The Rick Schwartz Domain Name and Traffic Blog: RicksBlog.com – Home of The Domain King®

Morning Folks!!

When it comes to my outlook on the value of a great domain, few have stuck to their guns like I have over the years. But there are reasons for that far outside the goal lines of domaining. That's just the surface to me. Buy let's drill a bit.

There are certain domains I would not sell without a piece of the action. They are akin to the flawless diamond. Rare and unique flawless diamonds. In demand and important diamonds. Diamonds that are large. Diamonds that represent and identify. Diamonds that no others have.

Originally my idea was simple, I bring the domain to the table, 50% and other entity brings it's knowhow to the table, 50%. Ok, did not work that way. That equation most likely won't work in MOST cases. It will in some cases.

What is the value of perpetual income? How many perpetual income streams can you create? How do you recognize a domain that fits in this class to begin with?

How do you recognize a domain that fits in this class to begin with? Let's start and end there. That's the single biggest challenge domainers seem to have. Most are no diamond experts and they should be. At this stage of the game those domains should be recognizable to the naked eye at a GLANCE. A glance at a list of 100 or 1000. It should jump out like a freight train. If that does not happen, and you are not making $$$, why are you here?

Domains are about advertising and branding and memorizing easily, and word of mouth or making a point, or having street cred in the eyes of consumers NOT techies. Drill down to see the importance and value and the vehicle it provides. There are more variables. Think of ALL of them.

And some truly great names may be invisible to the naked eye. In time advertisers will use FUNNY domain names to advertise. You'll see.

Yesterday I saw 2 different commercials by 2 different companies (possibly the same entity advertising the same credit card product) but you could see they were possibly TESTING two domain names and 2 commercials or they were competitors. Maybe you know. But the commercials seemed like they were done by same company . One was a generic 2 word, CompareCards.com and and one was a brandable, Nerdwallet.com. Maybe they are going to measure the different results!! They are testing. THAT IS THE WAY YOU DO IT!! BRAVO!! If true! That space also has KreditKarma.com.

So you have many entities advertising and competing. That's a big tipoff. There is something worthy of drilling down.

Ya know, when I talk about Sears or Malls or anything outside domains and domainers and sales prices, most domainers don't pay attention. They should! Their eye glaze over They are so busy talking to domainers that they have a domainer mentality. Good for you but not smart.

You need a consumer mentality. You need a manufacturing mentality. You need a retail mentality. You need a wholesale mentality. You need a business mentality. You need an end user mentality. You need a historical mentality. You need an attorney mentality. You need to be a student of Human Nature. Instead so many are stuck in either a pond or even a cesspool with other domainers and can't see the forrest thru the trees.

You can flip mobile homes or mansions. One is VERY hard and VERY unrewarding. The other is so easy and rewarding you wonder why everyone does not do it!? So if you want a truly GREAT domain name, STOP buying mobile homes and STOP listening to other domainers that have an agenda. How do you figure that part out? BE SMART!

Remember, the #1 game in domaining is not buying domains, it's buying time to afford to keep those domains until the proper buyer comes along. Domains have to be part of a revenue engine or you need a day job to support your babies.

A GREAT domain will end in .Com. A GREAT domain will be easy to spell. A GREAT domain will mean something whether it is short or long. A GREAT domain has so many attributes that it blows me away that PIGEON SHIT rules most portfolios. A GREAT domain can be a phrase that people know and can remember. But the GREATEST domains are one or two words. Matter of fact, DNJournal.com has only ONE reported sale of anything more than 2 words since at least 2015. UsedCarsForSale.com and sold for $100k. In 2014 there were two sales of 3 word domains. Going back to 2006, I found only NINE other 3 word domain sales.

To recap, their has not been a 3 word domain make the top 100 list since 2015. In TOTAL from 2006 thru 2018, we are talking about 15 total domains more that 2 words to make the list. Only ONE with 4 words. That said, even 2 worders are not in as much demand as they were in past years. However they still retain great value when they mean something! Nouns, Verbs and Adjectives!

Now that does not mean a 3 word domain does not have value. It just probably does not have GREAT value unless it truly means something special or common phrase. I own ShopTilYouDrop.com. But it's a common phrase. Has some value and has demand which means I get offers. But I focus on 1 an 2 word .com domains. That's my bread and butter. Tried and true.

Listen, the IDN guys were and are much smarter than me. Really. They and techies have a much broader and deeper understanding of the Internet. I am just the common man using the Internet.

Even the GTLD guys I assume must be much smarter than me. They have money to burn, I don't. Not only can they pick the winner in a 1000 horse race, they can go on to pick the winner of the winner in an infinite collection of .whatever and then they are so smart they can figure out and rely on the demand for that particular domain of that particular extension that FEW even know about. WOW!!! I am IMPRESSED!!!! Pure Genius!! (with a few pitfalls that they don't want to talk about and turn a blind eye to)

Focus on one and two word domains that mean something or are brandable but they MUST pass a set of guidelines that YOU form yourself. If it does not pass YOUR TEST, pass on the domain.

My list includes: Easy to spell. ALWAYS! Easy to communicate without confusion. ALWAYS! .COM ALWAYS! One or two words. ALWAYS.

There are other factors. Size of the audience. If all you have targeted were domains for the domain industry, to sell, you targeted a TINY sector. Good luck with that. The audience, the size of the market. The size of the market that is still up for grabs. Is it an emerging market? A saturated market? A competitive market?

How much do they advertise? Where do they advertise? Who do they advertise to? What is their advertising budget? Is the budget growing? Is the sector growing?

I talk about digging deep and drilling down. This is all part of the process. And the more expensive the domain, the more you drill down. These are MY processes that I still use and have never varied from. This is the path I use. This is a safe way to buy domains. This is the way to always have domains that others want and are in demand. This is how I sleep comfortably at night knowing I have assets that are among the world's most sought after! Buying one domain at a time when I see one worth getting.

Did I mention is MUST be a .com name???? Not sure. I am very inconsistent and very forgetful. Well, in case I did not mention it, stick with .COM ONLY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Rick Schwartz

Morning Folks!!

Go brew a pot of coffee, this is going to take a few minutes. What started as a simple equation blossomed into all types of adventures and mis-steps and examples in real-time that absolutely support my equation. An equation that may be all but lost in the clutter of events that just had great timing and so here we are. I think the word "Clusterf*ck" is just going to be more spot on with every passing day. I thought it would happen in very slow motion, but it is accelerating even faster than I would have imagined and I suggest there will be popcorn to replace the coffee by the end of this post.

