Morning Folks!!
Let's not minimize or maximize the Reverse Domain Name hijacking (RDNH) decision that came down against Procter and Gamble (P&G) over Swash.com back in March. But for a stellar company like P&G it is a black eye they should have never gotten.
So lets just deal with a few facts. This was what I wrote about the fallout back then.
This was my open letter to the CEO Bob McDonald that followed.
That was besides personally contacting each and every communications director for a comment without a single response.
But let's look and see what has happened in the days since. Exactly 90 days if you are counting.
The CEO, Mr.McDonald, steps down "effective immediately" at the beginning of Memorial Day weekend on May 23rd. "Robert McDonald's four-year struggle to adapt Procter & Gamble Co. to a new world of more frugal consumers and tougher global competition has come to an abrupt end."
Did "Frugal" (another word for CHEAP) include giving him or those that report to him the order to try and grab Swash.com?
But that is not all. Then just DAYS later P&G announces "Organization changes". MASSIVE changes. I then asked myself when in my lifetime did I ever see a shakeup like this at Procter and Gamble and I just can't remember one. Can you? They even picked the former ceo A.G. Lafley to get the compnay back on track. Both men in the industry for well in excess of 30 years.
A.G. Lafley. Chairman, CEO, President
Straw that broke the camels back? I guess we will never know. But it was a straw and that STAIN remains with this company FOREVER! It happend and somebody in their organization made a very costly and unfortunte mistake. A mistake that could rise to the level of ending a career.
So as domain name investors this is a case we can point other would-be hijackers to which will let them know that no company no matter how big or small are immune to a decision like this and the repercussions that come both personally and professionally. Ignorance is no longer an excuse.
Have a GREAT Day!
Rick Schwartz
UFO
Problem is that years and endless years at one company isn’t always the best. Sometimes you need to see the world and see other systems and solutions to understand that there can be better ways. Call it cross fertilization or whatever you wish.
P&G appear to be set in their ways and the big hierarchy stifles creativity and speed of change. When economies of scale are being supplanted by speed of change and the dynamics of selling are rapidly moving then you need adaptive people. P&G quite possibly needs to lose some efficiency of overheads and break its businesses into more agile units (Decentralisation rather than centralisation). Also, some ethics wouldn’t go amiss and it should seriously try to engage in social media, not even just for the brand awareness but to get extremely able people to start aiding the product development of their company. Like with Swash, why not put a prize up for the zaniest advert published on you tube for a 100k prize. (They’d engage their target market, get great ideas and the cost would be far less than any advertising agency etc).
Anyway, the whole reverse hijacking was nonsense. I’m guessing a lot of cr&p went down in the legal department over that.
tcr
wow domainers thinking Swash.com had anything to do with this is beyond words
Jeff Schneider
R. E. = ” wow domainers thinking Swash.com had anything to do with this is beyond words ”
You truly are unable to read between the lines with this comment. ALL circumstances and thought patterns have a source. You just are not in tune enough to get the nuances of patterns presented to you. Its subtle but Oh so important.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
UFO
Swash won’t have been responsible, but it may have been a contributory catalyst. Senior exec mgt might just have realised that they need more agile and more up to date skill sets to cope with the huge change occuring.
Sometimes you turn over one stone and it leads to even more questions, and so on. There is always that final straw that breaks the camels back.
There IS a HUGE Penalty for Reverse Domain Name Hijacking!! More Severe than Dollars! - The Rick Schwartz Domain Name and Traffic Blog RicksBlog.com | Home of the "Domain King"
[…] Did the biggest Company Shake up in 100 YEARS at Procter and Gamble have something to do with Revers… Somebody made the decision to SOIL their companies stellar name. In government it may be overlooked or you get promoted. In business, you get you ASS kicked to the curb with all involved! And deservedly so! […]
Consuela, LLC represented by Erik Paul Belt of McCarter English, LLP, MA, USA, GUILY, Reverse Domain Name Hijacking of Consuela.com - The Rick Schwartz Domain Name and Traffic Blog RicksBlog.com | Home of the "Domain King"
[…] Did the biggest Company Shake up in 100 YEARS at Procter and Gamble have something to do with Revers… Somebody made the decision to SOIL their companies stellar name. In government it may be overlooked or you get promoted. In business, you get you ASS kicked to the curb with all involved! And deservedly so! […]
Jaguar/Land Rover Found GUILTY of Reverse Domain Name Hijacking (RDNH) - The Rick Schwartz Domain Name and Traffic Blog RicksBlog.com | Home of the "Domain King"
[…] join a growing list of BIG names like Procter and Gamble in being labeled thieves by the governing panel. Let's see if heads roll before the end of the year […]
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[…] Did the biggest Company Shake up in 100 YEARS at Procter and Gamble have something to do with Revers… Somebody made the decision to SOIL their companies stellar name. In government it may be overlooked or you get promoted. In business, you get you ASS kicked to the curb with all involved! And deservedly so! […]