The Domain King's® thoughts on domain names, web traffic, increasing web sales, success, life, and plain-old Business & Marketing 101. Nothing happens until a sale is made!
Stop comparing domain names to the wrong things. What sets Domains apart from ALL other investments is CONTROL. Let me show the important differences.
CONTROL!! what does that mean?
When you buy a stock or gold, do you have control of the price? No! NONE!
Same thing with Bitcoin. Do you have any control? No! NONE!
Learn the difference between assets you can control and grow and those that you have to depend on the market and have no say so whatsoever in the direction it might take or when.
And that is what sets domains apart as the greatest investment in my lifetime by far. You have control. So let me explain and delve deeper.
With great dotcom domain names it’s within your power to build a skyscraper or something fun, or just sell the traffic and make money when you sleep. You can invent and reinvent. Build and rebuild. Expand without limits. How does that compare with any of the other buckets? And that’s what they are. Buckets versus investment. I will show the difference and why your focus should be on acquiring great domain names.
The only control you have on these other items is when you buy and when you sell. The only control you have is at the beginning and at the end but you have no control of anything that happens during the cycle of ownership. Think about that!
What’s not to understand? It can’t be any simpler!
I have plenty of all of the above. But I know the difference between a bucket and investing in something with expansion potential. Great potential! Unlimited potential! Great demand! And unique!
My financial safety is diversification on the one hand and plunging into the areas that I know on the other hand.
I own 6-figures of Gold & Silver. Am I a proponent of Gold & Silver as an investment? Hell no!
I own 7-figures in Diamonds. Am I a proponent of owning Diamonds as an investment? Hell, no!
I own 7-figures of Bitcoin. Am I a proponent of owning Bitcoin as an investment? Hell no!
I own 7-figures of art. Am I a proponent of owning Art as an investment? Hell no!
I own 7- figures of watches. Am I a proponent of owning watches as an investment? Hell no!
I own mid 8-figures in Real Estate. Am I a proponent of owning Real Estate as an investment? Hell yes!
I own priceless Domain Names. Am I a proponent of owning Domain Names as an investment? Hell yes! 1000 times over!!!
The only two on that list that are income-producing are the last two. Real Estate and DomainNames. The others are one-dimensional, and not income-producing. You are at the mercy of the market. You have no control.
Making that distinction is paramount.
Ignoring that distinction could be the kiss of death.
And that has always been my point. Making the distinction. They are not the same. It’s all about diversification because that’s the greatest safety.
They are all different buckets. None are bad. I just realized the difference in the distinction between them. So, no matter how things unfold I have protection.
Domains were the vehicle that allowed me to buy all of these other assets, not the other way around!! That is the point!
And I will post the following every chance I get! Domains are multi-dimensional and multi-faceted. What is the value of the following that are all elements of a domain name? Stop being cheap. It's a dotcom world. The unrecognizable new extensions have failed and have been very costly because of consumer confusion and lost traffic. So if you think great domains are expensive, failing and going broke or being forced to rebrand is much more expensive! Stop being shortsighted!
Your World Headquarters
Your Location
Your Brand
Your Front Door
Your Cash Register
Your Information Portal
Your #1 Sales Tool
Domains provide Unlimited Expansion!
If you have a GREAT idea why would ANYONE launch it on a 2nd rate domain or location?? Why would they diminish or annihilate their chances of success?
Please note; ALL of my comments on this blog since 2007 ONLY apply to great DOTCOM domains. They DO NOT and NEVER WILL apply to any other extension. The Dotcom franchise is the largest most successful franchise the world has ever known!! The single greatest economic equalizer the world has ever known!
I want to enable dreams and dreamers and I have the unique vehicle to do that and do that in dozens of industries. I can all but guarantee them a seat at the table and will be taken seriously from day 1 if they are serious!
It surprises me and saddens me that so few people understand the life-changing power of a great domain name. And without that life-changing domain name, their dreams may never materialize.
I have demonstrated over the years that I’m willing to nearly give the domain away to get the right person or entity into it. Give it away at first to share in the success later down the road that’s my business model.
But I’m disappointed and frustrated that so few people see this incredible opportunity. I wake up every day for 28 years hoping that will change and to some degree it has.
There are more shiny object chasers out there than there are qualified dreamers. Idea people. People with a brain, a vision, and can also spot opportunity. So many great ideas are laying in the Internet graveyard because the idea was great, but their domain was not.
