The Rick Schwartz Domain Name and Traffic Blog: RicksBlog.com – Home of The Domain King®

'www.LEFT.RIGHT left, right, left, right,
left.'

Here’s another of Danny’s pre-written posts. I think it’s
going to make him a few enemies. Oh well, probably about time he got some
thicker skin. He’s really just too damn nice. ;-)

Brutal…but nice.

Rick Schwartz

By Danny Welsh
JointVentures.com
What happens when 1800 extensions spawn
100,000 marketing campaigns using a cutesy www.whatever.whocares that we all
know will leak traffic to www.whatever.com?

Some 'brands' extensions, some 'geo'
extensions, some 'generic' extensions...each will have DIFFERENT
consequences, but all will leak for a LONG time.

If you know that, what must happen down the line? Can you
profit from it? Sure, many newbie domainers will. Stay away from trademarks and
make some money down the road maybe. For guys that hand regged dot com's 20
years ago I personally just don't see it as a smart use of time or resources
UNLESS:

1. They own the registry-- so they sell volume. Hey, Rick's
on record saying 'anything can be sold' and I agree.

2. They own
www.RIGHT.com matching for all www.LEFT.RIGHT's that get registered-- so they
profit from the leak.

All I'm saying is
Rick has given this more thought than any thought leader I personally know. And
I see human nature being the BIGGEST factor.

Drive.BMW is an example of a .brand extension, right? Those
marketing campaigns will send some traffic to DriveBMW.com-- for many years--
every time it's used in mass advertising. Don't be surprised when it also sends
traffic to Drive.COM

So if the big branded company marketing a domain name in the
next 3 years like 'www.LEFT.RIGHT' does their due diligence they will
own FIRST:

www.LEFTRIGHT.com

www.LEFT.com

In the case of the brands like BMW turning their company
name into a .brand TLD, they'd of course for the most part already own
www.RIGHT.com.

Except let's not forget about the Nissan.com's of the world.
:)

Ladies and gentlemen… it ain't gonna
be pretty.

Whoever owns UDRPLawyer.com and DNAttorney.com and so many
more descriptive domains for an emerging service sector better be prepared for
the onslaught of interest in needing to hire anyone who can help, and who will
companies turn to but those that have credibility within the world they purport
to have (i.e. the operators of generic legal domains pertaining to domaining
law).

Whoever has experience and a track record doing domain name
law from both sides of the table better be prepared for the onslaught of
clients you can grab in an exploding sector of law. Because you’ll be among the biggest winners in a field full of
losers as everybody gets on the 1-800--WHOCANISUE.com merry go round of real
life business in the 21^st century when 1800 .crap extensions try to
create a second miracle and fail.

Who will be safe from lawsuits with a precedent of decisions
where the domain owner WON against all frivolous complaints and has a generic
investing intent to point to? Who will make more money than every before? Who
will be labeled a visionary when it all shakes out and who will be labeled a
cybersquatter?

These things are all human nature. Sure, many folks are bitter that the
“500” own the very best .com domain names in the world. Hell, I was one of
them. But everybody likes an underdog story, and it’s all in who the
storyteller is and how the story is presented.

Victors write history.

Domains that look like these types -- GENERIC.com,
SOCIAL.com, PRODUCT.com, SERVICE.com, NOUN.com, VERB.com, GERUND.com,
ADJECTIVE.com, COUNTRY.com, GEOBIGNICHE.com and a few others will STAND OUT
increasingly as time rolls on.

And the guys and gals who saw the value of Hotels.com or
*any* CATEGORY.com value domain names before the masses…before the advertising
agencies…before the media…before the academics…before the ‘psychics…and before
every single “hotel” or “category” company on that planet themselves…

Will be in a position to tell the
story of struggle, frustration, patience, income, increased valuation, public
acceptance and increasingly triumph after triumph in what guys like me will
point to and say this is one of the greatest “underdog” stories ever told in
the history of capitalism.

Trademark UDRP's that increase in the next few years BECAUSE
of 1800 “.brand” and similar new domain extensions are going to hurt ONLY .com
domainers that have made money on leaks from big companies for years. Expect
the rush of .whatever to bring a huge # of '.com' decisions where the
company claimant WINS. DriveBMW.com is irrelevant to this discussion. All
trademarks are. The smart investors in domains don't buy trademarked domains
and most never have.

Every lawsuit and trademark UDRP is going to HURT ONLY .com
domainers that have made money on leaks from big companies for years. We call
those folks cybersquatters.

Expect the rush of
www.whatever.brand extensions being marketed to bring a huge # of
'whateverbrand.com' or 'brandwhatever.com' decisions where
the company claimant WINS.

DriveBMW.com is irrelevant to this discussion except as a
specific TYPE of extension (i.e. .brand) where if you think it through you can
PREDICT what is likely to happen and how they'll leak.

Many .brand companies
that have trademarks and mass market whatever.brand domain names are going to
leak to .com's that are registered by cybersquatters and never should have been
allowed to be registered in the first place.

Yeah, I said it. If you registered something like
DriveBMW.com it’s theft unless your business idea is different from the company
that matches whatever the “brand” is, and their products and services.

How many used Lamborghinis does the manufacturer sell?
Probably zero. Manufacturers can’t control the after-market sales of their
products in a resale market. So “UsedBrand.com” is going to be pretty safe
(Rick…you can remove the last two paragraphs if you disagree…leave this note in
here if you want…my research indicates these are true statements but you may
want to amend with your superior insider knowledge)

The smart investors in domains don't buy trademarked domains and
most never have.

So what happens when the media covers a growing trend over
the small cybersquatter that owns ABCBrand.com being sued and LOSING? Let them
compare that to the domain investor that time and again WINS with PRODUCT.COM
or SERVICE.COM when a greedy company tries to steal it. Give the media time and
they'll figure out the difference between generic investor VISIONARY and a cybersquatting
thief eating their fill on scraps that fall from the rightful table of a big
company.

Follow the line of thought from beginning to end game…

If you expect that these things WILL happen…and they will…

What does that do
then to the value of every PRODUCT.com? To the value of every SERVICE.com? To
the value of every CATEGORY.com? To the value of every SOCIALGROUP.com?

Think it through. Think it all the way thru the roof. See if
you come to the same conclusions Rick and I have for what's going to happen in
the next 36 months.

I say if already successful “.com” domainer folks want to
dabble in “.whatever”, well…whatever.

