Announcing my 10th Domain Sale!

Morning Folks!!


I look at a domain as growing fruit and myself as a farmer. With fruit you have to plant and have the patience to let it grow, to ripen, to sweeten. You have to nurture and tend to them. Keep an eye on things. If you pick it too soon it has little value. Wait too long and it may go bad and you miss your opportunity to have food.


It’s hard to believe that the first 10 years of this new millennium are coming to a close. My first domain sale occurred in 1999. So 10 years ago. So I decided to make a list of the domains I have sold and the prices I have sold them for. The one thing common to each of these sales is in every case the buying party contacted me first.


Unfortunately I promised not to reveal the buying party but I can tell you it was a domain I bought for either $70 or $100 in 1996 and sold for $225k last week.


1999 eScore.com $100,000 (Kaplan Education Services)
2002 eCruise.com $100,000 and stock options to xxxxxxx.com (NDA)
2003 Men.com $1.32M to Kevin Leto / Men.com LLC
2006 PartnerCash.com $110,000 to PartnerCash.de
2008 236.com (Can't publish price) To IAC
2008 iReport.com $750,000 To CNN
2008 Property.com $5M++ and full equity stake to Foreclosure.com
2008 RoomDividers.com $75,000
2009 Candy.com $3M plus 2% royalty from gross and other considerations to Melville Candy Co.
2009 Undisclosed domain. $224,000 bought for $100 in 1999.


Total over $10 million on 10 domain deals PLUS Equity stake in Property.com, 2% Royalty from Candy.com, and stock in xxxxxx.com. Plus other considerations, options and alike.


Plus I have sold a sprinkling of other domains at TRAFFIC to help market and create some excitement. Nothing I wanted to sell and maybe 4 or 5 total domains.


I sold TeenModels.com for about $75,000 which in my mind was a trade for a domain costing a bit more that helped to round out my portfolio. Kinkysex.com at about $80k. Trade by two simultaneous cash to cash transactions.


Each sale I make is a sale I can build on. You can build on. The industry can build on. Each sale any of us makes adds to the valuation process.


We each have our methods and variables. If it works for you, that is all that counts. Just never underestimate the power of a business on the corner of the busiest intersection in the world.


Have a GREAT Day!

Rick Schwartz