I always dreamed of empowering young entrepreneurs to realize their dreams. I have a race car in the form of a domain and all I need is a race car driver.
I envisioned having contests with college students and high school students that could compete and change their lives. But after what I’ve seen in the recent weeks I guess now I understand why that dream of mine did not materialize either.
Domains are the real deal, and should never be confused with shiny objects. But we have a generation or two that is trained itself to chase shiny objects, and not be critical thinkers. I believe it will still manifest itself, and we see it every day with upgrades from .whatever to dotcom.
The CANDY.com guys represent my business model. They got into the domain for next to nothing. And they changed their life, their family's life, and my life as well.
Folks are risk-averse, and they don’t know the difference between a good and valid risk and a blue sky risk.
I have domains worth millions that I’m willing to start a lease for as low as $1000 a month to give them runway and time to get to safely lift off. And so few over the years have seen that opportunity. But today’s focus isn’t on their golden goose in their future. It’s getting a nice leased car because that’s more important. Isn’t it? Definition of shortsighted.
For the cost of a part-time employee working 4 hours a day and making just $8.33hour, they can compete with the big dogs on the world stage. But they don’t have the brains to figure it out. I guess $33.33 a day is just something they can’t get their head around. Lunch cost more than that!
We have a generation or two of morons and idiots with limited skills and almost no mathematical ability. And no common sense! Not even on the radar. They don’t have the ability to learn. They are stuck with the mentality of failure.
They say all the good dotcom domains are gone, well so is all the Real Estate on earth! So what? You have to pay for prime. But the results payoff in spades! But so many are lazy and so many are cheap.
Let me help focus them. Your domain is so much more than a bunch of letters! Maybe you have not thought if it in this way but your domain is:
Your World Headquarters
Your Location
Your Brand
Your Front Door
Your Cash Register
Your Information Portal
Your #1 Sales Tool
Domains provide Unlimited Expansion.
Great and memorable dotcom Domains are the doorway to all future business dreams. If you have a dream and a true burning desire, it MUST start with a High-Profile domain name or all of your efforts will always be diluted and minimized and eventually your dream will turn into a nightmare.
It's not all their fault. As an industry we have failed to have a serious outreach program. Our outreach happens one deal, one upgrade at a time. There is no amplification even though we have the means to amplify in a significant manner.
A Good Domain Name is easy to remember.A GREAT Domain Name is hard to forget!
A GREAT Domain Name makes a small business look BIG!
A GREAT Domain Name grows GREAT businesses!
A GREAT Domain Name is YOUR passport to GREATNESS!
It's not the value of the Domain Name, it's the value of the opportunity that it presents!
So....Let's build YOUR Life-Changing dream on MY Life-Changing Domain Name! SIMPLE!
This past week was a field of dreams. After a 2.5-year drought and selling no domains while Bitcoin, Crypto, NFTs and Apes ruled, their collapse has invigorated the domain industry.
2015 was my best year, booking $12.5 million in Domain earnings mostly via sales. This week was my best week ever! I booked just over $12 million in sales. No commissions. No brokers. No partners. (Sort of)
But to make a long and wonderful story a short and wonderful story, I got a call last Monday from Greg and Joe. The 2 cousins that bought candy.com from me in 2009 for $3 Million and I also got 5% of the company. Over the years I made some concessions to help with their growing pains and that got me more stock in the company.
3 years ago an investor came in and I was able to sell some of my shares for a bit over $1.7 Million. I held on to a little over 11 million shares because I wanted to go along for the ride. I truly believed in these 2 young men in my gut from the get-go.
Then last Monday I get a call from Greg and Joe. They were absolutely giddy. They could hardly contain themselves. The company that was Candy.com turned to GreenRabbit.com has been sold and I should expect about $6 million. They wanted to tell me for 2 months but had to remain mum. It was driving them crazy. I changed their lives and they changed my life.
They told me they had sold the company to Performance Food Service Listed #91 on the Fortune 500 list of top publicly traded companies!
The call lasted almost my entire trip from Daytona Beach to Orlando. I can't count how many times they used the phrase "Life-Changing" for them and their families and thanked me over and over again for believing in them consistently for all these years. And I did believe in them and I told them every chance I got over the years because it was the truth!!
Then on this past Friday they said final numbers worked out to $6.8 Million. An hour later I get another email. btw, there is also some dollars held in escrow for 90 days. When that is released, your number will be $7.1 Million.
