Morning Folks!!

How long will I continue to write about Reverse Domain Name Hijacking (RDNH)? Until my domains and your domains and the domains of every mom and pop operation in the world are safe from predators like Procter and Gamble and the other 33 companies listed HERE.

I respect trademark holders. I am one. I understand. I get it. I can see it from both sides. I know what infringing is and looks like. But I also know what stealing is and looks like. So my job is to make a DEEP impression on the next company engaging in RDNH.

If you are a TM owner and you think some domain is worthy of a UDRP, you better make sure that if the respondent goes after you for Reverse Domain Name Hijacking, that you are on solid ground. If not, you have a MAJOR decision in LIFE! Read that again. IN LIFE! Because if you screw up on this, it will affect your life and that of your company.

You have to decide if the reputation of your entire company is worth it. You have to decide if MONEY is a better and safer alternative. You can no longer just think you can walk away with a domain name just because you want it. There is a marketplace and that's the arena that this all belongs in. So when you go out of the marketplace, you get what you get.

What would YOU have advised Procter and Gamble to do now that you KNOW it blew up in their face? What would you do? $30,000 to sell your companies reputation?? If the GIANT goes down, what is your shot? A $79 Billion dollar company has all the resources in the world and look where they ended up. As a Reverse Domain Name Hijacker found guilty of lying to a governing panel. I did not put that blemish on their name. I did not stain their name. They did that all be themselves. But I will be the PRICK that points it out at every opportunity because that's all we have. And ya know what? That will get it done!

You really want to gamble the future of YOUR company on the SAME BET Procter and Gamble took and LOST?? Do you really?

Then you are a total schmuck and you deserve to get treated like one. How's that?

Sorry, I don't have to be respectful of thieves and those thinking about stealing. My assets are GENERATIONAL and you can go to hell trying to get what my FAMILY owns! I took the risk and I paid to play!

Folks that are abusing the process and lose suffer no criminal or legal penalty as of today. That WILL change. But until then, our job is to tar and feather their deeds. Let folks know what the company they do business with is up to. Let them know their values. Let them know how they think. How they try and steal.

And remember this, in cases of Reverse Domain Name Hijacking, that is a subject people will know more about in the future not less about. Our job is to discuss, write and HAUNT them. That's the only penalty and leverage we have at this UNTIL companies stop doing this. How does that happen? This is the way that happens. Words are very powerful. Thoughts are very powerful. Deeds are things you live with.

I want Procter and Gamble to do what is right. Why should they? It's their record. It's their name. It's their problem. And maybe doing what's right is actually something they should consider.

So the more people that know and find out the more the outrage. Someday these horse thieves of this century will pay a legal price. Until then these would-be horse thieves and cattle rustlers have to deal with whatever public fallout may occur as INFORMATION is circulated.

Our results may be invisible to us but it is not invisible. It takes its toll. Cut after cut. Punch after punch. The key is never to stop. And I never will. Its the ONLY way to protect our assets until the law catches up with this practice or companies stop engaging in Reverse Domain Name Hijacking.

Common sense shows that stealing is wrong and for BIG companies to resort to stealing is pretty startling to the regular folks. That crap just does not fly for people with morals and values. Maybe a big company like P&G, that sold their stellar reputation for $30,000 should come out and say so! They sold their reputation to you and me. They no longer control it.

So these companies seem to lack morals and values and we will expose that to as many folks as possible as often as possible until THEY come out and address their misdeeds or criminal penalties are enacted. That's how I see it. You can all forget about it tomorrow. Somebody has to make sure the torch and the flame move on.

So if you file an action against a domain holder and they come back at you with a claim of Reverse Domain Name Hijacking.....you better RETHINK what you are doing. Is it worth it? Would Procter and Gamble give $30,000 today if it knew what was about to happen?

Just plain DUMB, FOOLISH and costly and this is all in ink and every company pulling this crap will have a virtual 'Scarlet Letter' pinned to their name for the rest of time.

So we keep a running list of all these unethical companies.

Great move all of ya! You should teach a college course in ethics.

Rick Schwartz

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