We all see what we see and we all know what we know.  I come to conclusions early based on certain elements that fit in my personal equation. This equation filters out CRAP, HYPE and NOISE. It filters out the losers FIRST and spotlights the winners NEXT. That makes my job easier and pisses off the ones that don't win and/or don't count as much. Those folks have a tougher job to convince me and other people whether domainers or end users to buy into their vision.

Each new gTLD has or SHOULD HAVE a separate vision.  Is that not a reasonable assumption? I have learned many do not as stunning as it sounds. So is it my fault for asking about the "Vision" thing?

I have been writing this blog post for over 2 weeks now and I have been deciding whether to post it or not. Meanwhile I just keep working on it and whether it sees the light of day will just depend on who knows what. But events just keep unfolding that dovetail with what I have been saying.

I have written extensively about the new gTLD's EARLY to be on record and to be REAL and that showed a vivid difference in how and WHEN  I view the world compared to many others. And in my view of the world, nothing happens until a sale is made and I did my best to explain that. And while people throw around invisible sales numbers without actually ever making a sale, well, that is a MAJOR red flag to me. I know how hard sales is. I know how hard sustaining sales is. I know how hard growing sales is. I also know the difference between a solid sale and a weak sale. A sale that will survive and a sale that will collapse or end up being a loss.

I see things early for a reason and it is based on an equation.

I have gotten several emails about Moniker.com and their problems this week and folks want me to write about it. Well I did, 3 YEARS ago when I transferred all my domains out. It was not my first post on the subject as you will see. The Moniker mess happened 3 YEARS ago but the train wreck happened last week. Folks had AMPLE opportunity to heed the warnings. I still have about 14 domains there. Mostly .tel. But thousands were moved away. 

There will be a lot of elbows flying in gTLD land as we have seen with the firestorm of last week with Negari and Network Solutions, that just continues and now the plot thickens as Berryhill, Corwin, Negari and the ICA join others in the industry for a circular firing squad.

The skirmishes will intensify and broaden as there are a lot of competing interests. There are a lot of ponies in this horse race and the rails on either side are not enough to contain them. So you are going to see a vivid example of some raw nerves between other gTLD operators develop. You can't see this coming? Really?? REALLY????

Why is this a sure bet???

SALES BABY! SALES! They NEED sales. They are drowning without sales. They are choking for cash as it is in many cases. That is THEIR reality.

Not only that, but If you play in a game you set up with no rules, then don't complain when somebody breaks the rules or extends the boundary lines. Where does HYPE turn the corner and become DECEPTION? There are the nuances that are in play here. The debate is wide and the fallout is still in progress. The answers are murky. Deal with it. It's just part of the clusterf*ck that will play out in time.

I also understand that many bloggers are under a lot of pressure from different camps to write positive stories about them or gTLD's in general. Some have just about lost their entire credibility. Even Howard is pressuring me not to post things I am about to say. But I could give a rats ass about getting another sponsor or not. I won't sell my soul for that. If they can't figure it out, so be it. I will say what I BELIEVE and not what my FRIENDS want me to say.

Hats off to those like Konstantinos Zournas, MIke Berkens, Ron Jackson,  Kevin Murphy and others that report whatever facts they can find and I know for a fact that the pressure these bloggers are under is IMMENSE. And they are getting it from both sides. 

Sales have to be created and WE and everyone else has a RIGHT and a DUTY as well as an obligation to be skeptical if you are a serious investor.  You should EXPECT to have you feet held to the fire. Especially since we already had prior evidence that only a fool would ignore of how previous tld's have fared in our short history.

How do you create a sale?

You start with NEED, WANT and DESIRE. And in our case you can add SUPPLY and DEMAND. Other variables as well as you are about to see. And there are even more obstacles than I am going to discuss that is why I wrote so many posts coming at things from various ways and all of them had huge pitfalls. These are compounded obstacles and I am not sure any can survive them all. Especially when they are blind to them.

That said......

How do you create sales when you don't start with NEED, WANT and DESIRE from the right party and the supply is unlimited and the demand is almost non-existent and self-made??? And keep in mind, over 80% of all registrations are by domainers and the Registry's themselves or closely held companies. aka, Bag of smoke. Some say 90%. They say 33% and that is just laughable.

How do folks KNOW they need something they don't even know exists to begin with? This is the tip of the iceberg when it comes to exponential. Many icebergs because everyone at least gets hungry. Of course business may suck if you are a hamburger stand setting up shop at a vegetarian convention and you have no veggie burgers.

Hold on to your horses, it will all make sense soon to anyone that can have a warped thinking process like me.

This is NOT bashing gTLD's. It may as well be zoombibie stands. The RESULT would be almost the same.  What's a "Zoombibie stand"? A Zoombibie stand is as foreign and unknown to you as gTLD's are to the end-user.  Got that? Do you need one??? How long have you lived without a zoombibie?? Really?? Whose job is it to sell you that Zoombibie that you don't know about and probably could care less about? What color is yours? What happens when a competitor comes in and they have to SPLIT the zoombibie market?? Are only distributors buying zoombibies and they can't resell to the end-user?

The commodity you have does not matter. Coffee shops, hamburger stands. Lemonade stands, pizza joints. You name it. The thing with gTLD's, they are exponentially harder and few want to take the time to truly examine why.

Morning Folks!!

I will judge each gTLD on their own merits. And while there is a lot of stupid things being said, we have to know that there is more than one dance happening and for more than one audience. Domainers, Investors and the end-user. (Just kidding about the end-user) :-)

So in the case of .Club here are my thoughts:

1. They know this has nothing to do with .com or any other extension.

2. They are not saying silly and stupid things.

3. They understand the challenge they have in front of them even if their numbers may be a tad optimistic.

4. They see their place and role in the FABRIC of the Internet and domains without trying to weaken the other material. (When some others have to lower themselves and resort to "Dot com is dead" they are trying to weaken the very ship in which they sail on and look so silly and pathetic when they do so) Just tell me your benefits and that is what the .club guys do and they may not become big investment quality domains but I am certain they will establish themselves in the fabric and have a viable business.

5. I can think of many words and names to put left of the dot that actually make sense.

Compare that to .Horse. One is much more limited than the other. That is why 75% of ALL the gTLD's are not going to survive. There are simply not enough strings to make it viable after assuming the end-user is going to jump on that .Horse. Equal extensions?? I don't think so.  .Horse does not get out of the gate for me. Are we not supposed to compare and weigh each of  these against each other NOT .com?? That is their CRAP and it is CRAP. They have to compete against the other gTLD's and that is where they really crap out.

