Morning Folks!!
In 1995 I did not start getting domains to send to PPC. There was no PPC until several years later. It was never part of the plan. It was a nice surprise that bought one huge thing……TIME!
The business model was figuring out how to afford to bridge the 20 year gap that it would take for the world to evolve to where it was going and hence the values as well. So it has been a terrific ride with PPC. It bridged the gap for about a decade. But it is obvious it won't make it the additional 5 years. Don't take me wrong, PPC is not going anywhere. But the biggest domains and the bulk of the traffic is.
The future is in Strategic Alliances. Hooking up with those with a mutual interest. Could not do that in 1995. There was nobody to hook up with and virtually nothing to hook up. But now things are different. The game has changed because now there is a game.
In 1995 the average person spent ZERO minutes a day online. Care to guess what that number is today? Now look at the increase. I submit that nothing in history ever changed human behavior so much or so quick. Not even fire. My sources tell me that the word about FIRE spread very slowly.
Strategic Alliances means you don’t have to sell your domain name. You create value but not in the traditional way. You do it by being meaningful and creating an audience. By evolving. The true trick is finding the right domain for the right time for the right strategy with the right partner. And that takes TIME. 20 years to be exact.
Had my time line been shorter, I would have likely gone down a less fruitful path and always be disappointed. So those looking for immediate gratification in domains may be disappointed time and time again until you see that not only is this business a marathon, it is a number of marathons all strung together.
Have a GREAT Day!
Rick Schwartz
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