The Rick Schwartz Domain Name and Traffic Blog: RicksBlog.com – Home of The Domain King®

Evening Folks!!

After my Saturday blog post, I ran across a few other old photos of cars and such I have had and stories to go along with it. Tomorrow I will post my 1977 Cadillac Story and how hard it was to buy.

I saw one for the first time when I was in High School. When I was 18 or 19 I went into this car dealership with my friend on Wilshire Blvd in Los Angeles. I wanted to show him a car I wanted someday. A car that I had a picture of and was unlike any other back in the 1970's. This was the only dealer in the USA however the car was outfitted in Torino Italy and used a Grand Prix Chasis.

They had one on the showroom floor. Mink Carpet, 24ct. Gold knobs, wheels and looked wild! They only made a few. Elvis had one. Dean Martin had another. Most owned by celebs. The price tag, a whopping $57,000 in days that a new Cadillac was $8888. I went back to look at it again a few years later. I still loved it.

Now in 1998 I really did not need this car and my taste has changed over the years. But on the other hand it was one of the earliest goals I ever set so what the hell. The red car below is the Stutz Blackhawk 7. It was in Beverly Hills and I bought it on ebay. I had it shipped to Florida. I kept it about 2 years and got rid of it. It was a beast. 6000 lbs. But it was another 'Mission Accomplished.'

Below the Red Stutz is my 33ft 1983 Bluebird Motorhome that I traveled in to do trade shows with in the mid-late 1980's. I lived in that one and the 1976 Bluebird I owned before that one. That was another 'Club' I found myself in but did not belong. I went to the factory a couple times in Fort Valley, Georgia. In those days the owners of these motorhomes were mainly retired Generals and Judges and CEO's. They were enjoying their golden years and I was enjoying my formative ones. We had nothing in common. But I really enjoyed traveling the country in a house with wheels after living out of a car for so many years.

1976 Stutz Blackhawk on Top. 1983 Bluebird Motorhome on Bottom.

Have a GREAT Day!

Rick Schwartz

Morning Folks!!

Have you ever stopped to think long enough whether you are a 'Domain investor' or a 'Domain flipper.' Some are both but there is a huge difference. The last thing I want to do when I buy a domain is flip it. Even folks that flip domains for a living may want to adjust.

The first thing I do is study the domain name. Most domains I buy are ones that I believe will have more value in time not less value. So I am never in a rush to sell. I want to know as much as I can. I want to see where it stacks up against my other domains. The process takes several weeks to several months.

I am never in a rush because in most cases I am dealing with an appreciating asset. Sometimes doing nothing can make you more money than doing something or even doing something stupid.

There is a lot of money in both. That is why this is such a great business. You can buy just ONE domain of value and sell it and you are in business. It just blows me away that folks would take their TIME and buy a $25 domain and flip for $50 and pat themselves on the back. Let's just say that is an under achiever attitude. If you can do it for $25, you can do it for $2500 or $25,000. Raise your game.

If you are a waiter you want to work at the busiest restaurant with the highest prices as you will likely make the most money there than a slow cheap restaurant. There is a parallel in domains. You decide which one you want to be.

Just remember it takes the same time and effort selling a $25 domain as a $2500 domain and I surely could make the case it is MUCH EASIER to deal with folks at the $2500 level than the folks at the $25 level.

For me it was a balancing act. How do I hold my domains for 20 years and still establish a market? That meant I had to pick my sales carefully. What I was building was a foundation of value long before there were outlets to sell domains. I had to point to examples that I achieved. Now I have the luxury of a thriving marketplace. Domain sales are 24/7 and there are countless auctions. Each establishes foundations and that is helpful.

I no longer have to count my own domain sales to prove something. I don't have to prove about leaking traffic from .co to .com. What we have discovered will now be verified with 3rd parties. They no longer have to believe me or you. WE can point to Mr. Johnson and what he learned and his words.

'Mr. Johnson said customers responded well to the O.co advertising, but after watching the spots, 'a good portion' of those who sought out the website went to O.com, instead of O.co.'