Now I am not blowing smoke. I told this directly to Jeff from .Club back in October and I did that several times.  Want to know why?? We both asked "Where are the other guys?" .Club guys know it won't be easy. It really is a challenge. They are PREPARED for that challenge and many others are not. They can make a coherent case for why some folks would use a .club. It may or may not happen. But they know what their job is and they take it seriously. They even hired Berkens and Cahn so they understand the trail ahead is going to be a battle and are going in with their eyes wide open and I give them props for that!!

On the other hand the trash talk hurts everyone except those with a big bag of smoke. I am really shocked that the tone has taken on this direction before the business even starts. I talk one on one to fellow domainers and they too are stunned and can't get over how dumb they are starting to look. Check out these thoughts and maybe you will see what I mean. Talks about domainers being "Resistant to change" and other condescending and arrogant  comments aimed at professional domainers. Just DUMB!

I am all for expansion. Not a threat. Won't hurt anyone reading this. I love it. But I think there is a lot of self-doubt these days. Why? Maybe you and I asked questions they never even thought of. And maybe they have no answers for valid questions so they need smoke and other schemes to pull off what may be impossible for most to pull off. It's that simple. Emotion is driving them and reality is squarely in their way and the closer they get to that reality the more they lash out. The timing and delays has only made things worse.

A domain is only a domain until there is a destination and a business there. Winners and losers will be defined by those that do that not the other way around. Pick any extension you like and want. Knock your socks off. All I know is any company that has had any degree of success off of a non .com eventually seeks the .com because they need it to continue to grow their companies.

And each company will do what they need to grow their own company. So if the domain and extension is good for his/her company, he will embrace. If not, he won't. Most customers might say "We already have our domain name" and that is the start and the end of the conversation that no gtld operator will be involved in or privy to. They won't be there making their case. Most will dismiss out of hand and be done with it never to give it another thought in their lifetime. That's reality.

And 1000 others will compete against all existing extensions and they will have whatever importance the public gives them. Period.

And by the way, the minute they bring up search or Google as a basis and a reason, that is even weaker than .mobi's reason. Google is like an answer to everything. Bull! Buy the damn traffic!! Everyone is so geared to fake out the system to get free traffic they forgot the real way is to buy it and pay for it and make money with it and then buy more.

Is it nice to get a Google listing? Yep! Well I am telling you it is RELEVANCE on a subject that will get you there. The domain is not for Google. The domain is for the consumer. The domain is for ease of advertising. The domain is for easy word of mouth. Some folks have it so entangled they can't see straight any more.

It's so transparent. Like sitting out in front of Google yelling pick me!! pick me!!! Stop faking out search and build a site that has something of value to offer or a product to sell and ADVERTISE! Use any vehicle you want. The domain either tells a story or is a brand or is identifiable or is unique or is special in some other regard that lets you stand out. If a gTLD helps them do that, they will embrace, if not......

So fellas, not all extensions are equal. Some are more equal than others. The .club guy made his case and it held water. Now that is good for them. They will register more than enough domains to be profitable and viable as a registry.  It still has the hurdle of being investment quality and that happens in time as demand grows or not. Perception. Value. The X factor. All types of variables. They don't tell me that their baby is going to be 7FT tall and break all basketball records and led the NBA in scoring for 6 straight years. I mean what these others are doing is even sillier than that.

To me there is no gTLD's. There are 1000 extensions that have no relation and we all know that .web is the only extension that is really being taken seriously by domainers  as a whole for those that even think there is something over here. Why? Because it is generic, it makes sense and it could be very widespread. If this was a horse race, .web would win before most others are out of the gate. The margins of imaginary pre-registrations tell the predictable story. Just verify's what we know. .Web is the one to watch. It will either prop up .net or sweep .net into 3rd place in that 10-20 year horizon some are speaking of.

If .web were out there would be much more interest. There is little oxygen right now for all these folks. Little interest. Little quality. I will buy .web when it arrives. Maybe. Depending. But I see mass viability and acceptance. It is a NATURAL FIT and not forced. Does not mean you make money right away. Could be a sub cousin to .net or .org or could be a monster. That is the #1 threat for the new gTLD's. .Web. .Period.

I look at all the extensions and I want to hear their case. I just am sick of swallowing their bullshit. Tell me the benefits ONLY. If you have to resort to attack and BS you lose. Game over. Tell me how many strings you have with an extension. Tell me all the stuff you forgot to ask and don't even know but can preach the oceans of .Com parting for some .whatever!

Yesterday we debated .link. The debate is still going. Point, counterpoint. Let's pick the subject apart and then each will decide. I said I thought it was the strongest gTLD I know about of his.  There were a wide range of views. I like hearing all the arguments and those scared to argue have to spew.

I want to thank Frank for having that lively debate yesterday over here. We are all looking for answers. We all want to make money. But the first rule of making money, is not losing money and that is for each to explain. Why their investments are safe and why they will grow. That burden is not on any domainer. It is on each registry to make a coherent case. We will accept or reject based on what we see and business basics.  Let's see what is listed on DNJournal in 2014 and 2015. We know from history that at the 1 and 2 year anniversay and renewal cycles there are massive amounts of domains that can be had for $20 and $30.  Wheel barrel filled with keywords with no value and no demand.

Did anyone pick up my .mobi drops? My .co drops? Does anyone care?

Rick Schwartz

Morning Folks!!

So to find success I often study failure. And when we come to failures on the web, there are more than enough to choose from. And learn from.

“We built the website first and asked our customers about it later” Robin Chase, Co-Founder of Zipcar. Just one of 13 failures written about here and why they failed. You can find stories like that all day long.

I see a win-lose situation and to me that is the recipe for failure before we even get to all those other things.

ICANN, Need, Want Desire......CHECK!

Registries, Need, Want Desire......CHECK!

Registrars, Need, Want Desire......CHECK!

Lawyers, Need, Want Desire......CHECK!

Google, Need, Want Desire......CHECK!

Domainers, Need, Want Desire......CHECK for as many as 25%. Debatable for others. Kiss of death for the unfortunate. None for what seems the majority.

Now the bandwagon stops there. The rest is a crap shoot for a very big reason. There is another side of the equation. Actually hundreds of different variables on the other side of the equation. But here are the big two.

End user, Need, Want Desire......Nobody asked them

Consumer, Need, Want Desire......Nobody asked them

If that is not the cardinal mistake in business, I am not sure what is.

Did they ask any of you before the fact? Can you honestly say these are the very best extensions that they could bring to market? How many extensions would an investor focus on if they wanted to find a degree of success? Are the best extensions available now? What happens if you tie your dollars up with the dogs and a winner comes to market and there are no funds left? Just the most basic of questions. Drill down and see what you find. You drill down by asking the right questions.  Then weighing the quality of the answer.