( ASIDE: notice how
even the guys selling it can't help but use that 'catchy' phrase
'.whatever' which they really shouldn't because it's pretty
derogatory and positioning is the name of the game!)

(ASIDE #2: I’m not
and very likely never will but if *I* were building a company selling
“.whatever” domains I'd do it from www.leftright.com and I'd set up shop at
www.left.right). I'd educate the end user about what an extension IS (because
trust me, they don’t know…the average guy knows .com and that is IT…in his mind
“www.” and “.com” ARE the same as that thing called the ‘Internet’).

So if you want to speculatively invest and buy .whatever
domains, go for it. I don’t have time for it. It'll take the few of them that
catch on less time than it took for .com to catch on because the few of 1800
new extensions that end up surviving can leverage .com's wind for 20
years...but it's still gonna be an uphill battle! Good luck.

Maybe you as a domainer hand register a PRODUCT.whatever in
2013 and your children's children will get a chance to do with those what guys
like Rick and others in the 500 can do RIGHT NOW with .com's from registrations
20 years ago. Hey, somebody's gotta win the lottery, right? But that’s a
game for a new wave of domainers. I simply cannot see one of the top .com
domain name owners in the world caring and it’s odd to me that any would try
with the exception of only a handful that are rich enough to simply hedge their
bets.

Set all the trademarks aside and .com's that are generic will go up
in value.

Faster and faster.

The next 3 years will witness the
telling of one of the greatest underdog stories in the history of business…I
wasn’t there for the beginning of the journey with the 500, but I’m here now to
tell the story.

And tell it I will. And when I tell you that the world of
business will march to the beat of the 500’s drummers before the fat lady
sings...It’s true.

The 1800www.Left.Right Domain Name Imitations coming to market
can “Left, right, left, right, left, right” and try to create a new drum
cadence in the market all they want.

For anyone seeking a GREAT domain name to give their
business a chance to Succeed.com, who opens their eyes and ears and does their
due diligence…it will become
increasingly clear in the next few years that there is only ONE “Right” choice “Left” standing for any SERIOUS
BUSINESS that has SERIOUS AMBITION to make a name for itself globally online.

Long live “.com”!

Danny Welsh
JointVentures.com

Afternoon Folks!!

All things come to an end. What you have grown comfortable with in our small pond is coming to an end. Sadly there is nothing that can be done but remember the good ole days. Folks, this is the sunset of the good ole days. Things are changing that makes our pond something that we will just remember. It's not in our control and it is not our fault. But progress and age are going to rewrite what domaining looks like.

There are two keywords you are hearing of this year,'gTLD' and 'Leasing'. One will cost you money. One will make you money. That's how I see it. The next phase is coming at us faster than you might think and the WORST mistake I could make at this stage is be LATE to the game. To the landing of this new phase.

I have patiently been waiting on the beach all these years. Now it is time to prepare the runway. Build the infrastructure. Get ready for the assault. Why now? Because the movement is already in the air. The plane has taken off and now it is just the time to travel here and land. 18 years of waiting STANDBY at the gate waiting for the plane to taxi on the runway. That plane has finally taken off. There are 1900 bumps along the way so it won't be a smooth ride. But when we emerge on the other side in 2-3 years, folks will look back like it was always that way and new folks coming in won't know any different. They will just think it was always like that just like many of you think there was always a domain aftermarket and auctions and unlimited places to register a domain name as opposed to one that did not work well. Working like your local DMV in those days. But 'Horrible' has its privileges.

In 2-3 years nobody reading this TODAY will even recognize the 'Domain Industry'. It is about to change in an uncontrollable way and voices like mine will be drown out by thousands with an agenda. Including myself and maybe you too. That is the way of the world. That is evolution. We can't control it but we CAN HARNESS IT!!!!

It is that 'Drowning out' that will elevate great domains names to their proper place in the eco chain of business. The more everyone yells me, me me, the more the domains will stand out as a way to.....stand out!

See it is the gTLD''s that will make leasing a viable option. It's just so simple and that is why you are seeing a WAVE of folks focusing on this area. Progress is not to be feared. It is to understand what happens when something new is introduced. ALL of our voices will soon be drown out by 1800 STAFFS of 'Cubicle Whores' each with their job spreading great rumors about their extension. There will be announcements of multi million dollar deals and maybe NONE will actually be done from an arms length. 1900 competing motives. They will rip each others eyes out trying to survive. Let's see how long t will be until 'Consolidation' begins. I suspect very quickly. Each consolidation is an exclamation of failure!

That's the difference going forward. It won't unfold the way 99.9 expect it will. It could be ugly. All I know is you will see a lot of caucuses lining the road to the future. All with high hopes. Most based on the second coming of something that will never be repeated. Each step only fortifying and increasing the value of .com no matter what they spew in their own self interest.

Have a GREAT Day!

Rick Schwartz

Related articles

On the Record For the Record. Changing the Dynamics of what We do. Submissions to Close!

The Domain Space Has Never Been Hotter! I'll Prove it RIGHT NOW!

Morning Folks,

I want to take a few minutes and answer a simple question I have posed above. What is JointVentures.com and Why Will it Work?

Always good to start at the beginning. For a number of years I have responded to domain inquiries with a short answer...'Not for sale'. But about a year or more ago I started experimenting with the response. 'Not for sale, lease only'. Not everyone was interested but some were. Enough that I decided that the time was right to employ what I always wanted to do. Be a landlord in Times Square.

And why not? It was a model I had already done on large scales with Candy.com and Property.com. A model that worked for PunchBowl.com that later led to the deal we made. Then on Luv.com and a handful of others. I actually did my first deals in 1997 and 1998. One that lasted 5 years and grossed me $125,000/month during that period.

See for the past year I have been running this text link on the top of nearly all my parked pages: 'This GREAT Domain Name May be Available for Joint Ventures or Lease. Click here to inquire.' I would send them to WorkSmarter.com and DomainDevelopers.com and try to have them see what I saw. It started to work and I was engaged in a number of meaningful conversations and negotiations.

Then I connected with Orville and he had an idea how to use my words in an old fashion sales letter using JointVentures.com and I said let's give it a shot and test it and see if this thing will fly.

So the entire idea was to lease MY domain names. Then something else happened. I started receiving emails from end users looking for a particular niche. I had nothing important to offer. That is what got me thinking about the possibility of approaching other domain investors to fill that void. I made a post and casually mentioned that I might do this for 3rd parties. Then my email box blew up and before I knew it I was doing listing deals. One of which I will announce later this week.

