Toys to Men……Dot Com that is…Part 2

Morning Folks!!

There has been a lot of talk about domaining 1 2, 3, 4 etc. I don't buy
into that and I am going to tell you why and what I see as the eras. First, I
believe it will be pre toys.com sale and post toys.com sale. This sale marks a
new era. Let me also state that they got a bargain. Toys.com is one of the
single best domains in the universe. They bought it on the very cusp of
domainer/enduser boundary line. This is a domain with a value in excess of $25
million. We can debate by how much in another post sometime. Maybe in THIS era folks will start to compare the right things. How
much to build a new store? How much to close a poorly performing store? How much
was toys.com? I rest my case. Plus I have yet to even mention the traffic. The natural ability to perform when matched with the right company. The advertising
power. The world reach. The status. So when companies and advertisers look at this in the RIGHT
LIGHT, many things will happen and the ground will begin to shift faster than
you can imagine.

Until now and still now folks compare the wrong attributes and then they
come out with a wrong answer. Madison Ave has just been kicked in the balls. Maybe
they will wake up. Let's see the ad campaign they come up with. Others are now
sure to follow. I pray that Toys r us does not mess this up. A success here
changes everything. The sale changed everything. This is a fuel for an industry
in a time of uncertainty.

Folks, the equation of life is changing. Taxes are going up. Fees are going
up. Income is down. This creates an entire set of new circumstances. So please
don't underestimate the importance of this sale and also more importantly what a
bargain they got. Lastly, a tip of the hat to all involved in this transaction.
You guys did a real 'Solid' for the industry.

Have a GREAT Day!
Rick Schwartz