I have said for many years that failure happens at the beginning of the journey, not the end. The end is just when you realize it and of course it is too late then. “We built the website first and asked our customers about it later”. He figured it out after the failure. Success is finding the answer before you sail. But you must ask the right questions of the right people and you have to accept their answer even when it goes against your beliefs and theory.

Everyone has staked out their positions now. Since the only ones that can buy from the list above are Domainers, you are the focus. ICANN does not buy so they are not the focus. Registries don't buy so they are not the focus. Registrars don't buy so they are not the focus. Lawyers don't buy so they are not the focus. Consumers and End Users can't buy at this time and know nothing of this. So who is left????

Trademark holders and domainers. Your wallets are important. PERIOD! Not whether they get bigger or smaller in a few years. Just your wallets. They have to sell you something to survive. Who else can they sell to in mass?? Here is the aftermath for those readers with short memories. You can all make excuses but there it is.

In a horse race you MUST bet before the race. In this race, you can place your bets for years to come. Reasons like this are the reasons that tell me that waiting to see how this race shakes out is the proper course for me. If not, you and me both risk having a portfolio of worthless .aeros, .mobi's and .crap to add to this list. See that is the one sure bet. There will be less meaningful extensions than .aero and .mobi. Hundreds of them! Hundreds that will never be as important as .Aero. Feeling lucky?

And remember....value and circumstance have yet to weigh in. This is what I would call a "Heavy lift". Plus, how many digits are acceptable on an extension? I think once you are over 5, you are over the cliff. For me, that would probably disqualify those with  more than 3 or 4. But I will always watch one thing first. I will watch the consumer. I will watch the end-user. I will watch and I will follow their lead. I will ignore what domainers do. I will ignore all the other groups and what they want. I will only focus on the consumer and the end-user. They are the the "they" that hold all the cards and all the answers. The rest is all noise.

I always try and follow the money. Except when I see it going down the drain.

Rick Schwartz

Morning Folks!!

A Good Business Can Work Hard
and Smart to Become Great with ANY Domain Name but a Great Domain Name can
Transform a Good Business to GREAT…Instantly

By Danny Welsh

The highest and best use of a Category.com domain name is either a
hungry growth-oriented company that is qualified and passionate with big ideas
and big ambitions to grow into a category leader (think: Melville Candy now owning Candy.com) OR an established
company looking to increase their dominance online leveraging existing
products, services, and relationships in the “category” of that business just
doing more sales online (think: Bank of
America now operating Loans.com)…

And either of those companies already had a “domain name” matching
their company they could have done just fine with…so why does Bank of America
with its established brand want Loans.com so bad they pay big $$$ for it? Why
does a company in business for decades suddenly want to change its branding to
Candy.com as the very FIRST move in wanting to increase market share?

It’s easy to realize once you realize, but until you do…people wonder,
is it really THAT valuable to operate a business using Category.com?

Yes…it IS.

But Category.com the branding
tool isn’t for the most part in most industry categories being used for that
young, hungry company that wants to be in the Inc 500. And Category.com the asset isn’t for the most part in most
industry categories being leveraged by that established company that is already
part of the Fortune 500.

How do I know this? Because all you need to do is type in a dozen
examples off the top of your head for www.PRODUCT.com or www.SERVICE.com and
you’ll find a few websites that obviously belong to a REAL business selling
REAL products to REAL people, and a few that obviously…don’t.

If you look over the available domain names on JointVentures.com you’ll
see ASSETS with only a fraction of the fantastic opportunity packaged within
them for making SALES being exploited…one nickel at a time earning income through
a monetization strategy called “domain parking”.

And all the rest of the benefits that causes a Bank of America earn
millions with a Loans.com or Melville Candy company earn millions with a
Candy.com is so far being SQUANDERED in the case of the shrinking number of
listings available each month from the month previously on JointVentures.com,
as each of those assets is in the hands of someone who does NOT have a
“Category” business.

The questions people ask is WHY aren’t the owners DOING anything constructive
with that crappy website filled with nothing but pay-per-click links on
DOMAINIWANTTOBUY.com?

There are many reasons. But it all comes back to supply and demand,
need and want, opportunity and probability. And an incredible story of risk and
ridicule on the part of 500 or so entrepreneurial people 20 years ago…that in
the coming decades I believe will provide Harvard Case studies for a century or
more in MBA classes.

If you’re reading this blog,
increasingly you found it because you want to buy one of those scarce generic
.com domain names, only now you’re realizing maybe you waited too long
and you simply can’t afford to make the investment to acquire the ONE domain
name you want MOST for your business without forking over more money than you’re
yet sure that branding tool or asset is worth…

And
you’re hesitating…wondering if the .com you want that is available for
$8000/quarterto LEASE is truly THAT much better than
the .net available for $8.99 to BUY.

You’re afraid to make a mistake, either way. Am I right?

I can’t blame you. You see, I was there not long ago when I stumbled
onto this very blog in 2010 with my eye on one of those domain names to use in
my own business.

Of course, if the PRICE is justified we business owners will invest the
money to acquire an asset that makes us more money…but IS IT really justified?
Is it really possible that something could sell for $100 twenty years ago and
the guy who owns it in 2013 and wants $10,000,000 this year OR $10,000 per
month is not simply full of shit?

Welcome to my world, my new friend. The world of eRealEstate, where a
www.Clothes.com is an asset that trades hands for millions of dollars between a
small company that gets bought by a larger company even when it hasn’t even yet
been USED properly, while a www.Clothes.crap ain’t worth…well…crap.

Come in a little closer
because we don’t want your competitors to hear this explosive information that
you’re going to be reading about in Inc, Fortune, Forbes and Entrepreneur
Magazine VERY SOON.

The CEO at your competitor’s company is too busy chasing sales when
you’ve just stumbled onto what may very well be the most powerful way to
ATTRACT SALES that the 20^th century wasn’t yet ready to realize,
that even 5 years ago most companies on Main Street America still had no clue
about…

But that a small group of 500
very smart men and women called “domain investors” realized 20 years ago and
‘bet the farm’ for 20 years that one day you’d be right here, right now,
reading this and saying “What do you
mean, what I want to buy and am offering cash money for is NOT for sale?”.

So slow down, settle in, and get educated by your future business
partners (that’s us).

Your small and already successful business can become INSTANTLY more
successful if you make the RIGHT.com choice, and/or your start-up idea you’re
passionate about bootstrapping into a commercial success can be INSTANTLY
railroaded into a mistake that will cost you for years if you make the
www.wrong.choice

Are you following me?

Allow me a small history lesson, news
you will probably be SHOCKED to learn but that not a single investigative
reporter on the planet can refute.