See what will work for me will work for others if they meet the criteria. A simple criteria. Domains I need and domains that are capable of being leased MUST appear as a category in an old, thick yellow pages. Simple. If you don't see your keyword listed, it just won't work. If nothing else it gives you guidelines of what I am looking for. So if you say that category was not around at that time, ok, but the point is by giving the yellow pages example you know what I am looking for. EXACT MATCH categories with a .com on the end. Simple. One a two word domains with extreme value.

So when folks send me a list of hundreds of names I will simply send back and ask which of them are an exact match for a yellow page listing or equivalent? Most will have ZERO! But this is the north star of domaining. These are the domains that will have the greatest value FOREVER. These are the domains I focus on and they are still kicking around for affordable prices.

The broader, the bigger, the more profitable the category, the more that domain will lease for. The lease will do a few things. First of all it buys time. Secondly it takes a Multi Million dollar domain name that would take about everyone in a company to approve and make it a $5000 budget expense that could be categorized under advertising or a number of other things or departments. That is a $5000 decision vs a Multi-Million Dollar one. BIG difference.

In the meantime the company that leases the domain also begins a relationship with the owner that could eventually turn into that $3.5 million sale. They can test drive. They can see the value. They can tie up the domain so their competition can't get it. They can get the right of first refusal if an offer comes in.

But leasing ONLY works with domains such as I have described. Inventory for the sake of inventory is not the game I am in. I only want the domains I can see a 3rd party leasing and then eventually doing something long term. Now others will surely try this. But the one ingredient they can never have is ME negotiating in YOUR behalf. Somebody negotiating because they believe in the value just like you do.

As folks see the quality of the domains we will do this with they will realize the true opportunity given to both domain investor and end user. Now if you have the domain listed for sale everywhere, I can not help you unless the price you set is way above the market.

This is the right time for this to work and I have a proven model going since 2008. In the coming days I will lay out more information. All I can say is without changing anything you are currently doing, I can take domains making $3 a month and turn them into $1500/month and more. The first one I will be announcing will be $5000/month. $60,000/year for a category domain name representing large sales.

As a bonus to those of you that have read to the end, I may as well tell you our first listing. First of all thank you for reading. Secondly....Rings.com is our first 3rd party listing. A BARGAIN for $5000/month. Rings.com will lease because for a guy that sells RINGS, there is nothing else on the planet that can transform his business overnight like that. Nothing. $5000 and you change your destiny or at least have the opportunity to.

Need, Want, Desire. I have written about it extensively.

We all need to have our premium domains that are making $5/day to earn $50/day

We all need our $50/day domains to make $200/day

We all want to make as much for our traffic as we can.

We all want steady income streams that we can depend on.

We all desire to hook up our domain names to a wildly successful business and receive income and royalties for life.

We all desire to make sure we leave no money on the table when we negotiate.

We all realize that for anything to work well, everyone involved needs to come out a winner.

The need, want, desire is also reflected in the buyer with even more reasons and a much bigger upside.

17 years ago they did not know they NEEDED a domain name. They recognize that need today.

17 years later they WANT a category killer domain name but too late and can't afford it.

They would DESIRE a pathway to an end and so would the domain owner.

This is what timing is all about. This is what happens when common interests intersect.

This is how I plan to demonstrate the future for myself and many others.

Simple formula, simple, plan, simple basis and simply unbelievable deals because the formula I use is just repeating what I have already had success with. You no longer have to give your domains away on the cheap. Category domains are the domains with value and futures and tens of millions more are going to die on the vine.

The $60,000 annual risk is not much of a risk if you actally sell rings. It's nothing more than a magazine ad except you have the option of buying the magazine if it performs to your liking. In advertsing you win and you lose. You run bigger ads in the winners and remove the losers. The opportunity of an exclusive option on a category defining domain name has value in and of itself.

Stay tuned!

Have a GREAT Day!

Rick Schwartz

Morning Folks!!

I have to stop submissions to the domain auction at this point. There are already enough contracts out there to bring us to 100 and I am reserving a few slots for some last minute additions.

Will Cowboys.com be on the auction block?

I doubt it this time around but things are fluid and moving quickly. Yesterday's front page Yahoo! story now has some 2700 comments in less than 24 hours. Some of them are brutal. It started here last week on MSNBC.com and then CBS in Dallas. Then it hit DeadSpin.com just before it spins out of control yesterday and 1 week later it is still growing. The whole city of Dallas is buzzing.

Then it hit CNBC.com. Then CNET.com. Then the HuffingtonPost.com

In Philly, they talk about the Eagles.com.

The 'Trojans' are now worried. As are other teams that have a 'Gay' outlook. Buccaneers Titans.

All with STRONG opinions attached followed by comments from various groups of folks.

There are now stories that started last week and continue and grow. It will hit TV soon. Mark my words. This is having a life of it's own and it is so STUPID and UNBELIEVABLE in so many respects I don't even know where to start.

I have not commented on this so far but let me write what I did this morning when asked. And let me state, I am talking for myself and not the group.

Morning Folks!!

This Friday (or before) I will be cutting off submissions to the T.R.A.F.F.I.C. auction. You will see and continue to see a lot of 'No Reserve' auctions on more than 60% of the contests. Actually closer to 70% when you include the domains that are priced really right, I can say with a fair amount of confidence that we will sell in excess of 75% of the entire list and still aiming for the 100%.

This guarantees excitement and true market values. More than 300 domains in just 70 lots so far. 42 of those lots with no reserves and many others with reserves that are very, very low. We are going to celebrate a great success not only in an auction that will be moving at warp speed. Not only an auction that will bring back the excitement an auction should provide. Not only instilling the confidence that we started rebuilding last year. Not only that the final number will exceed last year. But because folks are going to witness what happens when there is a real auction and the auction is done in a manner that we can all look back on and point to as the model to emulate in the future.

Yes, I can have the best domains in the world. We can have the most expensive domains in the world. But for those domains you need end users and it always gets back to timing and this just is not the time. Domainers are not going to buy multi-million dollar domains at this stage. The upside for US is just not there. A domain investor has to feel confident that is purchase is worth 10x-100x what they paid. THAT is how you play the domain game and most of these domains meet that threshold along with other criteria. These are the most 'Saleable' domains available on the market that have been submitted. I saw some great names and crappy names. I rejected dozens of domains with no reserves.

As I have stated before, a domain investor starting off with this list would be in the top 10%-20% of the industry. Those that don't see it that way don't have portfolios that are better.