So the full value I received from the sale of Candy.com is in excess of $11 Million!! This is my model sale and I have repeated it now several times with other domains and hopefully some future windfalls.
Look at these 2 baby faces: Joe on left, yours truly in the center, Greg with hair on the right at TRAFFIC.2010 Ritz Carlton Fort Lauderdale
They used Candy.com as a booster rocket. They used the domain to elbow their way right into the center of the candy industry. They became a factor. And as they grew they expanded.
Enjoying that expansion they transformed into GreenRabbit.com. That allowed them to sell off Candy.com for millions more than they paid and use those funds to grow the company, even bigger without having to get outside financing.
Dot-com domains are taking center stage as the ultimate digital asset! The others are all one-dimensional. Domains are income-producing and multi-faceted. They serve as your:
World Headquarters
Your Brand
Your Location
Your Front Door
Your Cash Register
Your Information Portal
Your #1 Sales Tool
Domains provide Unlimited Expansion.
Great and memorable dotcom Domains are the doorway to all future business dreams. If you have a dream and a true burning desire, it MUST start with a High-Profile domain name or all of your efforts will always be diluted and minimized and eventually your dream will turn into a nightmare.
Build up your business via your high-profile dotcom domain and buy all the punks, apes and crypto that you want. Those punk and ape owners had a chance to diversify when things were hot, that window is now closed. They are one dimensional and not capable of expansion or producing income like a great domain can.
Dot-com domains are the largest, most successful franchise the world has ever known. The land that all business is built on today but startups and others have a BAD habit. They start with a crappy and cheap domain name with dumb extensions that nobody has ever heard of and their efforts are not amplified as they should, they are diminished and minimized. By the time they figure it out and are forced to upgrade, they are bleeding badly and losing talent. Game over!
My formula entails getting an end user or startup into a high profile domain so they can break through all the noise. 100 million businesses, jumping up and down yelling me, me, me.
So, I get them into a prime one or two-word meaningful dotcom name for as low as$1000/ month with annual increases. This gives them time and space to amplify their message in the right way, and get down the runway and have a successful takeoff. Not a crash.
I tried to explain to them that a good name is easy to remember. but a great name is hard to forget. What is the value of that? What is the difference between gaining one new customer a day and losing one new customer a day? 1 x 365 x 10 YEARS! One is growing their business while the other is going out of business. You don't need to be a Harvard grad to figure that out!
They have a choice they could lease another Mercedes-Benz for one of their overpaid execs, or they can lease a life-changing domain name that will supply them with Mercedes-Benz for the rest of their lives.
It’s a simple and successful formula that can be repeated over and over again in any industry. It’s been decades in the making, but the time has finally come.
This is my baseline sale. This is the sale that I point to when I make other deals. This is my model. And now this model is proven. It has come full circle.
But the story doesn’t even end there. Now, Greg and Joe have a great success under their belt. They will be able to parlay that success into an even bigger success in the future. They know the path. And we know the formula. They are still young hungry guys in their 30s and 40s and they’re not a one trick pony.
This will be our first success. It will not be our last success!!
I suggested that, perhaps Homemade.com will be there next natural venture. It’s in their lane. It’s something that they can jump on and have one hell of a steam engine behind them.
They have the success and ability to go to a venture capitalist, but they also have the cash to not need them! They don’t need a mommy and daddy to tell them what to do.
In the meantime, Greg and Joe and their families are going to come to Florida, and we’re going to have a yacht party. One that none of us will ever forget.
This brings my domain career earnings to over $75 Million from income earned on the traffic my domains produce and the sale of about 50 names out of my 6500 domain name portfolio. That does not include the $36 Million sale of Property.com. They are in their 3rd year of a 6 year lease/option. I saw the first rendition of the website just a few weeks ago. They hope to go live in the 1st quarter of 2024. They believe they have a game changer!
Career earnings are important to me and I compare my earning to that of the top golfers in the world. (Watch out Tiger, I am gunning for you) That is my benchmark. And they actually have to show up, travel, practice hard, play and win. So I would be in the top 10 and my career is just starting! Here is a list of my sales from May 2019. Need to update the last 4.5 years.