Just about 500 men and women who had a VISION for the
FUTURE in 1994 that many people thought were CRAZY now own most of the PREMIUM land
under which the “developments” on the Internet are built…

And they own most of this .com “internet real estate”
OUTRIGHT.

One of them is named Rick Schwartz, a man many people are bitter
towards, calling him a “greedy cyber squatter” or a “lucky bastard” or simply
and eloquently quite often a “Fucking Jew Asshole” .

Please forgive my language here, but it’s true. We could show you
HUNDREDS if not THOUSANDS of emails that have come to Rick Schwartz alone
UNSOLICITED offering to BUY his internet real estate and when for 18 years he’s
told people it’s not for sale…they scream bloody murder and call him every name
in the book. Does screaming “So and so is a bad person” make that person a bad
person? Of course not!

(Multiply that by 500 and you’re getting an idea of the world these
people live in daily, people who own the very BEST of .com domain names like
those available exclusively through JointVentures.com… and maybe you’ll get an
idea why they don’t many times even have enough TIME IN THE DAY to respond to
all of the “I’ll offer you $xxxx for Product.com” emails some well-meaning
folks like you and me—and some nuts too—send them when you were ATTRACTED to
their retail location on the internet hoping to use the same location to
ATTRACT your future customers.

Rick Schwartz…

“greedy cyber squatter”?

“lucky
bastard”?

“Fucking
Jew Asshole”?

I don’t think so. This is the same very giving man who has
successively become my eRealEstate landlord from whom I lease a domain name I
would have preferred to buy, who has become a mentor, and now a partner to me
with JointVentures.com.

If you’ll allow me to, I’ll show you how Rick Schwartz the “domainer”
can be generous AND selfish at the same time, but at no time is he simply lucky
or has he done anything wrong.

Rick
Schwartz and the other 500 VISIONARIES like him have been looking for YEARS for
the way to FAIRLY make the most of their so-called “luck” to invest every dollar they could get their hands on one $100 bet after another to register .com generic domain names HOPING, THINKING,
PREDICTING, and finally KNOWING that years later you’d be right here, right now wanting to BUY for $xxx,xxx what’s
simply not for sale…

They’ve been looking for YEARS for ways to offer the market the
profitable use of an asset that they were called crazy to risk 1/1000 of that
amount to buy that you’re trying to give them today only to be told your offer
is simply too low.

And they are NOT the “bad guys”,
really they are not.

How can this be, when they have what you want and won’t let you have
it?

It’s because they were the underdogs 20 years ago that beat the
Goliaths to the punch, who saw what the internet would look like and predicted
how human nature would cause things to evolve…

Before there was a Google
even to search the internet these 500 visionaries were investing in “.com”.

Before everybody was
Twittering all over your Facebook, these smart people made a BET that
has turned into an investment in that which has become the most widely used
IDEA in the history of mankind in little more than 20 years.

Before there was a
Godaddy.com running commercials showing you how “easy” it is to get
your “cheap” domain name to use for a website and email in minutes, they
labored through a painful and time-consuming process to register domain names
$100 at a time and paid for them by MAIL.

They BOUGHT ALL OF THE LAND
WORTH OWNING UNDER THE INTERNET…and they did it one investment at a time to
build a portfolio of .com “domain names” 20 years before you even knew you’d want
a website for your business, or that when you DID want one…that if you wanted
the very best location for your online store it would need to be built on that
LAND they owned— or alternative land that was inferior in so many ways.

Now here we are today in 2013.

I have convinced 100 of the most successful visionary domain name
owners in the world to give ME an opportunity to give YOU an opportunity.

To allow me to marry a great domain name with a good business that
wants to become GREAT…or a GREAT business that wants to keep any good business
in their niche category from using this tool to knock them off in the future as
that competitor who’s small now becomes GREAT.

Cue the music for the story about FTD and 1-800-Flowers anyone?

It’s the same horse race that happened with vanity phone numbers, only
bigger stakes.

Here’s what I told
them: “Mr. Domain Owner: You can offer deserving small companies an affordable
chance to build a great business and brand on the great generic premium .com
domain name and take a nice cut, or big companies an affordable opportunity to
lease the domain name they’d have bought if it were sale at a price you’d
accept while it continues to go up in value every year even though you do
nothing. And both sides can be protected
in case of success OR failure with all terms fully spelled out going into the
deal.”

They said YES.

And as we roll through 2013, a record number of companies doing
creative deals to get the ONE domain name that can change their business for
the better forever are saying YES too.

ATTRACTION is a powerful thing, is it not?

Danny Welsh
JointVentures.com

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Morning Folks!!

Last year we had a record amount of votes. This year we blew that record away by lunch time!! Hundreds of you voted in the most widespread voting ever in the Industry. It was a real horse race and a big CONGRATS to all nominees.

Most of the races were very tight. The votes are in and the winners are to be announced on October 9th in Fort Lauderdale at T.R.A.F.F.I.C.

Have a GREAT Day!

Rick Schwartz

Morning Folks!!

Domains are NOTHING but a mere vehicle. If you sell cars, computers, apple pie, or clothing or anything else, THAT is your vehicle. It's the horse that gets you from one place to another in an economic way. You start with nothing or little and end up with a lot or at least more.

So what is the other 98%?? That is about BUSINESS. You need to have a keen understanding of business. Business is based and built on BULLSHIT! Yup, Bullshit! So if you are some purist and you don't know the difference between Bulshit, the truth, and a lie, you don't belong in business. Business has a middle name and it's called "Bullshit." If you don't embrace nd understand this, become a teacher.

People bullshit. Salesman bullshit even more. You don't know the difference between Bullshit and a Lie? Really? Bullshit rules business but lying is never acceptable. Huh? Too complicated? Then that is a symptom of being naive. If you are naive, you should not be in business.

Business is something you study and learn from. Business is one word......SALES! No sales....No Business. So if you don't like sales or selling, you don't belong in business.

Business is copying the success of others in a dignified manner. You start with what they have and improve and build on it. That's business. If you make an inferior copy and charge more, that's bad business.

Business is history. If you want to succeed in the future and you are not willing to study business of the past, you don't beleong in business.

The rules and elements of business are almost universal. They fit no matter the product or service. There are only a certain amount of variables and even less amount of variable variables.

The success I see by myself and most others are based on certain principles. Business principles. So I could write 50 pages, never even mention a domain name and THAT is where ALL the secrets of domaining lie. Intertwined with business.

If you are allowing politics to interfere with your business, you might be thinking "Capitalism" is a bad thing. If so, and you also don't understand the difference, you don't belong in business. You should become a teacher. There is no businessman that should be against capitalism unless they are corrupt or worse. Capitalism is the reason we are all here today. There would be no domaining without Capitalism.