My motives are clear and stated. I want as many domainers walking in the room targeting specific domain names to bid on before the auction starts. This list is filled with goodies. With businesses. With desirable assets and when you have a contest you have an auction and when you have an auction the market sets the true value at that moment in time. Circumstance forces some sales. Yet others just understand what I am trying to accomplish for everyone and are stepping up and offering domains with value at either no or very low reserves.

Either way attendees are going to have a good time, have some fun and watch an auction the way I have always envisioned it running. Monday October 8th at 3PM. The first day of T.R.A.F.F.I.C. instead of the last event.

And for those complaining about no online bidding. Give me a break. First of all you have to be pre-registered to bid here or anywhere. Secondly if you don't own a phone, it disqualifies you. Thirdly phone bidding has worked for 100 some odd years and now we have text as well. So anyone that wants a domain knows there are certain steps they must follow anyways. They need to participate and we need to know who they are. Buyers don't complain, they buy!

And lastly, Internet connections at hotels.....SUCK! We have seen problems almost every time and several auctions outright cancelled because of that. Plus it is for the entertainment and BENEFIT of our attendees. Ya snooze, ya lose.

btw......on large portfolios, the buyer is not forced to transfer all domains. So if one domain on a list of 20 is the only one you want, you can cherry pick that domain if you have the highest bid. There are some sleepers on these lists.

So good luck to all the sellers and congratulations to the buyers as many are going to walk away being very happy campers. The market is down and if you see the market like I do, you buy when things are depressed.

This is the most aggressively priced auction the industry has ever seen. If it fails I will take 100% responsibility since I picked each and every name over the past 3 months. 3 months to get 70 entries. There was no motive to tie up thousands of domains as in past auctions. That is not our business. Our business is presenting the single most exciting domain name auction the industry has ever witnessed to our attendees. Period! 3 auctioneers and once the gavel goes down on one sale, the bidding will begin on the next. So this will also be the fastest pace auction EVER in the Domain Industry. A REAL auction with no nonsense and a result that everyone WILL be proud of.

There are still about 5 contracts out so as they come in today, I will update this list. Contracts out that are not received by tomorrow will be eliminated and slots opened to others I am holding.

