Morning Folks!!
Let's start Part 2 where Part 1 left off. 'One new solution by any of these companies has the power to disrupt the entire sector. It could put companies out of business virtually overnight. The market is fragile and no sponsor could afford a mass movement of traffic and survive.'
Why is this important? Because it is very likely to happen. Now I will give a word of advice to those working on these solutions. 10% or 20% increase won't cut it. It's like a stock broker picking a stock for a 5% annual return after you just watched your portfolio drop fro $1 Million to to $100,000. You would have to live 100 or 200 years to break even. So they fall short. They need to focus on companies that go up 1000%. So if a domain was making you $100 and it is now making you $20, a 20% increase is just not the target. 100%, 200%, 500%. That solution IS coming.
So what happens the DAY that solution comes? We already know PPC companies have been slammed because just as I predicted last year, domainers would begin to develop and move their PRIME domains away from PPC. So you have companies fighting over a shrinking pie. Some of these companies are in financial trouble as I write this. A body blow like this would be a knockout punch.
Last years I asked who would be the first to do a Bear Stearns? I think that answer is slowly coming to reality. The folks I know are not sitting idly by and watching their earnings melt. They are reaching out and doing many different projects. We are all looking for that new light. When that happens, and it will, you will witness the total disruption of the industry and a new crop of solutions will come to dominate. In the meantime domainers are busy building and each site built is traffic ppc will likely never see again.
Have a GREAT Day!
Rick Schwartz
Terence Chan
“In the meantime domainers are busy building and each site built is traffic ppc will likely never see again.”
Do we have a choice, Rick? Nobody is buying our friggen domains except for reg fee. And not many of us have your friggen salemanship.
PPC is being obsoleted by MCP (Marketing Communications Profit), and that ain’t friggen funny.
Don M
I think”pay per sale” split among domain owners and owners of companies will launch the next phase. The abuse of PPC can’t be stopped and a new way of payouts for website owners will emerge I think it will be pay per sale. The loss of PPC is good for the majority of domain owners but it is hard to see now. Domain owners will have huge leverage in the years ahead as most of them will not have to deal with a middle man, they will go direct to the company.
Just my thoughts could be way off…