So, if you don't understand advertising, don't understand selling, don't understand math, don't understand capitalism, don't understand history, don't understand BULLSHIT, don't understand the reading capability and memorization capability, don't understand word of mouth, don't understand marketing, don't understand the radio test.......WTF are you doing trying to be a domain investor?? It won't work well unless you are a really quick study and I have not seen one of those folks in many years.

Buying GREAT domains is about understanding and studying business and history and then putting it thru the lens of the future. Buying GREAT domains and owning GREAT domains is something to rest comfortably with. I may have only sold 2 or 3 of my list of 25, but that does not mean the others have no value. They just have not found the right home. Isn't that MY JOB as an investor? I am sure anyone would have sold that list for $12 Million. So I am such a schmuck for selling only 3 off that list for $12 Million. And if you listen to morons, they can only point to the ones not sold after 20 years. My ONLY goal was NOT to sell domains. I think I could sell that list by noon. But when you understand the things I describe in business then you understand VALUE! And domaining is about VALUE!

A 30-second-spot on the Superbowl is over $5 MILLION. The condo's on Central Park selling for over $200 Million. Tiffany's in New York has a $20 Million LEASE of their store. Every domain investor gets to set their own value. If I was an elementary businessman I would have sold that portfolio for $500,000 and felt like a king. How do you think it makes one feel getting $12 Million and still having 22 left worth MILLIONS?? Maybe I am just a bad salesman that can't sell the others?

If you are a person that minimizes anything that is negative or ignores business leaks (some obviously don't even know what a business leak is or how it occurs) or word-of-mouth, or easy to spell as in radio test, then you are not a suitable candidate for business. And if you are not suitable for business then next logical thing to discover is you may not be suitable for domaining. You may be a great techie. You may be an olympic swimmer. You may be a chess champion. But business and therefore domains, may not be your calling.

I want everyone to become wealthy with domains. Plenty of room for everyone. I feel bad for those with the wrong mindset that are lost and on the wrong track. Start again with a different mindset, direction and knowledge and drop all your liabilities. I don't sell cuz I can't get my price. Most others can't sell because there is not a fool on earth that wants their crap. That's the difference in domaining!

I never bought a domain looking to flip and never will. I buy domains with great value or potential great value. My job is to hold out for HBU. That's called BUSINESS and everything else you hear is called BLLSHIT! Bullshit is the language of business. Just look at all the new GTLD Bullshitters! But some have crossed the line and outright lied. Just because some don't know the difference, That's on them and their wallets.

Rick Schwartz

Morning Folks!! 12/21

Tomorrow is my last post to celebrate my 20 years and then I am back off to being retired, silent and enjoying life. Hope to see you for the 25th in 2020.

If you have read my writings over the years you will know that I like to look at both sides of an issue. I can play devil's advocate. I enjoy balancing information and coming to a conclusion. Many close their eyes to new information. They get threatened by it. They have to lash out. Never understood why. Let the weight of what is discovered be the map forward not a meandering way to a dead end. I always adjust accordingly.

I may not be to the leading edge of technology but I have tried to keep up with it throughout my life because I always devised ways to work less and make more. I still have my original 12.5LB Radio Shack Cell Phone from 1981 and my collections of phones is over 100 including 12 iPhones. Cell service was expensive back then, but I devised ways to make it pay for itself and then some. Each new gadget I would buy may have been a bit speculative and some would say wasteful, but I always figured out a way to make whatever it was pay for itself. That way I could justify my purchases and continue to nourish my appetite for cutting edge whatever.

I have watched the evolution of the cell phone from a "Wasteful luxury" to one of the most important necessities in life. I have watched necessities of life reduced to complete insignificance. They still have a place, but their importance has been greatly diminished. Knowing the difference is key. Recognizing which items are candidates for that and which are not. Which have staying power and which will evaporate.

I have been is sales for 50 years. I understand the art and science of sales. I have seen sales through the eyes of 55 different industries. But what you sell is always what determines your level of success. That is where Need, Want and Desire are filters I use to qualify or disqualify any item that I might see. It was how I found success when traveling to Hong Kong and Taiwan and hundreds of trade shows.

What I knew in the years 1995 and 1996 was everything I had done in my life, everything I learned, every success or failure I had, was to prepare me for this domain name journey.

When it comes to the gTLD's, I just don't see the same thing. The demand is being driven by the sellers and domainers and end users are more focused on their .Brand as they should be. THAT is smart and that will keep them in the game no matter what happens. But domainers can't play in that pond. So for me, the top of the pyramid is not even in play.

The USA is .com centric. I don't see that changing to any degree. They will go to any url if it is in their self interest. Content will be what it is all about. Trust may become a big issue.

The reality is that 2 years into this experiment I have yet to see a single commercial on TV in the USA using anything other than .com with only a few exceptions for .org, .net and .tv. I have seen 3 and 4 words .com advertised. I have seen a number of things ending in tv.com advertised. I have seen domains with "dashes" in them .com advertised. I have seen one commercial with a .tv and I would expect more at this point. Sorry, that is directly related to the new gtld's. .TV vs .Horse. You decide which one is going to be used to advertise first and most. Lots of folks still waiting for .tv to take off. But no extension will have great value like .com until you see them used in real and long term advertising campaigns by folks that advertise all day long.

What do I see coming? My last post called the "Rick Schwartz Equation" is still fully intact. Still too early to see any clear winners. But there are several hundred losers and their carcuses are there for all to see. They are much easier to spot. The story really won't unfold until a truly strong new gtld comes along. In my mind .web still has the single best chance to shake things up. I think when .web is released you will see more registrations in their first week than whoever holds the number one spot the week before. That's what I see. And even that won't guarantee a success. But if .web were already out, it is my opinion half of the gTLDs would be on life support if they are not already. .web could become the next .com or the next .net. Either position is stronger than all others imo.

And speaking of the poor orphan .net. The stepbrother to .com. There are more .nets registered than all gTLD's combined. .nets that have a 1% value of their brother .com and 1/1000 the demand. We all have some .nets. So what? I get more inquiries on my .orgs. .Nets have been a piss poor investment. Thankfully they were all hand registered. You should see the arguments I had with folks about .com vs .net back in the day because techies looked down on .com. Does not mean there are not some .nets sold. So what? Who cares? But I would be scooping up .nets and .orgs today before .horse and most of the others. When they go into the boardroom, all the old extensions will be reviewed and .net, .org, .tv, .me, .info, .biz and others will be discussed and carry weight. It means that one may eventually break out as an alternative. Just not sure what happens to all the others. And when push comes to shove, .brand may be the way to go.