Lot#100 Tumors.net (No Reserve)
Lot #101 Tumors.com (No Reserve)
Lot #102 Fibre.com ($1 Reserve)
Lot #103 3dMovie.com (Aggressively Priced)
Lot #104 DesPlaines.com ($1000 Reserve)
Lot #105 AmusementPark.com
Lot#106 gtldforum.com (No Reserve)
Lot#107 gTLD.org ($1000 Reserve)
Lot#108 AerobicExercises.com (Guaranteed Placement)
Lot#109 FixedAPR.com (Guaranteed Placement)
Lot#110 SeePrague.com (Guaranteed Placement)
Lot#111 AnsweringMachines.com (No Reserve)
Lot#112 CheapLaptops.com (Aggressively Priced)
Lot#113 gtldAttorney.com (No Reserve)
Lot#114 NavigationGlasses.com (Low Reserve)
Lot#115 SmartLawyer.com (No Reserve)
Lot#116 FinancialGoals.com (No Reserve)
Lot#117 FitnessResort.com (No Reserve)
Lot#118 TechnologyTimes.com (Priced well)
Lot#119 FanClub.com (Opportunity knocking)
Lot#120 Saws.com and MiterSaws.com 7400 August type ins (Greatly Reduced)
Lot#121 3 Business Categories with a VERY reasonable reserve
DebtService.com,
FlipHomes.com,
SolarPaneling.com
Lot#122 11 Domain Adult Portfolio (No Reserve)
HotDevil.com
BigLong.com
F*ckingBastards.com
sextoymall.com
hardcoremoviesonline.com
analcouples.com
freeamaturemovies.com
hornyhotwives.com
pornoshoots.com
turkishp*ssy.com
sextoymall.com
(No Reserve)
Lot#123 WaterproofSmartphone.Com
WaterproofSmartphones.Com
WaterproofTablets.Com (No Reserve)
Lot#124 EuropeanAutos.com
GlamourJewelry.com
Checkbuy.com
CashBusiness.com, (Reserve under $15k)
Lot#125 MondayNightBaseball.Com (No Reserve)
Lot#126 4 Domain Portfolio .TV (No Reserve)
ch9.tv
Rude.tv
pals.tv
investmentproperty.tv (No Reserve)
Lot#127 simplyletters.com, wholesalefruits.com (No Reserve)
Lot#128 joanna.tv, tammy.tv, kirsty.tv (No Reserve)
Lot#129 LoanOfficers.com (Reserve under $10k)
Lot#130 QuickBuck.com and QuickBucks.com (Reasonable Reserve)
Lot#131 BridalShowerRegistry.com (No Reserve)
Lot#132 JustSamples.com (No Reserve)
Lot#133 LowestTirePrices.com (No Reserve
Lot#134 RXweed.com (No Reserve)
Lot#135 WeddingPartyCake.com
WeddingPartyDecorations.com
WeddingPartyGowns.com
WeddingPartyReception.com
WeddingReceptionPhoto.com (No Reserve)
Lot#136 15 Adult Domains (No Reserve)
NicePieceOfAss.com
SexTrophy.com
PornImports.com
eSexParty.com
ToplessDanceClubs.com
ToplessBarGuide.com
HotSexHub.com
HotSexResorts.com
LatinGuysLive.com
SexpertsOnline.com
StrippersToYourDoor.com
TheLoveKit.com
TheLoveTap.com
ToplessSite.com
Pu**yhub.com (No Reserve)
Lot#137 Absolving.com (No Reserve)
Lot#138 WeddingToday.com
Lot#139 HollywoodTimes.com and HWTimes.com (Low Reserve)
Lot#140 27 Domain Portfolio (No Reserve)
highgradebond.com
aloeflower.com
aloeVeraEssence.com
aloeVeraFlower.com
aloeVeraLeaves.com
antihairloss.com
antiinflation.com
bohemianstyles.com
compoundinterestrate.com
compoundrate.com
compoundrates.com
deepmoisture.com
earlybuyer.com
electricracers.com
endprices.com
EspressoMug.com
fashionists.com
investmentofficers.com
isubsidize.com
itbanker.com
photoaged.com
PrivateBankingManager.com
PrivateBankingOfficer.com
PrivateEquityMan.com
PrivateEquityManagers.com
PrivateFundManager.com
ShortTermRate.com (No Reserve)
Lot#141 VisitBogota.co (No Reserve)
Lot#142 Kannabis.com (Cheap)
Lot#143 LetsFixLunch.com, LetsFixBreakfast.com (No Reserve)
Lot#144 BulletproofVest.com (Corner the Market)
Lot#145 StartInvesting.com (Bargain)
Lot#146 AdultGaming.com (Low Reserve)
Lot#147 CloudFileServers.com (No Reserve)
Lot#148 WelcometoNewOrleans.com and WelcometoChicago.com (No Reserve)
Lot#149 WarrantyCorporation.com (Low Reserve)
Lot#150 ChipCreditCard.com (No Reserve)
Lot#151 CloudFileServers.com (No Reserve)
Lot#152 AdultGaming.com (Low Reserve)
Lot#153 1800foreclosure.com Comes with Matching 800#
Lot#154 100 Geo Domains (No Reserve)
AtlantaGAArea.com
AtlantaGAMetro.com
AtlantaGeorgiaArea.com
AtlantaMetropolitanArea.com
AustinMetroArea.com
AuthenticChicago.com
BaltimoreMetroArea.com
BirminghamMetroArea.com
BostonMetroArea.com
BostonMetropolitanArea.com
CapitalAreaMetro.com
CapitalCityMetro.com
ChicagoMetroArea.com
ChicagoMetropolitanArea.com
CityoftheAmericas.com
ClevelandMetroArea.com
DallasMetroArea.com
DCMetropolitanArea.com
eCityLiving.com
EdgeOfTheCity.com
eEastside.com
EnjoyingTheCity.com
eNorthside.com
eSouthside.com
GreaterBostonArea.com
GreaterCapitalArea.com
GreaterLosAngelesArea.com
GreaterMetroArea.com
GreaterMetropolitanArea.com
GreaterMiamiArea.com
GreaterPortlandArea.com
GreaterWashingtonArea.com
HoustonMetroArea.com
IntheCityof.com
KansasCityMetroArea.com
KCMetroArea.com
KCMOMetro.com
LAMetropolitanArea.com
LasVegasMetroArea.com
LosAngelesMetroArea.com
MajorMetropolitanAreas.com
MetroAreaNews.com
MetroAreaSales.com
MetroAreaServices.com
MetroAreaTransportation.com
MetroAreaUSA.com
MetroDCArea.com
MetroMinneapolis.com
MexicoCityArea.com
MiamiMetroArea.com
MilwaukeeMetroArea.com
MinneapolisMetroArea.com
NashvilleMetroArea.com
NeworleansMetroArea.com
NewYorkCityMetroArea.com
NewYorkMetroArea.com
NorthernSide.com
NYCMetroArea.com
NYMetropolitanArea.com
OklahomaCityMetroArea.com
OrlandoMetroArea.com
PhiladelphiaMetroArea.com
PhoenixMetroArea.com
PhoenixMetropolitanArea.com
PortlandMetroArea.com
PortlandOregonArea.com
PortlandOregonMetro.com
PortlandOregonMetroArea.com
PulseofChicago.com
RaleighMetroArea.com
Real-Florida.com
Real-LA.com
Real-LasVegas.com
RealNewYorkOnline.com
SanDiegoMetroArea.com
SanFranciscoMetroArea.com
SeattleMetroArea.com
TampaMetroArea.com
TheCityofBeijing.com
TheCityofCompton.com
TheCityofCoralGables.com
TheCityofJoy.com
TheCityofOrange.com
TheCityofPompeii.com
TheCityofTheAngels.com
TheCityofTroy.com
TheGreaterMetropolitanArea.com
TheMetroInfo.com
TheRiverFrontCity.com
TorontoMetroArea.com
TrueManhattan.com
TwinCitiesMetroArea.com
UnitedStatesPage.com
USCityMetro.com
USMetroArea.com
USMetroAreas.com
USMetropolitanAreas.com
WashingtonAreaMetro.com
WashingtonDCMetropolitanArea.com
WashingtonMetropolitanArea.com
Lot#155 Teeny.tv (No Reserve)
Lot#156 24HourRental.Com (No Reserve)
Lot#157 (5 Cloud Domain lot (No Reserve)
CloudStockIndex.com
CloudStocksIndex.com
CloudInvestorNews.com
CloudInvestorsNews.com
CloudBugle.com
Lot#158 TanningFoam.Com (No Reserve)
Lot#159 (Low Reserve 3 domains)
DomainPawnBroker.com
DomainTitleLoan.com
DomainTitleLoans.com
Lot#160 OrthopaedicSurgeon.com (No Reserve)
Lot#161 MedicalRepresentative.com (No Reserve)
Lot#162 Fluzi.com (No Reserve)
Lot#163 RealityShows.TV (No Reserve)
Lot#164 BuildingCredit.com (No Reserve)
Lot#165 ShortTermLoan.com (Guaranteed Placement)
Lot#166 LastLaughs.com (No Reserve)
Lot#167 GamingApps.com (No Reserve)
Lot#168 SolarBusiness.com (LOW Reserve)
Lot#169 BrownNose.com
Lot#170 VirginiaMortgages.com
Lot#171 JiffyRental.com and JiffyRentals.com
Lot#172 OnlineWallet.com
Lot#173 MobilePaymentApps.com (Low Reserve)
Lot#174 6 Domains (No Reserve)
Homeo.com
HomoeopathicDoctors.com
HomeopathicCompanies.com
HomeopathicCompany.com
HomeopathicSuppliers.com
HomeopathicSupplier.com
Lot#175 Insults.TV (No Reserve)
Lot#176 3 Domains (No Reserve)
CardmemberCenter.com
CloudVideoServices.com
LastSecondRooms.com

Rick Schwartz

Morning Folks!!

The Domain Game has changed and if you take a small step back, you will clearly see it.

PPC was a very passive game and why not? The money was rolling in faster than most of us could spend it. So why work? It was a really nice run and it is far from over. However it is changing.

I send all of my PPC traffic to 4 companies that did not even exist before last year. InternetTraffic.com, VooDoo.com, DomainHolding.com and the ParkingPlace.com. I am testing out JuiceCow.com, Parklogic.com and others. I am ALWAYS testing. ALWAYS!!! Plus there are 2 or 3 new companies on the horizon.

If you took a step back you would see what I was saying. Se ALL these new generation companies are run by DOMAINERS!! They started these companies because our original partners were letting us down. That's the simple truth.

See there are 100,000 folks and more in the domain industry. However there are less than 500 domainers. Maybe 350. Then we could break that group down into sectors from there.

