle the money. I imagine a world where you can empower multiple brokers from different domain sales platforms to work for you – and all the better if that service is free.

We plan to introduce you to just such a service when our new version of the DNS platform launches at DomainNameSales.com in October.'

I don't think I would be violating any confidential info by saying that introduction in October means T.R.A.F.F.I.C. and T.R.A.F.F.I.C. means B.U.S.I.N.E.S.S.

So let me repeat.....I don't know how anyone in this business can afford to be behind the curve. Why is it the same people are always early? Always first? We all have the SAME info. The SAME opportunity. But some folks act and others react. Yet others do neither and they just get left behind. Sorry folks, business is proactive. Business has to be sought. It is a participant sport.

The reason we do T.R.A.F.F.I.C. at high end hotels and serve top notch food to the tune of 3 meals a day plus parties with open bar is just part of our formula. When folks are paying several thousand dollars to attend T.R.A.F.F.I.C. and fly in from the other side of the world like so many do, they are motivated to do business. They want a return on their investment. THAT is the secret sauce for T.R.A.F.F.I.C. and I have stated it for many years now. It works!

You have seen other shows try to do it on the cheap and they collpase. They all had good intentions but when a show collapses and folks lose time and money, that IS a problem. The formula is flawed.

When folks have skin in the game, they play harder and different and good luck finding that formula anywhere else. And it is a formula.

You know why T.R.A.F.F.I.C. can't be duplicated? Because we have never had a budget. We just do everything first class. The best. We do it right and don't worry about the bottom line. Ask Howard, each TRAFFIC show our ONLY goal is to not lose money. To break even. And guess what, when you work like that and worry about doing it right as opposed to doing it on the cheap, the rewards come.

And when we talk skin in the game, that includes me because I look at it through the eyes of a domainer and what we need. What progress looks like for US.

Sometimes we have to have strong stomachs. When we went to New York City in 2007, I had to put $800,000 of my own money on the line. It was the single biggest gamble of my entire life. I knew we could not break even on admissions. We would be $350,000 upside down on that side of the equation. It was ALL about the auction that year. Then we had the $12.5MM auction and all was good. But make no mistake about it, that was the single biggest risk I ever took in my entire lifetime and to this day. But it is ALWAYS about the timing and I saw what I saw and thankfully it worked out. It was THE moment.

How much longer will we produce TRAFFIC? I don't know. I don't see going beyond October 2015. But the calendar won't dictate it, events on the ground will. I still have a vision that could come to be. We'll see. As long as there is a need and as long as we can push the envelope that pushes progress, I will be motivated to do whatever, wherever, whenever. You can't hire passion and commitment like that anywhere for any price.

Have a GREAT Day!

Rick Schwartz