Morning Folks!!
What happened with O.com is very significant. I mean O.co. Now that we have new facts I have stated the obvious in my last 2 posts. Here and here. But there is more to it than just is seen with the eye. There are huge ramifications and how it plays out is anybodies guess.
The equation has changed in that we have some clarity. We have seen that even with a multi-million dollar campaign, spitting in the wind is not going to work unless you really have something they really need and want and then take the time and energy to learn something new.
Human nature is a very difficult thing to change. This is a big day because new information that is broadly disseminated is what this is all about to begin with.
The birdie in the mine died. We proclaimed what it would mean if this was to happen and it has happened. They can try and put a happy face on this, but that dog won't hunt. I am writing a lot about this because how important it is. How the result is likely to change thinking. How reinventing the wheel may not be the smartest thing. There is a lot of things to discuss and digest. Much of it was done last January. But now that we have facts and reality to base things on instead of gut, everything changes.
This is a seismic shift. Does it mean .co has no value? No. But it does mean it now has less value. The days and weeks ahead will determine if the INVESTOR market in .co remains viable. The registry will still sell .co, but as investors, investors in domain names, this party is likely over. It was very weak to begin with judging by all the drops. But this is a bell weather of what might be coming. .Whatever did not have a good day. However, dotcom had a GREAT day!
Rick Schwartz
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