In 2007 I earned 100% of my revenue via PPC. Today my only goal is to keep reducing that percentage. Not because I want to, but because I can no longer afford to be passive. That is what motivated all those folks above to start their own businesses. One thing about those 350, they are some of the most resourceful people in all the world. People that are DECADES ahead of the masses. That comes with a price. It's called 'Patience'.

Now things are different. No longer do we have to explain what a domain name is. No longer do we have to defend the practice of investing in domain names. No longer are we laughed at by all those that were so much smarter than us but were on a path with an end. We are just at the beginning of our path.

In the days ahead I will start to tell you about sites I have been launching all year with various partners. Sites that are not PPC or mini sites but sites that can add value and build around.

There was really no reason to be aggressive until now. 'Patience' was the main element and now that is giving way to a reality I saw on Day #1 in domaining.

I am currently leasing many domains as businesses with an exit plan. I plan to add one new one this week with one partner and add several with another. They outperform PPC and it has a growth potential which was not available before. The sites are simple. Look for leads to match with folks that need and want the business. 1+1=2. Not fancy, but effective.

What do I get for a leased domains? Anywhere from $500-$1500 per month depending on the item they sell. So at the high end it is $18k per year for a worldwide presence. Some think that is high. I don't. If you can't make the $18k/year and loads more, then don't waste your time or mine. Open a store in your local mall or on Main Street. You will burn through $18k before your doors ever open. You will pay rent of more than $18k for eternity. I have a formula that addresses what happens when the domain is developed and there is a success. An exit plan that allows the developer to share in OUR success. But if you are an under achiver and their idea or business can't make at a minimum of $50-$100 a day, why waste the time? I want guys with plans to make $1000/day and more. That understands what he needs to do. Most of the bar set way too low.

The more deals I have, the easier it is to repeat. Other domainers are doing other types of deals and they too are QUIETLY being aggressive in a manner that is paying dividends. Traffic has value. You need to start with some traffic. You can double one, but you can't do much doubling zero.

So the industry has a new face coming and it looks more and more like domainers and domaining again. I have said for many years that we would all be pulled into different directions and different orbits. Now you can see that happening. But make no mistake, the domain industry is still their gravitational strong point. Their natural point of interaction because they can still see the same things and dreams that few have ever known.

The Domain Industry will continue to change and morph and do lots of things. Unfortunately, that 350-500 core domainers will probably never grow and only consolidate in time. Expansion for that group is OVER! New speculators will continue to come in waves of new folks as the new extensions come to be. Will any join the upper group? Probably? I don't know. We will have to see. If they do, it would likely be from the same pool of 350-500 I am talking about.

Adversity is the seed of success. The thing that turns comfort and passive into passion and aggressiveness. If you are reading this, you are the lucky ones that are working just a little harder. Giving just a little more. Not looking at a calendar or a clock but looking at what needs to be done and accomplished.

You work on Sundays and holidays. You work from dawn to dusk. Work is who and what you are. But you also play and enjoy and do.

20 year plan. This is going to be like a soft landing on the moon. It is ALL coming together and I can now see it from my backyard! We are in the gravitational pull of that plan. There is no mistaking it. A generation reduced to a decade and then 5 years and when you get past 3 years you begin to count things in MONTHS!! Right now still 3 years and 3 months from that landing. But the orbit is now. The planning for the touch down is now. 3 years 3 months means only 90 days away from month counting. Long ways from a generation ago! Soon to be just 36 months from a vision to a perfect reality using hsitory as my guide.

Have a GREAT Day!

Rick Schwartz

Morning Folks!!

This is really one of my better posts. I feel really good after writing it because I feel like I have finally explained something that is difficult to explain for me. I hope it benefits you as much as it makes me feel good to share it. It also dovetails with my post yesterday.

I think the future will be easier than the past in many ways. There is such a difference of culture, knowledge, know how, perspective that if you just stop, sit back, do nothing, watch things as they are then you can easily pick out the people, places and companies destined to do great things and once you separate that group from the 'Other Group', then why would anyone waste time and energy on the 'Other Group'?

So let's define the 'Other Group'......

I would basically segregate the 2 groups. But the 'Other Group' is just something to clean up, put in a bag, and put away. Not throw away, put away. You may need that 'Other Group' for the next question or even fertilizer or seed.

When I approach domains, the first round of refinement goes into 2 groups. Domains with any potential of having value and those that can never and will never have any value. As I have said before, I can look at a list of 100 names in about 15 seconds and pick out a gem if one is there. We can measure the size of the gem later. First act is to segregate into those 2 groups. Think of it as having 2 laundry buckets on a counter top. You sort them out. The basket with no value gets disposed. It's garbage for this equation. Let the pigeons eat that shit. Professional domainers won't.

So now you have the one laundry bucket filled with the first raw domains. Like a basket of little gems from the mine but yet to be examined in the light of day. So you go and get 2 laundry baskets. One for the potential gems, one for the ones that won't have real value. That is the second stage of sorting.

So you dump one bucket out and you keep ending up with one laundry basket and repeating that exercise until you are left with the FEW domains that have GREAT value. As time goes on we have a full bucket. But even that full bucket must be sorted out from time to time because some domains are perishable, some domains are great but don't have the power they once did because technology has changed or the way we speak changed. Or some other factor changed.

Now the beauty of this is I use this method mentally in everything I do. It is a technique as old as man himself. I can prove it.

Let's go back to farming. Farmers farm. They have to sort through their crop. Just like you go to the grocery store and they have been sorted out a dozen times since it left the farm. The farmer may go through his tomatoes and put it in 2-3 baskets. Ripe, Green, Rotten. He sells the green ones to the market because those need time to ripen. But before that truck unloads it will be sorted. And when it hits the supermarket, it will be sorted again and as I stated above, YOU are the last sorter.

Now I may have some of this wrong because I have never been a farmer and there are always some adjustments. I need Scott Day (the watermelon farmer turned domainer) or Domain Shane to run me through the process. But I guarantee, there IS a process. But the basic exercise works and it works in 1000 industries or 1000 life experiences. All coming back to making a good decision by separating out the bad ones.

They do this in the diamond business to sort through thousands of diamonds at a time. You 'Pigeon Hole' them depending on where it falls on the color scale. It's a universal way of doing things that work for almost everything.

That's why they have a 'Quality Control' guy at the factory. His job too is to sort. Same Principle!! It is just so universal, methodical, and it has been working for thousands of years.

