Morning Folks!!
Want to know the future? Study the past. Understand the past. Live the past for a few minutes.
The industrial age is not dead. It has moved to China and some underdeveloped countries. The Information Age is something we entered more than 50 years ago but most only saw it 20-30 years ago and used it only within the last 10-20 years if that.
But what is after the Information Age? How will the Information Age change, transform and branch off into other sectors?
Have you been paying attention to the “Pivotal Moment” that I have described in my last posts? Have you seen it yet? Do you understand it? Do you know the bi-products? Do you know how to pick a domain name for the FUTURE not the PAST??
Here is what is going on outside our walls. The entire world is buying up domain names at a record pace. Now I made that up. I don’t know if it is true. What is true is that corporations FINALLY have seen just how important domain names are and they are gobbling up everything they can think of.
I am just reading some of the blog post headlines over the past few weeks. Many sounded like this except with different company names.
“Rim gets 300 Names” is just one of DOZENS of similar articles and events.
http://fusible.com/2011/08/rim-registers-nearly-300-domains-for-blackberry-curve-9350-9360-and-9370/
So what does this mean?? It means everything and timing is STILL the key. So don’t listen to BULLSHIT about values going down. Quite the opposite. But those spreading that BS DO have a motive and there are MILLIONS of them and just a few hundred of US.
So we have finally entered the stage where in business EVERYTHING starts with a domain name. Corporations have people like at Rim to sit around and think of domain names now. How novel!! Why didn’t WE ever think of that? DUH!
But finally an event that should have happened 15 years ago is now VERY important to business. Hooray. They are getting it. They are seeing the importance of a “Domain Strategy”. (This is one way I find domains.I write a phrase like “Domain Strategy” and then see if it is available. In this case our “Friends” at Fairwinds own this domain. See, kind of proof of what I am saying)
Back to the subject matter. Domains now matter in the boardrooms of corporate America. They will hand register most, buy some and bully a lot of folks. Why all this effort?? Because they realize the FUTURE VALUE of domain names. Not the current value. They understand the POWER that can come with a domain name. They understand the THREAT a domain name can pose in the future either directly or indirectly. They have finally figured it out.
Domain Names are THE subject right now. The story about the Hurricane Irene registration yesterday made national news when the media contacted the new registrant. It was an AOL headline and some in the industry have written about it.
http://www.dotweekly.com/flood-of-hurricane-irene-domains-to-be-registered/
To listen to folks talk is amusing. I see it this way. We are 6000 feet up the world’s tallest mountain and the masses claim because they hit a “Peak” therefore it is downhill after that. When you have a view from there, they can only see where they are but maybe not what where they are going or what is to come. From a plane you could see clearly they are wrong and are only part way there not all the way there. A FRACTION of the way to the summit.
Just like the earth shook yesterday domains are shaking today because the foundation had never truly been set until NOW. Definition and clarity are HERE for some and getting closer for others. They have lessons to learn and facts to discover. They are years behind us but the path is set and paved and they will rally. They always do. Just not at the timing most of US set. This the 20 year plan and this is just too exciting for words. 15 years ago they laughed at me for trying to think what things would look like in 20 years. Some will laugh now for me simply focusing on a 5 year span.
If you don’t see it this way that is okay. But in the next 5 years you will slap yourself silly for not seeing what is coming. Not seeing what is HERE. Not seeing the most pivotal summer in any of our lifetimes. Not seeing the EVIDENCE that is coming out daily in huge purchases and ones you will never ever hear about that are 10x greater than the ones you do hear about.
If you are not getting your share, you are doing something wrong. You are looking at things wrong. You are chasing yesterday instead of understanding how things are unfolding tomorrow. The next 5 years are OURS!
EVERY single day NEW type in domains are born. EVERY single day. But when you chase yesterday, you will never find the sun. When you don’t believe that exists you will never find that gold. Most of my domains start with zero type ins. But when you see the future unfolding you can get to an intersection before anyone knows there is going to be an intersection there to get to. Some by luck, some by design. But nobody keeps score of that because it does not matter.
Have a GREAT Day!
Rick Schwartz
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