I get offers on Properties.com consistently. But $1 million offers won't move my needle at all. It's nice but laughable! My job is to be patient and wait for the next Greg and Joe. About 50,000 folks TYPE IN Properties.com on their browser bar. Many domain investors agree that Properties.com is my single most valuable domain. It's my most sought after name. But the right suitor has yet to emerge.
The geniuses at Harvard, MIT, Yale and all the rest have never figured out just how valuable that is. Are they looking for homes? Are they looking for Office space? Are they looking to buy office buildings? CEOs, sales and marketing managers, realtors in general etc. are simply clueless when it comes to understanding the importance and potency of that TYPE-IN traffic. It's transformational. They work harder not smarter and that is pretty dumb! Leads come in from all over the world and especially the most active regions and they have no interest? They have no understanding? They can't figure out how to make $$$$???
Imagine, I bought domains on opposite sides of the spectrum. Penny Candy via Candy.com and multimillion dollar properties via Properties.com. You would’ve thought that the one involving multimillion dollar properties would’ve sold first. It just shows you the lack of street smarts and sales ability and marketing and understanding the future, how poor the CEOs really are. I give them a big fat F!! These two young men made you all look like fools. Congratulations!
They were able to parlay Penny candy into many millions but sophisticated and experienced CEO's can't figure out how to make many millions work for them? BRAIN DEAD is the first thing that comes to mind. Insulted? I am Just starting!
Type-in traffic is up to 100x more potent than Google search traffic. It's a never ending flow of the most targeted and qualified leads and customers.Do you know that Mr. CEO??You have had 30 YEARSv to figure it out!
Candy.com was selling penny candies via the type ins and became a very valuable entity. Imagine selling skyscrapers on Properties.com??? What is the value of that visitor Mr Harvard Business School grad? Think about that!! Unless you are Brain Dead and don't have that ability?
Over the years I have transformed from a successful domain investor into an Angel Investor. I hold the keys. to the next generation of great companies. My job is to find the right and bright partners with a burning desire to succeed and a work ethic that matches! Not some dumb ass CEO with a 5-year-gig that's always looking for their next 5-year-gig. I want to work with FOUNDERS that care!! That doesn't work 9-5. Don't know the difference? I do!
So it all boils down to this: Do you want an average and easily forgettable domain name or do you want a memorable and life-changing domain name? A Harvard degree is not required to get the right common sense answer. But a Harvard degree does not guarantee common sense!
You can read the more of the story on DNJournal.com.
After a 10-year hiatus, I will be forming an exploratory committee next week with the hopes of having a 20-year TRAFFIC reunion during the week of October, 21, 2024 in South Florida.
This has truly been an epic week for me, like none other. Two 7-figure domain sales and a third and very public deal will be announced early next week.
In 2003, the Men .com sale gave me the credibility to hold the first TRAFFIC conference. Exactly 20 years later, nearly to the day, my announcement next week of a $6 Million deal will give me the credibility for the next phase.
TRAFFIC 2004 was the show that started an industry. Most of the industies long lasting relationships began and were forged at our life-changing shows. In our 10-year run we did 28 shows in 4 cointinents and brought domains to the attention of many for the very first time. Stay tuned for further updates!
Branding is about consistency. Branding is about repetition. And ultimately branding is about sales. No sales, no brand.
More and more I see morons that make advertisements and commercials, and I don’t even know what the hell they’re advertising. It’s so subliminal you can’t even figure it out unless you’re paying close attention.
Let’s start with abbreviating their own name is as bad as it can get unless that’s the name that they’re known by. Cannot be lazy when it comes to your brand. They must repeat it at every opportunity. That’s why you don’t abbreviate. Leave that to others.
Not having their website on a commercial is suicide. Then again, it’s an affirmation that people all automatically know it’s a .DOTCOM. They know it’s CompanyName .com. But regardless, it should be spoken and plastered everywhere throughout the commercial.
Their domain aka brand should be on that commercial nearly 100% of the time. Boldly. And it should be pronounced and announced multiple times. There should be not one single piece of literature or page that is printed that doesn’t have their website domain name on it. Not one.
The bottom line is companies and their employees can’t be lazy when it comes to branding. And that’s what it is. People are just lazy. That’s why they abbreviate things. It’s from laziness.
There’s one commercial I’ve watched probably for two years and I can’t remember their website because they have the focus on something else. Luckily, they have the domain name that corresponds with their misdirection. The company is Loan Cannon. That’s not the name of the company but that’s the focus of their commercial and that’s the only thing I can remember after two or three years. Loan Cannon. I swear to you folks that if you had a gun to my head right now, I have no idea what their company name is or what their real domain is. I have seen the commercial HUNDREDS of times.