Folks always ask me in an accusatory manner 'What do YOU know about such and such industry that makes you know this or that? I just try and explain that there are some universal parallels between all business and when you match them up you can find any answer pretty quickly because the principles are the same. So those that don't know this, have never figured out will always be at a disadvantage. Folks around them will be working less and making more. That's the bi-product.

Sure, the item itself is different, but the mechanics surrounding it overlap to the tune of 80%-90%. So the adjustment is simply in the remaining 10%-20% and you can factor that in fairly quickly. Minutes to months.

A computer can sort faster. But it does not have as many senses as we do. I do the laundry basket exercise in my brain when I approach almost anything. If I go looking for a new car. I would put the ones worthy of consideration in one basket and dispose the other basket because all the other basket can do is confuse the issue. You don't want that noise. You want to keep your focus without the distractions. Maybe that's why they have car dealers. They can sort by brand so you don't have to go to a lot with 50,000 cars on it and looking for a white Mercedes convertible.

If you don't know math without a calculator you are at a huge disadvantage. If you are not methodical, you are at a huge disadvantage. If you make poor decisions, you are at a huge disadvantage. Some people wake up and their 'Disadvantage' bucket is full before they start. They are so busy being disadvantaged that they never have to to TAKE ADVANTAGE. They work from a deficit.

How does all this go together? I don't know. It just does. It's what happens when your focus is to sort through life and always using buckets to make good decisions and finding answers.

This is just one invisible parallel out of a world with countless parallels. When we discover a parallel, that is like learning in a minute what took some generations. It's the fast lane. Warp Speed. They may teach this stuff somewhere, but for me, it just comes from a lifetime of discovery.

Have a GREAT Day!

Rick Schwartz

Morning Folks!!

Morning Folks!!

The way I have always looked at the domain game was not in a contemporary manner. I don't compare it to today. I compare it to history. Hence I look at the domain game as gold miners in Alaska in 1898. I looked at how hard they had it. How many died. How many were just lost. The only think I suffered through was several bath robes.

It gave me chills up and down my spine when in 1998 I went to Alaska to find the Gold Rush Centennial. I just happened to pick the 100 year anniversary of what I was copying. Land and mineral rights. Land was the domain and traffic was the mineral. That made it extra special. Together they had great value.

I was on a cruise ship and learned a lot about a time I was trying to parallel and only had limited knowledge of. That August day in 1998 was exceptional as while all this was happening, I learned that Bill Gates and Warren Buffet were also on an Alaskan Cruise and had been in the same towns we were in less than 24 hours before us. Pretty cool. A mystical confirmation that I was on the right path.

But that has little to do with this story and this post. What it as to do with is 'Booty.' I looked at mining domains as booty. You don't count what you have in the mines. You DIG in the mine. There will always be time to figure out how much gold you mined later. And so I did. But until then my mission was to lay claim to as many mines as possible and then I would have the luxury of TIME to come back to explore and exploit.

I have an admission to make. Until just a few weeks ago in December, I had NEVER compiled a list of domains I had bought in the aftermarket. The 'Aftermarket' that was created 7 years after I started buying domains from 3rd parties. I NEVER added up those purchases. Never even had a list. I always knew there would be time to do that since I believed we were in a 'Unique moment in History.' I was just investing in them as fast as I could. Every available dollar would go back in to get more and more as I knew this was the most time sensitive thing I had ever seen.

So in December 2011 I compiled my first list ever and this is what I found.

I was able to reconstruct almost every domain purchase since my early ones in 1997. I even found out that while I paid $42,000 for Porno.com, only $37,000 went to the seller. The other $5000 was a finders fee for the guy that sold Porno.com the week before for putting me in contact with the new owner. So I doubled his take just for that info. I have the original faxes that are barely legible 15 years later.

I found the original Ass.com contract and the Men.com contract and all the early 1990’s contracts. Not that there were that many. Most were in the form of an email.

1. I purchased about 750 domains from 3rd parties that I contacted 1 by 1. Never sent out a bulk spam. Always targeted at a specific domain name.

2. I purchased another few hundred in small portfolios. Usually targeting just 1 domain mixed in with many others. I did not want to tip my hand by isolating the one worth what all others together added up to. So I would make a bulk offer. Even if I did not buy the entire lot, I would still buy 5 or 6 not to isolate the winner in the group.

3. I spent a total of $6.5MM in the aftermarket. That is really not a very big number. However, when you look at bang for the buck, I think it represents a true value 10x-20x or more what I actually paid plus the daily dividends those domains provided for over 15 years now. Enough to bank roll that many times over and still continues.

4. This does not make me a big player. Quite the contrary. Some single domains have sold for more than my entire portfolio cost. So I am under no illusions. But I play in my comfort zone. I risk what I am comfortable risking. Diversification has always been my back up plan. Turning 'Virtual' Real Estate into 'REAL' Real Estate. And I think I got great bang for the buck at the time I was most active by recognizing the opportunity early on and following through with what I saw.

5. I never took a penny out of my pocket to get into the domain game. I charged $1800 on a credit card and by the time I was billed by Network Solutions and got the credit card bill I was able to pay it from the Internet earnings back in 1996 before Google was born, before PPC and when only 10% of the U.S. population was online and very few others around the world. I took the earnings from 1996 and the first half of 1997 and parlayed them into buys from third parties.

6. I overpaid for some and got some incredible money makers and bargains on others. Plus I hand registered more than 7500 others during this time. Of those hand registered domains I have sold 11 for $100,000 or more each without ever trying to actively sell them.

7. Total Value today of all those purchases? I guess we will see. But I think Property.com and Candy.com tote the note and the other 748 are just gravy before we even discuss the hand registered domains.

8. Of the 750 domains I bought from 3rd parties, less than 20 actually had a contract. I beleive that the time element involved and the risk of losing the domain to a higher bidder was a greater risk than anything else. So I would just send the money as fast as I could. To me, that was the best way to seal the deal. I would use the emails as a contract if need-be. Only one deal went south in all that time for a domain I paid $1500 for and maybe someday I will lay claim.

9. My motive was figuring out how to hold on and afford these domain names for 20 years without selling and at $100 a pop ($50/year with a 2 year minimum) that was a consideration at least 7X-8X more important than it is today. Maybe exponentially more important. How would $100 per domain name and $50/year do to your equation or business model? So when it went to $70 and then to below even $7, that took the pressure off me because my equation was $50/a year and now it was on $6 or $7 a year. Plus $100 back in 1996 had a lot more buying power than $100 in 2012 making it an ever riskier investment.