Despite what some say, I have welcomed new gtld's in the sense that it brings thousands of domain evangelists out into the public square spreading the word about domain names. There was a time there was only ONE doing that. Now there are thousands. That helps me and you. But that is a different discussion than taking hard earned money and reinvesting in a riskier side of things. Sorry, just not a path that interests me. Some believe that hurts .com and other extensions. Sorry, I don't believe that one either. Awareness is the key and that's what they bring. Whether the gtld flotilla will each fly on their own? Two words come to mind. Massive consolidation.

That said, the number of registrations will not determine value. The consumer and end user will decide their fate and therefore value not domainers selling to each other. Domainers are financially and emotionally invested. That is fine. But when you have that much emotion in something, you might not be open to the information you need. I am sure great collections are being put together. But the question is will those collections increase in value or become irrelevant in time? For every 1 gtld success there may be a minimum of 35- 40 failures the way I calculate. Possibly much more. Sorry, same or worse odds as Roulette. Gambling vs investing. Yes there will be winners and you will hear about them. But the losers will be a much larger group and they will multiply faster and they will be silent.

Then I always hear they are for "Start-ups." Well if I was looking at a startup and arguably the name you choose and your website are among the most important decisions you will make early on, and you chose a non .com at this moment in history, I would question your judgment. I would say you gave up looking too soon. I would say that for less than $1000 you can find a suitable and very good .com name. The headwinds in the way of lost sales will be more than you can afford. So if you can't afford a grand for a .com, you certainly can't afford a new gTLD. So cheap, misguided and lazy is the picture I see; Sorry. 

I think the keyword for the future is despite massive expansion is also massive consolidation. Folks that ignore the math will eventually be consumed by the math. But numbers don't have emotion or feelings. They are one of the few absolutes we have. That does not make me likable or charming. It makes me focused on facts and value. And if that pisses off those with skin in the game, they need thicker skin. The main fact of my focus is value, and you always must factor in circumstance and life expectancy. So if something is going to have great value in 85 years that's great! But you will be dead and so will your kids!  So it's more important to eat, pay the mortgage now and enjoy each day.

Clearly 3 out of 4 new gtld's are underwater by number of registrations. Of course the number of registrations may have little to do with the actual commercial success of a gtld. It just happens to be one of the only pieces of data we can judge by early on. Number of registrations may not matter to an end user. Then again, it may! I will judge by the total amount of money spent to advertise and promote any single gtld. That includes all Radio, TV, Magazine, Billboards etc.

Let me tell you how I define success...When I see 3 or more different corporations using the same extension to heavily and consistently advertise on TV and billboards etc. and promote their products and the campaigns last more than 90 days. That to me would be how I define a success. .Net is not what I would define as a success. But it has many millions of registrations. More than all the gtlds added together.

A registrar success is not a domain investor success and that has always been my main point. But through the lens of the registry game there are only a few clear winners out of the 400 extensions released so far IMO. And again many of the stronger extensions have yet to hit the market.

Here is a perfect example from just a few weeks ago and it is quite stunning. This headline from thedomains.com says it all when it comes to efficiency:

".XYZ Has More Domain Registrations Than Donuts 183 gTLD’s Combined"

As I write this the top 10 gTLD's have about 5.5 Million registrations.

Let me be clear on what I see in gtld land. If you want to point to .xyz as a success, then so be it. If you think .horse is the future. So be it. Everyone is free to believe what they want and invest as they choose. All I can do is share my vantage point and give it some basis. You can choose to ignore or embrace or even employ. No one is pointing a gun to your head. Take it or leave it. If my view threatens your view, that is your problem not mine because I don't care either way.

The current aftermarket, if there is one, is domainer to domainer and speculator to speculator by a huge margin when compared to end users. The demand by the end user is VERY SOFT! With 11 million gTLD's registered that is a minimum of $100-200 Million on the primary market possibly much more with the various premium and pricing schemes. The ratio between the primary market and the aftermarket is growing not shrinking. The aftermarket has yet to develop. Will it? I don't know. There is certainly strong evidence that it is very weak. Until that gap closes, IF that gap closes, is an important tipping point to watch and track. This is just another way to track what direction things are moving. Especially since now we are entering the third year of this.

What I see is based on the countless emails I get to sell me .whatever that would have no value if it were .com. What they are really trying to do is look for a bigger sucker than they are. Unfortunately most are suckers for one main reason. They still don't understand what makes one domain valuable and another domain worthless. Imagine jewelers that could not differentiate between diamonds and glass. Between tin and gold. You would laugh. Well when I get spammed everyday with the crap I see, oh my!!! Truly swampland and quicksand have much more value.

If you want to even be in the game of a gLLD success, I would focus on strong one word domains that are a known phrases and have commercial meaning. I have never posed a list of anyone's domain name that they have tried to sell me. If I did, it would make any professional domainer pee in their pants from laughing so hard. Remember, one domain that means something has more value than 1000 domains that don't.

The one thing I have stressed for years is to know the difference between an asset and a liability.  If you don't understand the difference, go learn it, understand it, then apply it. Your nice car may be an asset or it may be a liability. Depends on you. If it is paid off, it is an asset. If it is worth $20,000 and you owe $30,000, it is a liability.

My main point is please don't compare this to the domain rush of 20 years ago. The factors are so much different. The times are different. The world is different. Supply vs demand and Need, want, desire. Sorry, no one can hide from theses truths. Most importantly, the consumer has to embrace them and still holds the ultimate trump card. They will have the final say so. They may be more apt to adapt in areas where cctld's are used than the USA market which is dominated by .com. So region may play a role in this.

Overstock.co is still to this day the only canary in the mine we have seen using a non .com extension in a heavy advertising blitz. They failed miserably. But that was years ago and I am anxious to see the next big splurge by a non .com and see the results. Maybe the Super Bowl  will provide us that chance.  So if you want to look at a barometer each year and keep score, THAT my friends is the place to do it. The Super Bowl and Times Square Billboards. These are "Ground Zero" for forward thinking advertising. So until those venues are populated with gTLD's on their signs, and they are there long term, we still have a long way to go.

Let me end with this. I have never seen so many negative variables in any business in my life. Does not mean there won't be a HANDFUL of successes. Does not mean they won't be trumpeted loud and by as many as possible. But I would focus on eliminating the hundreds and hundreds of losers, that many want to just ignore, from the few with success. At least ask the question which ones can survive the long term? Ask what happens when a true and dominant extension like .web comes along? Will you have the funds to invest if ones does come along and catch on fire and is embraced?

I wish everyone great success in whatever path you choose. The surprises along the way will be many if you only see blue skies. The key is not being surprised but being prepared as to what will unfold; when and if it will unfold; and also get it right.

Tomorrow is the actual anniversary post I started with and then as I added these elements, realized it would be too long for just a single blog entry.

