Morning Folks!!
Imagine you are a football coach, your job to go out and get the best players and win games. You do that. As a coach you keep picking good players and you win time and time again. Sure not all are the players are stars, but enough are and together they make a good team.
The other coach does the same thing but picks badly. If he is blaming the pool of players he has to choose from or the money in his wallet, he is not looking in the right direction. First he needs to figure out what the other coach (you) sees that he does not. If he blames the other coach (you), he is wrong. If he blames the players he is wrong. If he blames anyone but himself he is wrong. It is a simple equation and folks can apply it to many things. Including domains. If that other coach never considers that he needs to do something differently, he will just keep losing and that is no fun. So why keep doing it?
Take this example: You are given a bag of 100 diamonds. They are mixed sizes. 20 are real diamonds and 20 are fake Cubic Zirconia’s. The rest are just really poor quality stones with low commercial value if any at all. Your job is that you have 10 minutes to pick out the best gems. A guy that knows diamonds will pick out the winners quicker than you can lay them out.
So that is what I see and refer to when talking about domains. Folks keep picking cubic zirconia’s and blaming everyone else for their lack of success. I just try and make the point that studying the difference between domains will allow you to target ones with more value and more people want. That’s called “Demand”. When you have demand, prices rise. When there is no demand, there is no dollars either.
So all the coaches out there that are domainers, I am just trying to help you to win a few games. You are spending the time, the same energy and in many cases the same dollars, but your focus is not working. Trying something new is never comfortable. Looking at things differently and applying to what you might be doing is never comfortable. But the discomfort only lasts as long as it takes you to correct things and get on the right path. The first step is by objectively looking at things in a different way. I gave a few examples and hope it has some value to someone. Pick different type players and you will get different results. You have to empower yourself. Nobody can do it for you.
Everything I write applies to domains with value. You see the price for a domain with value and potential and the price for meaningless one is the same. There is no difference. The only difference is in picking the winners. Just like that bag of diamonds. Same effort, big difference in results. YOU can change that!!
Hey, if you’re the gifted SEO guy, you can build an empire on any url in the world and it will be fine. So I am not talking to you. For us mortals, domains have to pass a series of tests to have value. Meet a series of criteria to have value. It has to have a purpose and a reason to increase your odds and have a leg up on the competition.
Have a GREAT Day!
Rick Schwartz
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