10. Luckily the earnings for the type ins more than paid for the renewals and a fairly nice war chest for additional buys. I had to focus on adult because there was no mainstream and we were years from a mainstream model. However I took those dollars and bought non adult domains knowing that someday this sector would not only develop but dwarf the adult market. Even tho there was virtually no traffic to those domains but I did correctly believe that traffic would develop in time.

I had to balance looking for domain names with retirement in 1998. Retirement was more important and domains would be what I did when I was doing nothing. So my retirement schedule has always trumped my working schedule. It is to this day. I don't like having to do something by a certain time or having to be someplace at a specific time. I want to work when I want to. Many times that is 18 hours in a day. But that is SOLELY up to me. When and where I want. My own drum and drummer. My own beat. My own time and rhythm. That has great value to me. Life is short and I believe we have been trained to work in excess.

I am not motivated to earn billions. I just look at my hopeful lifespan and ask what will I need to sustain it in exceptional comfort and do what I want when I want. How do I create oil wells? The less maintenance the better. The less time the better. I am also very sensitive not to CREATE WORK! Any moron can create work. The most important part of exploring a business opportunity is time involved vs the reward. Getting tied down on one project could derail everything else I am doing. On the other hand, if there is a calling, I will follow the path.

The mining I did in 1996 and 1997 was enough to sustain me a lifetime. I still invest 6 figures year after year after year and have hopes of increasing that for the right domain name or associated business. The one thing I have learned is 1 great domain trumps 1000 fair to mediocre ones. Quality is the key.

Now the kicker. Now the biggie. Look around you. Outside your window that is. See much building going on? Look inside your screen. See the difference? The Internet is building and growing faster than I can write this post. How many new businesses came online as I wrote this?

Question: What makes land valuable in the real world?

Answer: Assuming there are no minerals like Gold or Oil........Bringing people together by building something that they want and will go to. Then it starts.

Once these people are there, they will need other things. That's what I try and focus on. I don't have to be a casino in Las Vegas to make money. I can sell sunglasses. Provide a service. Open a gas station. The same holds true on the Internet. Patience is the key as I allow folks to build what they build and then see what I have that matches up well with what they are doing. It's just one way to look at things. One way out of hundreds if not thousands of ways.

Parallels with domains are in every direction you look. But you need historical perspective sometimes to easily take advantage of what is coming. I am the hamburger stand next to the steak house. The gas station on the corner of where the largest mall in the region is located. We together own bridges from one place to another and those bridges require a toll.

It's not what is happening today or what happened yesterday. It's about the next minute, the next hour, the next day, the next week, the next month, the next year, the next 2 years, the next 3 years, the next 5 years, the next 10 years, the next 20 years. And every idea goes thru that time warp in a split second.

I look at the Internet as a series of mountain ranges. Each bigger and more spectacular than the previous one and hard to believe that once you find the peak of one mountain range you only discover the higher peak of the next one. That has happened and repeated itself more times than I can remember. The only thing that kept me sane was knowing these mountain ranges existed and the only test to navigate through them comes in the form of TIME. Then there becomes a point in that time that you can barely keep track of things as you hop to each new mountain range in a shorter and shorter amount of time until it turns into a blur. That is where we are entering now and I believe patience today will pay dividends far faster than in the past. Warp speed. Things are changing too fast to even keep up with but we are in the path of everything coming. It's really that simple.

What's the value of O.com to Overstock TODAY as opposed to 1 year ago? 2 years ago? They just discovered early what many will find out later. WHAT WE ALREADY KNOW! That cost MONEY! That lesson cost MONEY! The value of O.com if it is ever auctioned off went up exponentially. Maybe 2 years ago $500,000-$1MM. Today, could easily be 10X that or more. That's what happens when the SECRETS we discovered YEARS ago are discovered by companies throughout the world. That is why I look at domains as 'Passive income' and compare to savings bonds. The game there is to hold them until they mature.

What I saw back then needed these 20 years to fully materialize and now we are where I expected we would be just 3 years from that target. How cool is that? I saw it so clearly back then but never anticipated the truly colossal business this would become in registrations and a sizzling aftermarket doing HUNDREDS of millions if not billions of dollars in very active transactions and we are just at the starting line.

Domains are the Real Estate of this century. The oil wells and gold mines of this century. The hub of every new business created as far as the eye can see. Facebook is training 800 million people to be online savvy. Many will open websites. All will need domain names and as they grow more successful they will have the desire to move to bigger and better locations. Just like they do in the real world. Expansion and understanding are the two driving forces and that vehicle is moving at full speed on the Internet.

Have a GREAT Day!

Rick Schwartz

Morning Folks!!

So after giving others heartburn and sleepless nights Frank Schilling finally makes his first real public in depth statement via an interview with DomainSherpa. It's top notch and I wish I was as articulate as Frank. Well worth the time and while I may be a bull in a china shop, Frank is a bit calmer and smooth as silk. lol. But the message is the same and the changes that are happening are profound and disruptive and there is more disruption to come.

As I said in My original post, Frank does not even have to sell his program to be a success. Now just 2 weeks later and well on the way to 500,000 of the purest type in domains on the planet, Frank breaks his silence.

Strength is disruping an industry with two sentences.

A no-frills monetization platform for experience type-in operators. 'If you want to make more money, try us out.'

If you are a domainer or you deal in traffic or are reading this....it's a must.

What he does not do....Back the truck up to 'Problem Names' and THAT is the key. No trademarked portfolios and other such domains. Will some get in? Sure. But they will eventually be filtered out. Anyone that has a large portfolio may have a few names that are challenged. But that is a far cry to those that back up the truck and just load up on those type names.

All I am saying is different type traffic should not be mixed together any longer. Frank describes it as buckets and that is a perfect way.

I would have One bucket for type ins, one bucket for the various other types of traffic. One for the 'Forbidden fruit' of trademark traffic. One for typos. One for link traffic. One for SE and SEM and garbitrage. And if you are within that group of 'Various other traffic' and you think what you have is superior, then it is YOUR job to make another bucket. Make a bucket marked with what you have.

The simple take away. Low overhead, no hand holding and 2 buckets. 1 bucket that he has created and wants to attract pure type in traffic and one bucket that he has no interest in for all others to share. Simple, brilliant and long overdue. Now just sit back and watch what happens when you take pure type in traffic without being mixed in with ANY other type of traffic.

Have a GREAT Day!

Rick Schwartz