The Rick Schwartz Domain Name and Traffic Blog: RicksBlog.com – Home of The Domain King®

Morning Folks!!

Let's correct that. The End User that has a website is not getting 'Fooled' he is getting 'F*cked! But I could not use that in the title. If you have a website or you buy traffic, reading this will tell you how much you are getting 'F*cked' for and who is doing the 'F*cking'. If you just typed in a domain name and wondering WTF am I doing here? Keep reading. It will all come together.

So I read Mike Berkens Post yesterday about the snapname auction of domains “that were recently registered by SnapNames due to their high VeriSign Data Analyzer Traffic Score and Generic Word strength!”

So I look at the list. (some printed below) PURE PIGEON SHIT! I mean PLEASE!!! Insulting! Waste of time. This is total bullshit. IMHO! Disagree at your own peril.

I make the following comment on Mike's blog:

'I think this list illustrates the difference in traffic. While these domains may get traffic from old links, spam and whatever, they are not type ins.

A 'type in' is a person behind a computer that actually types in their destination for a reason. They have a specific intent and reason. (You may be an example depending on how YOU got here)

That is different than taking a wrong turn on a dead end by clicking a link that no longer goes where you thought it would or is just misleading or worse. One is very valuable and one is worthless. WHY mix the 2 together and treat them equally?? Who does that benefit? Certainly not the end user. He is paying the same and not knowing or understanding the difference between targeted traffic and general traffic at best. That is my issue with PPC, Google & Yahoo. Just because they don’t know the difference either or more likely don’t care, does not make them equal.'

But I did not want it just as a comment. This was way too important. This was an opportunity to define WORTHLESS domains and WORTHLESS traffic at one time with one arrow. And it is worthless. Untargeted vs targeted. Can some untargeted traffic have value? Sure, even a stopped clock is right 2x a day, every day. But that does not mean it has the value of a fully functional clock. And in my world, it has no value at all. It takes up space and wastes resources. The same space that a perfectly working clock can sit.

So the search engines don't know the difference between the traffic. I sure as hell do and you sure as hell do and anyone who reads this sure as hell should. But the end user, the customer for all of us is getting SCREWED! We should all be aware that if they get screwed, we get screwed. Label the damn traffic. It is NOT EQUAL> It never has been and never will be. I have a lot of end users reading my blog and it is up to THEM to DEMAND they know the SOURCE of the traffic they get. Your future depends on that. You want a leg up on your competition? You want more sales? You want to grow your business bigger and stronger? Not one thing you can do more than what I just described and change things overnight. Do you want a million visitors or 5 paying new customers?

Below are the top domains on the list. They don't mean anything. They are not easy to remember. Not easy to spell. They make no sense. Compare the list below with powerful keyword domains that DO mean something and get REAL people looking to make purchases. Like CubicZirconia.com. When somebody types that in, and spells it right, do you think they are just goofing off? That is a RIPE and TARGETED customer. That is superior to anything on that list. The traffic the list below gives (if any) is worthless. Do you know what ANY of them are actually looking for??? With TRUE type in traffic from a domain there is no guessing. They are targeted. Don't sell cubiczirconia.com traffic to someone looking for info on football. Sell that traffic to end users and don't mix it with the PIGEON SHIT below and call them EQUAL. They are not and they will never be.

UPDATE: And as I wrote this, Mike did a Follow up post that is quite interesting and asks for specifics.

Have a GREAT Day!

Rick Schwartz

Morning Folks!!

Let's go back a few years. This is not a 'Franky' post. This is a story I have never told before but it is time to see the world the way I do and the REASONS I see the world the way I do.

When I know personally that certain information is correct or not am I supposed to just sit idly by when that information is not even known? Or misrepresented? Or worse? Well I have. The peer pressure is like a secret vault.

It's not really a secret because it is MY private information and I am at not obligated to say or reveal anything. So I’ll tell you why I say what I do and what I see using information only known to me. BUT FACT!

Most folks know I test, test, test. That allowed me to make 100x the revenue of others early on. I thought my calculator was broken until the checks started coming in during 1996. Every one else was making 1/10 of a penny per click when adult just started and I was making 10 cents a click. How as that possible?? TESTING!!! So I started TESTING in 1996 and NEVER stopped TESTING!

What if I told you a had a certain domain group with ppc company “A” several years ago and that group was earning just a tad under $2000/day. When I moved that group to ppc company “B” it started making over $8000/day, peaked at $11,000 and it did that for over a YEAR. So what lipstick would you like to put on THAT pig??

Since I test and few others test like I do, I find things out based not only on traffic but numbers and dollars as well. How much BULLSHIT am I supposed to swallow? You can swallow as much as you like but I get an “I told you so” out if it. That’s about it.

It’s always easiest to attack the messenger when all you have is an agenda and are on the wrong side of an issue. So these fools try and create a smoke screen, a diversion, go nameless. Nothing more, nothing less. BUT I KNOW WHAT I KNOW and TO HELL with ANYONE that EXPECTS me to do or say what THEY want.

There are 3 new companies on the scene as I described the other day. I have been using and testing all 3 for as much as several months now. Each has strengths. All still getting better at what they do. The key is to exploit the strengths and avoid the weaknesses. How do you do that? You learn to TEST! You learn to test METHODICALLY. You learn about your domain names and the traffic they get.

Of course if you have no traffic, there is nothing to test. Maybe that is why so many rant and rave. But I have said from day #1 that the key to all this is traffic. Focus on domains with some sort of traffic. 1 a day is infinitely better than zero. 1 a day, 5 a day of type ins is NOT a high bar. It is VALIDATION of VALUE.

So don't believe, don't agree, but the way to climb the ladder is earning $1 dollar more today than you did yesterday. On the net it is daily income not monthly or annual income. Grow the daily because you can CONTROL the daily. You can focus on the daily. That takes care of the monthly and the annual all by itself. Focus on the month and you lose 30 opportunities to grow your income. Annual, and you lose 365 opportunities.

Yeah, I know, you don't believe this or that and many think I am wrong. So what's new? How's your way working out for ya?

Have a GREAT Day!

Rick Schwartz