As I mentioned, they do have the corresponding domain LoanCannon .com. So there is some genius there, but it is a convoluted way of doing things. All I know is one thing, Loan Cannon is a better brand than whatever the hell they’re brand really is which I can’t remember. DUH!
You know it’s good to emulate Apple and the big dogs. But at the same time, you can’t sit at the same kewl table and pull off what they pull off. Apple can run a commercial at the end just to have their logo and that’s pretty strong. But if you’re in an up-and-coming company that won’t work. That dog won’t hunt. It’s dumb as shit.
And then, of course, we get to the rebrand, which so far has been pretty stupid if you ask me. I seldom see a rebrand that I say wow. I often see rebrands and say what the hell were they thinking?
What does a rebrand mean? It indicates that they failed the first time around. That’s what it means. It means they didn’t make a good decision on the most important decision made as a business. That’s a big fail in my book.
But here’s the silver lining for domain investors. Since these folks did such a terrible job naming their companies to begin with, the ones that survive will all eventually upgrade to better domain names.
That’s what I love about Domain Investing. All roads lead to better domains. Whether it’s rebranding, a new company, or a new product, domains are and continue to be the center of the universe. Not NFTs, Not crypto that are 1-dimensional, not income producing and can't build an empire on. Not anything other than great, multifaceted, multi functional DOTCOM domain names. Also known as your WORLD HEADQUARTERS and your BRAND!! The epicenter of all commerce and income. GOT THAT??
And as I have stated repeatedly, everything I write about domains ONLY APPLY TO DOTCOM DOMAINS. They DO NOT apply to ANY other extension. EVER!The DOTCOM franchise is the biggest, largest and most valuable franchise in the history of the world. Wrap your head around that, understand it, and embrace it. Only fools ignore. Sorry. It's expensive to be foolish.
We are in the epicenter of the Internet itself, and just like a hurricane that’s small in size but it’s strong and powerful and that is what we represent. We are a hurricane and a force to be reckoned with. It’s slow-moving but unmistakable. Just look where we have come from, and where we are, and maybe then you can understand me and understand where we are going.
The true value of a domain name is still in its infancy. Nobody reading this today will be alive when domains reach their full value. Nobody!
I wear a lot of hats, and I have developed a lot of talents over the years. Not artistic. Couldn’t draw much more than a stick figure. But when it comes to business, I can paint like Picasso.
I am an Angel Investor Extraordinaire!
I give individuals and businesses worldwide an on-ramp and a long runway so their business can take off and have great success as they compete with over 200 Million other websites all trying to attract attention and amplify who they are and what product or service they are providing.
My leases start at $1000-$3000 a month.
I allow them to control a very High-Profile, Multi-Million Dollar Domain name with minimum out-of-pocket expense during the first year or two. That gives them ample time for take-off as they head down the runway of success.
If they’re neither wise nor intelligent enough to take advantage of an offer and opportunity like that, I don’t have the time or the patience to deal with them. NEXT!
If a business person is unwilling to take a calculated risk of $12,000-$36,000 for a multi-million dollar domain that could be life-changing, I don’t wanna waste a moment with them.
I deal with winners and people with dreams based on reality. I create custom formulas to help them obtain those dreams and aspirations like few can.
In my eyes, I have this vision and have compared Domains to two things: Popcorn and blades of grass growing on a future lawn.
Popcorn because we just have no idea which domain name will pop next. NONE!! Just like you have no idea which corn kernel will pop next. It’s impossible to say. It’s impossible to predict.
My other comparison is to a new lawn. You start with dirt, feed it with grass seeds and the grass pops up one blade of grass at a time. Then, they become patches of green. There are still patches of dirt, but then the patches of green expand and eventually they take over most of the dirt. And that’s what domain sales look like as the Internet expands The blades of grass grow, and they fill in that lawn until you have a beautiful golf course turf. But that doesn’t happen overnight. That takes decades when we are talking about Intersectional Domains.
Looking at things properly puts you in the proper place to understand that Patience is truly the key to Domain investing. If you are into forced sales, that is the definition of getting the lowest price.
Domains are like Cinderella's shoes. There’s really only one great fit, and your job is to have the patience, the ability, and the wherewithal to recognize it when it comes by.
