My Take on the Sex.com Auction. Is the Domain Really”Cursed”?

Good Evening Folks!!


This sale won't be a cake walk. It may not even unfold as many think.


According to Serge, the domain is cursed! Don't know Serge? Not my problem. But if he says it is cursed he may be right.


I would imagine that Sex.com will sell for less than Porn.com. I think this is a tough climate for this particular domain north of $5M or $6M. This may be the first 'Tainted' domain. The business model has failed more times than I can even count. Steve Cohen was the only one who really made $$$ with it but last I heard he was in jail and it ain't 1997 anymore.


I think it has more value as an ego stroke OUTSIDE the industry than a money maker inside the industry. Will be interesting to see how things unfold. The surprise could be a strong sale. That imo would say more about the overall condition of the domain industry as opposed to the value of the domain. This domain is worth less than it was 10 years ago. Now we will see if someone will pay more than it is probably worth.
Who will win the CURSE of sex.com? I have my short list. But I think they are all too smart to pay the $$$ that I have heard floated around. I think Wolfgang Puck would do better with Sex.com than with .food. I can think of several companies that could make a play for Sex.com to BREAK OUT! I just don't think it is a 'Domainer' domain anymore. And if it is, that may not be a good thing. But what the hell do I know?


Have a GREAT Day!
Rick Schwartz