Have a GREAT Day!
Rick Schwartz

Morning Folks!!

The chart below was written about by DomainIncite. These are for September registrations of current gTLD's. So let's compare. But just at first glance .com at 475,000 had 3x as many registrations as all the 17 others combined. Damn numbers!

.Com 475,000 for September were more than the combined TOTAL registrations for  .Post, .Museum, .coop, .aero, .travel, .jobs, .cat, .xxx, .Pro,  and about 20% of .Tel. When we only had 18 horses in the race.

Now as far as just registrations and numbers and no noise.  .Biz is emerging as the alternative. They were second only to .com. No wonder you hear so much trash talk about .biz lately. Another THREAT to gTLD rollouts. A bigger threat than .com to THEM.

.mobi beat out .org for the number four slot. With .Mobile coming out, could give new life to .mobi. But still not anywhere for a domain investor to piss away their dollars on. Why bet on a losing horse?? And it seems I can list a lot of losers. A lot of losers that are better than what is coming.

Numbers don't have emotions. They contain facts and they contain secrets. visible secrets for anyone with the courage and guts to look.

.Museum, .Tel, .asia, and .info actually lost registrations. But the tidbit here is those discounting .info should not. with over 6 million active registrations, they are number 4. And if you care to drill down just a bit further, they are the only gTLD that came after the .com, .net and .org that has respectable numbers other than .biz.

So even if we get to the point that they sit in boardrooms to decide their "Domain Strategy" (must be a recurring wet dream of mine) they all still have to consider the more established ones FIRST. And then they will start the meeting with .com and they will end their meeting with .com.

What they decide to do inside those .com boundaries are likely to only support their .com efforts. One way or the other that is the END game for each one. If I want to impress you with a list of current companies that own .mobi you could give a rats ass. It's meaningless to you and me. It has no meaning to them either. But they have it. So is there a commercial value? Well if there is one for RickSchwartz.mobi, it is probably pretty low. Type in most BRAND.mobi and most are owned and inactive or point back to the .com.

And of course just because I don't talk about much country codes does not mean I don't understand or respect their place.  It is not my focus but surely that is much less risky than what is coming. Surely folks can see that. Given a casino, I would be much more interested in that table. Those are also based on numbers and the variables are population and buying power. So not all are the same and as you have seen, certain country codes are quite valuable.

I am a fool for the numbers. I read them like a detective reads a murder mystery. I read things into them. I drill down on them. I NEVER fear the answer. "Numbers don't lie. People do." I have that thought written on my personal checks. "Trust Numbers Not People". That is the way for me.

The numbers tell a story. They guide you in different directions. They assist you in every single thing there is in the universe. Most people are scared to death of the numbers.  I have seen it throughout my life with endeavor after endeavor always different people but always allergic to numbers. When they count cost they count at the lowest variable. When I count, I will add 20% because that is closer to reality and then there are no surprises.

So none of us own the numbers but each of us gets to interpret the numbers. I have many different ways to interpret numbers because I can look at the same set of numbers from all sides. Even change one variable to see what could or would happen.

So what do you think happens when you add 900 to the list above? Some will say that it splits it all up 900 different and equal slices. In their DREAMS! That of course is an impossibility. Some extensions will be more equal than other extensions.

Please don't just look at the chart. Study it! Ask yourself how long have they been around? How much competition did they have? Why are they not growing? Why are some shrinking? How important are they to you? To anyone? Some are, some are not, some you just .laugh.

This is not a roadmap? A peek inside? You can do it by quarter or by year. And see the difference between a Registry success and a domain investor success. If you are coming at all this from an emotional position, at least put on your math cap and come at it from a number standpoint. A risk vs reward standpoint.

I think the two extensions we will see up here are .web and perhaps .shop. Out of 900. Most will never get past .aero  at 8868 and we all know how meaningful that extension is to your flipping and investment careers. .Mobi at over 1 million. Is that one important to ya?

I am just searching for answers like you and I am sharing exactly how I come to the conclusions I do. Right or wrong. It isn't like I put a finger in the wind. Spent a year looking at this from every side imaginable. But numbers never lie as long as the numbers are true and factual. The way I look at it, I would rather save up for the winner than tie my dollars up. I have learned that when I buy the best, I am rewarded. I would rather overpay for quality than get a bargain on anything else. Not everyone thinks that way. In fact, most don't.

Rick Schwartz

Morning Folks!!

So Let's just say for a moment that these are the current top 20 extensions. I am sure I have it wrong because I included a couple that came to market with great fanfare. Remember the hype on .ws? "World Site". How are those babies doing today? How many of you invested in .ws and made money?

.com, .net, .org, .info, .biz, .mobi, .me, .tv, .us, .xxx, .co, .ca, .de, .co.uk, .eu, .cc, .in, .ws, .es, .mx

So let's further agree that with 900 horses in the race, it is not our job to pick 1-900 in the right order. At the track, it you get the top 2 right you get the daily double. If you get the first 3 right, you get the trifecta. Both pay very well because it is not easy to do.

So how many do you pick if you want to "Dabble"? I think most would agree that the top 10 are where one might one to focus their efforts IF they are going down this road. But even 20 as listed above. Are those 20 all meaningful to you?

Me? I would just worry about trying to pick the winner. Because if that is my focus, chances are they will be in the top 2 or 3 anyways.

So 900 horses at the gate. Many are just not thoroughbreds no matter how you slice it. I think we can agree on that as well.

So wouldn't a savvy investor at least start by eliminating those horses that have no chance of being in contention?

20 Slots in the race for the top 20 extensions. So instead of these guys making wild assumptions about a range of things that are not in their control, they might start by explaining why they are in the top 20. And if they are not in the top 20, why are they wasting our time? And money?

Their focus is out of focus.

With limited strings on some gTLD's does that make for a viable extension? Commercially viable? Investor viable? Long Term? Short Term?

If valid questions and points scare a gTLD, RUN!

These are all valid. These are all questions an investor SHOULD ask. Should know.

So anyone trying to put US on the spot is way off the mark! It is their job to convince us. It is not our job to be convinced. As an investor we would be morons not to be skeptical. They have to overcome the hurdle, not us. So ask them, "Why is your extension going to be 1 of the top 10?" I mean top 10  of the new ones and who knows where they will find their home in the overall list above and the hundreds beyond.

And this is a train. A falter by one could affect others. Missteps, misstatements, and even having JUST TODAY DomainIncite.com report an advertising shut down with 1 and 1, plus stupid and unresearched stories like this one from Chicago Grid that thedomains.com covered in today's news. Each with unknown and uncertain consequences. None that are good.

Rick Schwartz