That size 9 foot won’t fit well to a size 5 shoe. So stop forcing bad sales and learn what the game is really about. Patience and the right fit, assuming that you focused on domains with value. If you put rocks or pigeon shit in the popcorn, it won’t pop, even if they look the same.
The most important lesson I have learned about buying or investing in ANYTHING is; I’d rather overpay for wonderful than get a bargain on shit.
It’s safer and cheaper to buy quality. It’s a safety net. It’s smart. You can do it any way you want, but no way works better than the right way.
One is independent even in the worst of times, and one is desperate even in the best of times. It's imperative that investors understand that.
You can always find someone to buy your wonderful. Not so easy to find someone to buy your pigeon shit. Not sure why so many have a hard time getting their head around something as simple as this. It’s the simple line between success and failure and it is your choice or your excuse!
Domain investing and domain flipping are basically two different businesses. Two different ways of thinking. Two different approaches. And the results are usually quite different.
One is selling seaside mansions. The other is selling partially usable mobile homes.
Those who sell mansions don’t talk about hold times they invest knowing the value is always there. They are more interested in finding the right buyer; for that to happen, the right buyer has to find them!
I invest in desirable domains. And I ask the question, can they build their World Headquarters and their Brand and their Dream on that domain? If the answer is "No", it is not a desireable domain. It is Pigeon Shit. Simple.
I don’t believe in replaceable inventory. I believe in unique and meaningful assets that can be life-changing.
I realize I will be in the minority because I’m only joined with less than 500 other people worldwide in an industry that may have hundreds of thousands in it by this time and growing every day.
The vast majority don’t have a clue, and just follow the fool in front of them.
A day trader is a complete opposite of a long-term investor on the stock exchange. The day trader works his ass off and is under constant pressure. He can get burned at any moment and lose it all.
The long-term investor is on cruise control. They are measured and buy solid assets, and they don’t worry about it. They are more interested in being on their yacht where they can continue to think and continue to make good decisions.
It’s the story of the tortoise and the hare all over again. I will always be the tortoise in my actions, but I will be the hare in my thinking and realization.
It takes CEOs, COOs, and Harvard grads six meetings to end up with indecision vs. my process which takes less than six seconds with a good decision and 2 to 3 hours with a better decision. And a day or two to sleep on it for the perfect decision.
Folks that think long-term make good decisions. They think differently than short-term thinkers who make sporadic decisions and get sporadic results.
You must understand the difference in that type of thinking and how it affects everything they do, say and touch.
I am not saying it is wrong. I am saying, it’s a different thought process. It’s a different value system. It’s a different way of looking at the universe. And they will always be at odds.
You may start out as a short termer, but if you progress and do it right, you should end up as a long-termer. That should be the goal. But that seems to be the resistance.
It may just be indicative of the times we live in. What used to be common sense is now common ignorance married with uncommon arrogance. Definitely worth repeating and understanding.
Tens of thousands of domainers and the majority of the population overall fit in that pool..
Boys to men. They are failing miserably on the journey.
Here is a perfect example. This week a study came out naming Harvard as the WORST University for Free Speech!! Just another reason I don’t respect Harvard grads these days. The University is supposed to open your mind. This may as will be a canning factory to close your mind. Pay $250k, get a degree and come out indoctrinated, stupid and closed minded! What a deal!! Sad!!
I always believed in the 80/20 rule but in this era, it is more like the 90/10 rule. Maybe even a 95/5 rule.
Probability versus Possibility. That is where most domainers and inexperienced folks go off the deep end. They’re in the “Anything is possible crowd.” The first problem is that the failure rate of 90%++ is ignored and not even factored in, so they have a 90% chance of getting it wrong from the getgo. They are 100% dreamers.
You’ll always have unrealistic dreamers focusing on possibility, but that has nothing to do with probability. Probabilities are based on percentages of one thing happening vs. the other. But not wishful thinking. This is not something anyone can ignore.
"The everything is possible crowd" versus what probably will happen or what’s the more likely and probable outcome. One will almost always outweigh the other if you do your due dilligence. Usually overwhelmingly!
One is emotionally driven (which is why they lash out) by shiny object syndrome, wishful thinking, and hoping, (which is why they are wrong almost all the time), and the other is unemotional because it is logically driven by facts and history, math, experience, and common sense. Sorry, but hoping is not a good business strategy now or ever!
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